Author:
Publisher: Sankalp Publication
ISBN: 939490185X
Category : Education
Languages : en
Pages : 144
Book Description
this book is very informative and easy to understand by students.
Principles of Marketing B.COM I semester [NEP-2020] NEW SYLLABUS Affiliated to Rani Channamma University, Belagavi.
Author:
Publisher: Sankalp Publication
ISBN: 939490185X
Category : Education
Languages : en
Pages : 144
Book Description
this book is very informative and easy to understand by students.
Publisher: Sankalp Publication
ISBN: 939490185X
Category : Education
Languages : en
Pages : 144
Book Description
this book is very informative and easy to understand by students.
Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020)
Author: R.C. Agarwal
Publisher: SBPD Publishing House
ISBN: 939220888X
Category : Business & Economics
Languages : en
Pages : 264
Book Description
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Publisher: SBPD Publishing House
ISBN: 939220888X
Category : Business & Economics
Languages : en
Pages : 264
Book Description
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
As Per NEP Syllabus PRINCIPLES OF MARKETING
Author: Mr. BASAVARAJ M. NAIK & Mr. NARAYAN S. GHANTI
Publisher: Ashok Yakkaldevi
ISBN: 1387494996
Category : Art
Languages : en
Pages : 206
Book Description
Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal.
Publisher: Ashok Yakkaldevi
ISBN: 1387494996
Category : Art
Languages : en
Pages : 206
Book Description
Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, including writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal.
Principles of Marketing
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Sugar
Author: Gordon Gerard Birch
Publisher:
ISBN:
Category : Sugar
Languages : en
Pages : 496
Book Description
Publisher:
ISBN:
Category : Sugar
Languages : en
Pages : 496
Book Description
Programming with ANSI and Turbo C
Author: Ashok Kamthane
Publisher: Pearson Education India
ISBN: 9788131704370
Category : Computers
Languages : en
Pages : 616
Book Description
Publisher: Pearson Education India
ISBN: 9788131704370
Category : Computers
Languages : en
Pages : 616
Book Description
Computational Thinking
Author: Paolo Ferragina
Publisher: Springer
ISBN: 331997940X
Category : Computers
Languages : en
Pages : 176
Book Description
This book offers a gentle motivation and introduction to computational thinking, in particular to algorithms and how they can be coded to solve significant, topical problems from domains such as finance, cryptography, Web search, and data compression. The book is suitable for undergraduate students in computer science, engineering, and applied mathematics, university students in other fields, high-school students with an interest in STEM subjects, and professionals who want an insight into algorithmic solutions and the related mindset. While the authors assume only basic mathematical knowledge, they uphold the scientific rigor that is indispensable for transforming general ideas into executable algorithms. A supporting website contains examples and Python code for implementing the algorithms in the book.
Publisher: Springer
ISBN: 331997940X
Category : Computers
Languages : en
Pages : 176
Book Description
This book offers a gentle motivation and introduction to computational thinking, in particular to algorithms and how they can be coded to solve significant, topical problems from domains such as finance, cryptography, Web search, and data compression. The book is suitable for undergraduate students in computer science, engineering, and applied mathematics, university students in other fields, high-school students with an interest in STEM subjects, and professionals who want an insight into algorithmic solutions and the related mindset. While the authors assume only basic mathematical knowledge, they uphold the scientific rigor that is indispensable for transforming general ideas into executable algorithms. A supporting website contains examples and Python code for implementing the algorithms in the book.
Computational Thinking for the Modern Problem Solver
Author: David Riley
Publisher: CRC Press
ISBN: 1466587792
Category : Computers
Languages : en
Pages : 398
Book Description
Through examples and analogies, Computational Thinking for the Modern Problem Solver introduces computational thinking as part of an introductory computing course and shows how computer science concepts are applicable to other fields. It keeps the material accessible and relevant to noncomputer science majors.With numerous color figures, this class
Publisher: CRC Press
ISBN: 1466587792
Category : Computers
Languages : en
Pages : 398
Book Description
Through examples and analogies, Computational Thinking for the Modern Problem Solver introduces computational thinking as part of an introductory computing course and shows how computer science concepts are applicable to other fields. It keeps the material accessible and relevant to noncomputer science majors.With numerous color figures, this class
Principles and Practice of Management
Author: Dr. L.M. Prasad
Publisher: Sultan Chand & Sons
ISBN: 9351611817
Category : Business & Economics
Languages : en
Pages : 18
Book Description
The book in its tenth edition has been thoroughly restructured and revised. All the chapters of the present edition have been re-written not only to incorporate the latest developments in management but also to make presentation of subject-matter more lucid and crisp. Chapter 3 of the previous edition (Managers and Environment) has been named as Management Challenges and Opportunities in the present edition so that proper focus is put on these issues. Thus, the present edition is ideally suited to management students as well as management practitioners, particularly those who have not gone through formal management education.
Publisher: Sultan Chand & Sons
ISBN: 9351611817
Category : Business & Economics
Languages : en
Pages : 18
Book Description
The book in its tenth edition has been thoroughly restructured and revised. All the chapters of the present edition have been re-written not only to incorporate the latest developments in management but also to make presentation of subject-matter more lucid and crisp. Chapter 3 of the previous edition (Managers and Environment) has been named as Management Challenges and Opportunities in the present edition so that proper focus is put on these issues. Thus, the present edition is ideally suited to management students as well as management practitioners, particularly those who have not gone through formal management education.
Book Keeping & Accountancy
Author: S.A. Siddiqui
Publisher: Laxmi Publications, Ltd.
ISBN: 9788131803462
Category :
Languages : en
Pages : 326
Book Description
Publisher: Laxmi Publications, Ltd.
ISBN: 9788131803462
Category :
Languages : en
Pages : 326
Book Description