Principles and Practice of Show-card Writing PDF Download
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Author: Lawrence E. Blair
Publisher:
ISBN:
Category : Advertising cards
Languages : en
Pages : 268
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Book Description
Author: Lawrence E. Blair
Publisher:
ISBN:
Category : Advertising cards
Languages : en
Pages : 268
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Book Description
Author: Lawrence E. Blair
Publisher:
ISBN: 9781332337675
Category : Crafts & Hobbies
Languages : en
Pages : 266
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Book Description
Excerpt from Principles and Practice of Show-Card Writing: Prepared in the Extension Division of the University of Wisconsin This book presents in an organized, orderly, and progressive sequence the fundamental principles of show-card writing, together with the most recent developments in the practice of the art. The text is not a collection of ornamental alphabets, nor is it a series of recipes and tricks of the trade. It is a radical departure in this respect from the usual book on this subject. The aim has been to present the fundamentals of the construction of standard show-card styles of lettering, the principles of layout, arrangement, color theory and practice, and show-card advertising principles, together with descriptions of new methods, mediums, and opportunities which have been developed with such rapidity in the last few years. Mere temporary points of view have been avoided and future fundamental tendencies and developments anticipated so that the subject matter will not become inapplicable or obsolete even though the rapidity with which the show-card field is expanding places limitations upon this endeavor. Narrowness of style in the illustrations has been avoided also, by using the work of leading card writers for demonstrating the various points brought out in the discourse. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Lawrence E. Blair
Publisher:
ISBN:
Category : Advertising cards
Languages : en
Pages : 260
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Book Description
Author: Lawrence E. Blair
Publisher: Palala Press
ISBN: 9781347239957
Category :
Languages : en
Pages : 266
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Lawrence E Blair
Publisher: Legare Street Press
ISBN: 9781019635933
Category :
Languages : en
Pages : 0
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Book Description
A practical guide to the art and craft of show-card writing, this volume explains the fundamental principles of composition, type design, and color theory as they apply to advertising and promotional graphics. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Pratt Institute. Library
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 550
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Book Description
Author: American Library Association
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 90
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Book Description
Contains general literature, fiction, children's books, technical books.
Author: American Library Association
Publisher:
ISBN:
Category :
Languages : en
Pages : 1002
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Book Description
Author:
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 446
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Book Description
Author: Lawrence E. Blair
Publisher:
ISBN: 9781373469878
Category : History
Languages : en
Pages : 280
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Book Description
