Principles of Advertising and IMC PDF Download
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Author:
Publisher:
ISBN: 9780073049717
Category : subject
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN: 9780073049717
Category : subject
Languages : en
Pages :
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Book Description
Author: Tom Duncan
Publisher: Irwin/McGraw-Hill
ISBN: 9780072537741
Category : Business & Economics
Languages : en
Pages : 774
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Book Description
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.
Author: Hans Ouwersloot
Publisher: McGraw-Hill Education (UK) Limited
ISBN: 9780077111205
Category : Brand name products
Languages : en
Pages : 0
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Book Description
Everything communicates. Any action that a company takes will leave an impression on its consumers. "Integrated Marketing Communications" is about the coherent, consistent and clear use of a company's communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives, and the processes for integrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity
Author: United States. Federal Aviation Administration
Publisher:
ISBN:
Category : Airport terminals
Languages : en
Pages : 68
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Book Description
Author: United States. Federal Aviation Administration
Publisher:
ISBN:
Category : Airport noise
Languages : en
Pages : 72
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Book Description
Author: Herbert Puchta
Publisher: Cambridge University Press
ISBN: 0521179076
Category : Foreign Language Study
Languages : en
Pages : 129
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Book Description
This second edition updates a course which has proven to be a perfect fit for classes the world over. Engaging content and a strong focus on grammar and vocabulary combine to make this course a hit with both teachers and students. Popular course features have been refreshed with new content, including the imaginative reading and listening topics, 'Culture in Mind', and 'Everyday English' sections. New for the second edition is a DVD-ROM with the Level 1 Student's Book containing games, extra exercises and videos featuring the photostories' characters as well as a 'Videoke' record-yourself function. There is a full 'Vocabulary bank' at the back of the book which expands upon lexical sets learned in the units.
Author: Tom Duncan
Publisher: Hodder Murray
ISBN: 9780719574139
Category : Education
Languages : en
Pages : 250
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Book Description
Offering a complete course for senior students of electronics, this text begins with basic electronics principles. It develops the concepts through semiconductors, analogue electronics and digital electronics.
Author: Tom Duncan
Publisher: Hodder Murray
ISBN: 9780719572050
Category : Education
Languages : en
Pages : 404
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Book Description
This text aims to provide an understanding of the basic principles of electronics related to the communication, control and computer systems which affect life. Practical applications of the subject are considered throughout, and actual devices and their uses are described, to encourage the reader to do some electronics. Mathematical requirements have been kept to a minimum.;The book is not based on any single syllabus but is suitable for students taking BTEC units Electronics NII and NIII, City and Guilds Electronics Servicing (course 2240), GCSE and A'Level course, and short courses in further and higher education.;This second chapter has been updated with additions to certain chapters, particularly those on digital systems and computing.
Author: Tom Duncan
Publisher: Hodder Murray
ISBN: 9780719540028
Category : Education
Languages : en
Pages : 272
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Book Description
Author: Tom Duncan
Publisher: Hodder Education
ISBN: 9780719542046
Category : Physics
Languages : en
Pages : 222
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Book Description
