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Author: Valarie A. Zeithaml
Publisher: McGraw-Hill
ISBN: 9780071148818
Category : Business & Economics
Languages : en
Pages : 700
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Book Description
Author: Valarie A. Zeithaml
Publisher: McGraw-Hill
ISBN: 9780071148818
Category : Business & Economics
Languages : en
Pages : 700
Get Book Here
Book Description
Author: Alan Wilson
Publisher: McGraw Hill
ISBN: 1526847817
Category : Business & Economics
Languages : en
Pages : 539
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Book Description
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.
Author: Alan Wilson
Publisher: Bloomsbury Publishing
ISBN: 1352001128
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research. New to this Edition: - Expanded coverage of qualitative analysis, now with its own dedicated chapter - Fresh material on hot topics such as big data analytics, social media listening and data visualization - Updated content on online surveys, online group discussions and online samples, as well as data protection legislation - Added 'Industry Viewpoint' features setting out the latest thinking from practitioners on important topics - New author video introductions to each chapter and 'Careers in Marketing Research' video suite featuring the advice and experiences of a range of practitioners around the world - New opening cases featuring well-known, international organizations Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-research-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Author: Malcolm McDonald
Publisher: John Wiley & Sons
ISBN: 0470670126
Category : Business & Economics
Languages : en
Pages : 712
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Book Description
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Author: Cody Wilson
Publisher: Simon and Schuster
ISBN: 1476778272
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
Cody Wilson, a self-described crypto-anarchist and rogue thinker, combines the story of the production of the first ever 3D printable gun with a philosophical manifesto that gets to the heart of the twenty-first century debate over the freedom of information and ideas. Reminiscent of Steal This Book by Abbie Hoffman, Cody Wilson has written a philosophical guide through the digital revolution. Deflecting interference from the State Department and the Bureau of Alcohol, Tobacco, Firearms and Explosives, the story of Defense Distributed -- where Wilson's employees work against all odds to defend liberty and the right to access arms through the production of 3D printed firearms -- takes us across continents, into dusty warehouses and high rise condominiums, through television studios, to the Texas desert, and beyond.
Author: Lee Wilson
Publisher: Emerald Publishing Limited
ISBN: 9781789738186
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.
Author: Alan Wilson
Publisher: McGraw Hill
ISBN: 0077169328
Category : Business & Economics
Languages : en
Pages : 558
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Book Description
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Author: Ralph F. Wilson
Publisher: Wiley
ISBN: 9780471441090
Category : Business & Economics
Languages : de
Pages : 276
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Book Description
A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more. Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.
Author: Ennis
Publisher:
ISBN: 9780077157654
Category : Marketing
Languages : en
Pages : 360
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Book Description
Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice,Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.
Author: Phyllis Lee Levin
Publisher: Simon and Schuster
ISBN: 074321756X
Category : Biography & Autobiography
Languages : en
Pages : 609
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Book Description
Elegantly written, tirelessly researched, full of shocking revelations, Edith and Woodrow offers the definitive examination of the controversial role Woodrow Wilson's second wife played in running the country. "The story of Wilson's second marriage, and of the large events on which its shadow was cast, is darker and more devious, and more astonishing, than previously recorded." -- from the Preface Constructing a thrilling, tightly contained narrative around a trove of previously undisclosed documents, medical diagnoses, White House memoranda, and internal documents, acclaimed journalist and historian Phyllis Lee Levin sheds new light on the central role of Edith Bolling Galt in Woodrow Wilson's administration. Shortly after Ellen Wilson's death on the eve of World War I in 1914, President Wilson was swept off his feet by Edith Bolling Galt. They were married in December 1915, and, Levin shows, Edith Wilson set out immediately to consolidate her influence on him and tried to destroy his relationships with Colonel House, his closest friend and adviser, and with Joe Tumulty, his longtime secretary. Wilson resisted these efforts, but Edith was persistent and eventually succeeded. With the quick ending of World War I following America's entry in 1918, Wilson left for the Paris Peace Conference, where he pushed for the establishment of the League of Nations. Congress, led by Senator Henry Cabot Lodge, resisted the idea of an international body that would require one country to go to the defense of another and blocked ratification. Defiant, Wilson set out on a cross-country tour to convince the American people to support him. It was during the middle of this tour, in the fall of 1919, that he suffered a devastating stroke and was rushed back to Washington. Although there has always been controversy regarding Edith Wilson's role in the eighteen months remaining of Wilson's second term, it is clear now from newly released medical records that the stroke had totally incapacitated him. Citing this information and numerous specific memoranda, journals, and diaries, Levin makes a powerfully persuasive case that Mrs. Wilson all but singlehandedly ran the country during this time. Ten years in the making, Edith and Woodrow is a magnificent, dramatic, and deeply rewarding work of history.
