Principles of Direct and Database Marketing (3a. Ed.). PDF Download
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Author: Alan Tapp
Publisher:
ISBN: 9781512941999
Category :
Languages : en
Pages : 507
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Book Description
Author: Alan Tapp
Publisher:
ISBN: 9781512941999
Category :
Languages : en
Pages : 507
Get Book Here
Book Description
Author: Lisa Spiller
Publisher: SAGE
ISBN: 1529712394
Category : Business & Economics
Languages : en
Pages : 785
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Book Description
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Author: Alan Tapp
Publisher: Pearson Higher Ed
ISBN: 0273756524
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this edition he is joined by Ian Whitten and Matthew Housden. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The 5th edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Viktoria Schoja
Publisher: Anchor Academic Publishing
ISBN: 3960675208
Category : Business & Economics
Languages : en
Pages : 21
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Book Description
City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desirable as a business location, tourist destination or a place to live. As Kavaratzis states, “The beginning lies in the realization that all encounters with the city take place through perceptions and images”. According to Charles Wrench, “anything for which you can construct a mental inventory is a brand”. People connect brands of cities with certain historical aspects. Over time, cities have developed their unique reputation and converted more and more into own brands, due to globalization. City branding is comparable with product branding, where products and services with a strong brand can be sold easier, attracting people and investment compared to the poor branded. While some cities have prospered over the years, others have suffered. Furthermore every city has to compete against other city for its share of the world’s consumers, tourists, businesses, investment, talents, respect and attention on the international level. The objectives of this assignment is to examine how to brand a city properly and to understand the essential steps for implementing a significant brand strategy. For a better understanding of the approach, an anonymous online primary research was done in December 2013, to reflect and explain individual methods. The questions from this result can be founded in the appendix. Additionally one successful branded and one less successful branded city will be discussed.
Author: Mike Berry
Publisher: Gower Publishing, Ltd.
ISBN: 9780566079603
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
Author: Jonathan M. Redgrave
Publisher: Pike & Fischer - A BNA Company
ISBN: 0937275174
Category : Law
Languages : en
Pages : 195
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Book Description
Author: Alan Tapp
Publisher: Pearson Education
ISBN: 9780273713029
Category : Business & Economics
Languages : en
Pages : 540
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Book Description
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 764
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Book Description
Author: OECD
Publisher: OECD Publishing
ISBN: 926406480X
Category :
Languages : en
Pages : 51
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Book Description
ThIS Third Edition of the OECD Benchmark Definition, fully consistent with the IMF Balance of Payments Manual, provides operational guidance on how FDI data should be compiled to meet internationally agreed standards.
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
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Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
