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Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471285526
Category : Design
Languages : en
Pages : 356
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Book Description
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471285526
Category : Design
Languages : en
Pages : 356
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Book Description
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Author: Wucius Wong
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Art
Languages : en
Pages : 360
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Book Description
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471289609
Category : Computers
Languages : en
Pages : 100
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Book Description
Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
Author: Wucius Wong
Publisher: John Wiley & Sons
ISBN: 9780471287087
Category : Architecture
Languages : en
Pages : 230
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Book Description
Principles of Color Design, Second Edition, continues to provide the beginner with a foundation to develop a personal color sense. Written by Wucius Wong, an internationally recognized fine artist and authority in the design field, this classic book presents principles, theories, and applications simply and elegantly.
Author: Stephen Luecking
Publisher: Pearson
ISBN: 9780130959751
Category : Design
Languages : en
Pages : 0
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Book Description
This text is a thorough introduction to three-dimensional design: the importance of forms and objects in space. It covers the areas of problem solving: form/plane/space relationships. Of equal importance is its unique coverage of functional, cultural, and spatial contexts that condition the meanings we impart in creating objects. Its underlying goal is to provide a practical and theoretical understanding of how objects and the spaces they occupy shape the physical and perceptual nature of our reality.
Author: William Lidwell
Publisher: Rockport Pub
ISBN: 1592535879
Category : Art
Languages : en
Pages : 272
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Book Description
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
Author: Paul Rand
Publisher: Yale University Press
ISBN: 0300230915
Category : Design
Languages : en
Pages : 233
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Book Description
Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Author: Peter Rich
Publisher: Routledge
ISBN: 1135141444
Category : Architecture
Languages : en
Pages : 186
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Book Description
The construction of buildings is learnt through experience and the inheritance of a tradition in forming buildings over several thousand years. Successful construction learns from this experience which becomes embodied in principles of application. Though materials and techniques change, various elements have to perform the same function. 'Principles of Element Design' identifies all the relevant elements and then breaks these elements down into all their basic constituents, making it possible for students to fully understand the given theory and principles behind each part. As all building projects are subject to guidance through the Building Regulations and British Standards, this book gives an immediate reference back to relevant information to help practitioners and contractors identify key documents needed. Yvonne Dean B.A. (Hons) B.A (Open) RIBA, an architect, energy consultant and materials technologist. She also has 15 years experience as a lecturer, travels widely and is a guest lecturer at many universities. She pioneered an access course for Women into Architecture and Building, which has been used as a template by others, and has been instrumental in helping to change the teaching of technology for architects and designers. Peter Rich AA Dipl. (Hons) Architect, started his career with 14 years experience as a qualified architectural technician. He then joined the AA School of Architecture, working with Bill Allen and John Bickerdike after his graduation, later becoming a partner of Bickerdike Allen Rich and Partners. He also taught building construction at the Bartlett School of Architecture, University College London, and architectural design at the Polytechnic of North London. He now acts as a Consultant.
Author: Egon Schirmbeck
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Architecture
Languages : en
Pages : 198
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Book Description
Author: Dennis Puhalla
Publisher: Rockport Publishers
ISBN: 9781592537006
Category : Design
Languages : en
Pages : 168
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Book Description
Design principles never change. They serve as the foundation of the designer's thought process and are the essential tools that define a visual language. With hundreds of fundamental principles for creating successful design compositions, Design Elements: Form & Space establishes a basis for visual organization strategies and serves as a comprehensive manual for graphic designers. Understanding how elements interact in a layout is a critical step in stimulating visual thinking and compositional decision-making, and this book illustrates these principles in numerous diagrams, drawings, and practical examples of application. You'll also learn how conventional color harmonies effect form and space and how to apply elements to images and type to create balanced layouts. Gain a deeper aesthetic understanding of form in the context of ordering space with Design Elements: Form & Space.
