Author: Jeff Gomez
Publisher: Macmillan
ISBN: 0230614469
Category : Computers
Languages : en
Pages : 266
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Book Description
For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap; and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.
Author: Lewis Blackwell
Publisher: Laurence King Publishing
ISBN: 9781856692168
Category : Design
Languages : en
Pages : 184
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Book Description
Examines the graphic artist's approach and discusses the extreme reactions to his work.
Author: Ryan Ridge
Publisher: Sarabande Books
ISBN: 1946448575
Category : Fiction
Languages : en
Pages : 134
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Book Description
In New Bad News, the frenetic and far-out worlds of fading celebrities, failed festival promoters, underemployed adjuncts, and overly aware chatbots collide. A Terminator statue comes to life at the Hollywood Wax Museum; a coyote laps up Colt 45, as a passerby looks on in existential quietude; a detective disappears while investigating a missing midwestern cam girl. Set in Kentucky, Hollywood, and the afterlife, these bright, bold short-shorts and stories construct an uncannily familiar, alternate-reality America.
Author:
Publisher: BRILL
ISBN: 900444355X
Category : Literary Criticism
Languages : en
Pages : 530
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Book Description
Refresh the Book contains reflections on the multimodal nature of the book, focusing on its changing perception, functions, forms, and potential in the digital age. Offering an overview of key concepts and approaches, such as liberature, technotexts, and bookishness, this volume of essays addresses the specificity of the printed book as a complex cultural phenomenon. It discusses diverse forms of representation and expression, both in literary and non-literary texts, as well as in artist’s books. Of special interest are these aspects of the book which resist remediation into the digital form. Finally, the volume contains an extensive section devoted to artistic practice as research, discussing the book as the synthesis of the arts, and site for performative aesthetic activity. Christin Barbarino, Katarzyna Bazarnik, Christoph Bläsi, Sarah Bodman, Zenon Fajfer, Annette Gilbert, Susanne Gramatzki, Mareike Herbstreit, Viola Hildebrand-Schat, Thomas Hvid Kromann, Monika Jäger, Eva Linhart, Bettina Lockemann, Patrizia Meinert, Bernhard Metz, Sebastian Schmideler, Monika Schmitz-Emans, Christoph Benjamin Schulz, usus (Uta Schneider & Ulrike Stoltz), Anne Thurmann-Jajes, Sakine Weikert, Gabriele Wix
Author: Tom Altstiel
Publisher: SAGE Publications
ISBN: 1506386954
Category : Language Arts & Disciplines
Languages : en
Pages : 500
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Book Description
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Author: Robert W. Bly
Publisher: Entrepreneur Press
ISBN: 1613083033
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Author: Lester D. Friedman
Publisher: Taylor & Francis
ISBN: 1000622819
Category : Medical
Languages : en
Pages : 618
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Book Description
The Routledge Handbook of Health and Media provides an extensive review and exploration of the myriad ways that health and media function as a symbiotic partnership that profoundly influences contemporary societies. A unique and significant volume in an expanding pedagogical field, this diverse collection of international, original, and interdisciplinary essays goes beyond issues of representation to engage in scholarly conversations about the web of networks that inextricably bind media and health to each other. Divided into sections on film, television, animation, photography, comics, advertising, social media, and print journalism, each chapter begins with a concrete text or texts, using it to raise more general and more theoretical issues about the medium in question. As such, this Handbook defines, expands, and illuminates the role that the humanities and arts play in the education and practice of healthcare professionals and in our understanding of health, illness, and disability. The Routledge Handbook of Health and Media is an invaluable reference for academics, students and health professionals engaged with cultural issues in media and medicine, popular representations of disease and disability, and the patient/professional health care encounter.
Author: Ruth Pelzer-Montada
Publisher: Manchester University Press
ISBN: 1526125765
Category : Art
Languages : en
Pages : 388
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Book Description
This anthology, the first of its kind, presents thirty-two texts on contemporary prints and printmaking written from the mid-1980s to the present by authors from across the world. The texts range from history and criticism to creative writing. More than a general survey, they provide a critical topography of artistic printmaking during the period. The book is directed at an audience of international stakeholders in the field of contemporary print, printmaking and printmedia, including art students, practising artists, museum curators, critics, educationalists, print publishers and print scholars. It expands debate in the field and will act as a starting point for further research.
Author: Cappellini, Vito
Publisher: Firenze University Press
ISBN: 8866557587
Category : Digital preservation
Languages : en
Pages : 130
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Book Description
Sono presentate le tematiche relative alle Tecnologie dell’Informazione per i Beni Culturali: sistemi multimediali, archivi, protezione dei dati, accesso ai contenuti digitali, gallerie virtuali. Particolare rilievo è riservato alle immagini digitali (Electronic Imaging & the Visual Arts), che riguardano le istituzioni culturali (musei, biblioteche, palazzi – monumenti, siti archeologici). La conferenza internazionale è articolata nelle seguenti sessioni: Attività di interesse generale strategico; Nuove Tecnologie e Applicazioni; Nuovi Sviluppi Tecnologici 2D-3D e Applicazioni; Gallerie Virtuali – Musei Digitali e relative Iniziative; Accesso alle Informazioni relative ai Beni Culturali. Due Workshops riguardano: la Collaborazione Internazionale; l’Innovazione e l’Impresa.
Author: Alisa V. Moldavanova
Publisher: State University of New York Press
ISBN: 1438498950
Category : Political Science
Languages : en
Pages : 372
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Book Description
Offering an original perspective on the sustainable-development discourse by emphasizing the importance of culture and cultural institutions in facilitating societal sustainability goals, The Overlooked Pillar conceptualizes sustainability as an institutional logic that develops in organizations and is enacted by managers of such organizations who make decisions and engage in sustainable thinking on a daily basis, leading them to reconcile current organizational realities and the need to adapt to those realities with considerations of the needs of future generations. Drawing on more than five years of research conducted on a variety of organizations within the domain of the arts and humanities, Alisa V. Moldavanova provides a framework for organizational sustainability based on the dynamic interplay of two narratives—institutional resilience and institutional distinctiveness—and identifies mechanisms and strategies adopted by managers of cultural organizations that maintain and enhance intergenerational sustainability. The broader intellectual implication of the insights offered here encompasses the critical notion that genuine long-term sustainability, the kind that secures the rights of future generations, requires sustainable stewardship today.
