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Author: William Poundstone
Publisher: Hill and Wang
ISBN: 1429943939
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Author: William Poundstone
Publisher: Hill and Wang
ISBN: 1429943939
Category : Business & Economics
Languages : en
Pages : 350
Get Book Here
Book Description
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Author: Robert K. Wittman
Publisher: Crown
ISBN: 0307461483
Category : True Crime
Languages : en
Pages : 338
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Book Description
The Wall Street Journal called him “a living legend.” The London Times dubbed him “the most famous art detective in the world.” In Priceless, Robert K. Wittman, the founder of the FBI’s Art Crime Team, pulls back the curtain on his remarkable career for the first time, offering a real-life international thriller to rival The Thomas Crown Affair. Rising from humble roots as the son of an antique dealer, Wittman built a twenty-year career that was nothing short of extraordinary. He went undercover, usually unarmed, to catch art thieves, scammers, and black market traders in Paris and Philadelphia, Rio and Santa Fe, Miami and Madrid. In this page-turning memoir, Wittman fascinates with the stories behind his recoveries of priceless art and antiquities: The golden armor of an ancient Peruvian warrior king. The Rodin sculpture that inspired the Impressionist movement. The headdress Geronimo wore at his final Pow-Wow. The rare Civil War battle flag carried into battle by one of the nation’s first African-American regiments. The breadth of Wittman’s exploits is unmatched: He traveled the world to rescue paintings by Rockwell and Rembrandt, Pissarro, Monet and Picasso, often working undercover overseas at the whim of foreign governments. Closer to home, he recovered an original copy of the Bill of Rights and cracked the scam that rocked the PBS series Antiques Roadshow. By the FBI’s accounting, Wittman saved hundreds of millions of dollars worth of art and antiquities. He says the statistic isn’t important. After all, who’s to say what is worth more --a Rembrandt self-portrait or an American flag carried into battle? They're both priceless. The art thieves and scammers Wittman caught run the gamut from rich to poor, smart to foolish, organized criminals to desperate loners. The smuggler who brought him a looted 6th-century treasure turned out to be a high-ranking diplomat. The appraiser who stole countless heirlooms from war heroes’ descendants was a slick, aristocratic con man. The museum janitor who made off with locks of George Washington's hair just wanted to make a few extra bucks, figuring no one would miss what he’d filched. In his final case, Wittman called on every bit of knowledge and experience in his arsenal to take on his greatest challenge: working undercover to track the vicious criminals behind what might be the most audacious art theft of all.
Author: Miranda Silver
Publisher: Miranda Silver
ISBN: 9780463160077
Category : Family & Relationships
Languages : en
Pages : 364
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Book Description
Are you afraid of the dark, Christina? I don't need the lights on to read you like a book. The first time I meet the wolf’s cold eyes, we’re at a college party. Maybe you like the dark more than you think. I just quit the cheer squad. I’m about to dump my musician boyfriend. I’m partying harder than ever. I let money run through my fingers because I’m done reaching for standards I’ll never meet. Soon, I’m broke. And I don’t want anyone to know. The more you hide your true self, the more you’re going to let it out with me. I'm bubbly and outgoing. He's icy and alone. I stay away. I touch myself, thinking of him. When I finally seek out Patrick Caruthers, he has a proposition. Mind games. Humiliation. Control. Schedules. Him. Me. I think you’re going to be the perfect playmate. I'm not perfect. I'm not stunning or noble. I’m not a heroine. You’re priceless. I'm just a girl . . . You were made for me. And he’s a cold bastard
Author: Joel Smallbone
Publisher: Hachette UK
ISBN: 1617958727
Category : Fiction
Languages : en
Pages : 209
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Book Description
The powerfully compelling novelization of the major motion picture by Joel and Luke Smallbone of the band for King & Country. James Stevens was, at one time, a good man with a great life. After the tragic death of his wife and losing custody of his little girl, James is at the darkest crossroad of his life. Angry, desperate, and unable to hold down a steady job, he agrees to drive a box truck on a shady, one-time trip cross country for cash-no questions asked. When he discovers what he is delivering is actually a who, the questions in his mind begin haunting him mercilessly. James becomes an unlikely hero who must fight to save the lives of two young women and finds himself falling in love with one of them. Can love, strength, and faith redefine his past and change the course of his future?
Author: Lloyd Constantine
Publisher: Skyhorse Publishing Inc.
ISBN: 1616083751
Category : Antitrust law
Languages : en
Pages : 281
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Book Description
The author provides an account of the antitrust lawsuit his small legal firm brought against Visa and MasterCard, resulting in a $3.4 billion settlement in 2003.
Author: Frank Ackerman
Publisher: ReadHowYouWant.com
ISBN: 1459604253
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
As clinical as it sounds to express the value of human lives, health, or the environment in cold dollars and cents, cost-benefit analysis requires it. More disturbingly, this approach is being embraced by a growing number of politicians and conservative pundits as the most reasonable way to make many policy decisions regarding public health and the environment. By systematically refuting the economic algorithms and illogical assumptions that cost-benefit analysts flaunt as fact, Priceless tells a ''gripping story about how solid science has been shoved to the backburner by bean counters with ideological blinders'' (In These Times). Ackerman and Heinzerling argue that decisions about health and safety should be made ''to reflect not economists' numbers, but democratic values, chosen on moral grounds. This is a vividly written book, punctuated by striking analogies, a good deal of outrage, and a nice dose of humor'' (Cass Sunstein, The New Republic). Essential reading for anyone concerned with the future of human health and environmental protection, Priceless ''shines a bright light on obstacles that stand in the way of good government decisions''.
Author: Bob Barker
Publisher: Center Street
ISBN: 1599952351
Category : Biography & Autobiography
Languages : en
Pages : 229
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Book Description
In front of the camera, he has been invited into the homes of millions of Americans as host of The Price Is Right, Truth or Consequences, Miss USA, Miss Universe, The Rose Parade, and many other programs and specials. Now Bob Barker shares stories of favorite contestants, episodes, celebrity encounters, and behind-the-scenes happenings. Beyond his public persona, he will open up about his personal life. From being raised on a Native American reservation by a single mother through the Great Depression and the Dust Bowl, to training as a pilot in the Navy during World War II, through his romance with the love of his life and high school sweetheart, Dorothy Jo, and his success at retirement. His support of animal rights has always been a central part of his life. Bob delves into stories of how he has taken on Hollywood and the government in his crusade, including his anti-fur stand-off with beauty pageants, his involvement in uncovering animal abuse in movies and television, and the legislation he helped to pass. He also shares personal stories of rescuing animals, from dogs to elephants. For the innumerable fans who have welcomed Bob into their homes over the last fifty years, this book will be like catching up with a dear and familiar friend who continues to lead a full and endlessly interesting life.
Author: H. Spencer Banzhaf
Publisher: Cambridge University Press
ISBN: 1108853064
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
Historians of social science will benefit from the detailed examination of how economics expanded into new areas like the environment. Environmental historians will benefit from an understanding of how economics claimed to be 'on the side' of the environment. Environmental economists will benefit from the contextualization of their field.
Author: Jen Barrick
Publisher: Moody Publishers
ISBN: 0802497462
Category : Religion
Languages : en
Pages : 167
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Book Description
What if your daughter’s propensity for “feeling all the feels” is actually a good thing? Teens and tweens have a reputation for letting their emotions get the best of them, so much so that we often wonder if our families (and the world) wouldn’t be better off if these young women we love could feel just a little less. But as Linda Barrick discovered, these emotions play an important role in the spiritual lives of young women, and, when they learn to direct them rightly, their feelings can be a powerful force for good in their lives, homes, and schools. That’s why Linda and her daughter Jen wrote this devotional for teen girls. After Linda’s daughter, Jen, was in a traumatic car accident, Jen was in many ways “frozen” at age fifteen and completely uninhibited. That means Jen still says what she’s thinking and feeling almost all the time. Because of this Jen’s mom, Linda, got a unique glimpse into the inner world of young women, and she realized that the emotions young teen girls feel are a beautiful gift. It gives them the ability, like Jen, to have an unhindered, best-friend relationship with their Heavenly Father. In this 30-day devotional for young teen girls, Jen Barrick, with the help of her mom, Linda Barrick, compiled her own real-life prayers with passages from Psalms in order to speak directly to the heart of young women. It will teach these teens and tweens how to cultivate a deep, emotional relationship with the God who loves them. Each day will: address a different feeling and examine it in light of God’s truth from a short passage of Psalms affirm young women’s feelings as a gift of God demonstrate how their emotions are meant to lead them closer to God show them how to make their faith stronger when they use God’s Word to navigate their emotions
Author: Bradley Trevor Greive
Publisher: Andrews McMeel Publishing
ISBN: 0740726951
Category : Nature
Languages : en
Pages : 168
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Book Description
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