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Author: John Story
Publisher:
ISBN: 9781523257232
Category :
Languages : en
Pages : 56
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Book Description
Strategic pricing requires an understanding of demand elasticity and how it impacts profitability. Price Elasticity of Demand and Marketing goes beyond the typical introduction to elasticity and explores strategic applications, supported by concrete examples. This book is enlightened by nearly 20 years of teaching marketing strategy to MBA students. It includes the concepts they have found most enlightening, presented in the manner they have found most helpful. Whether you are a student, or a practitioner, of marketing, this book will change how you think about price elasticity of demand as a strategic tool.
Author: John Story
Publisher:
ISBN: 9781523257232
Category :
Languages : en
Pages : 56
Get Book Here
Book Description
Strategic pricing requires an understanding of demand elasticity and how it impacts profitability. Price Elasticity of Demand and Marketing goes beyond the typical introduction to elasticity and explores strategic applications, supported by concrete examples. This book is enlightened by nearly 20 years of teaching marketing strategy to MBA students. It includes the concepts they have found most enlightening, presented in the manner they have found most helpful. Whether you are a student, or a practitioner, of marketing, this book will change how you think about price elasticity of demand as a strategic tool.
Author: Evelyn Friedel
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783631647059
Category : Elasticity (Economics).
Languages : en
Pages : 0
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Book Description
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
Author: Alexander Holmes
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1801
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Book Description
Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. This is an adaptation of Introductory Business Statistics 2e by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Steven A. Greenlaw
Publisher:
ISBN: 9781947172364
Category :
Languages : en
Pages :
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Book Description
Author: N. Gregory Mankiw
Publisher: Elsevier
ISBN: 9780030245022
Category : Business & Economics
Languages : en
Pages : 532
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Book Description
Author: Robert H. Frank
Publisher: 清华大学出版社有限公司
ISBN: 9787302076667
Category : Macroeconomics
Languages : en
Pages : 488
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Book Description
Author: Paul Krugman
Publisher: Macmillan
ISBN: 9780716758792
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
Essentials of Economics brings the same captivating writing and innovative features of Krugman/Wells to the one-term combined micro/macro course. Adapted by Martha Olney (coauthor of the Krugman/Wells study guide and overall coordinator of its media/supplements package), it is the ideal text for teaching basic economic principles in a real-world context to students who are not planning to continue up the economics curriculum.
Author: R.W. Shephard
Publisher: Springer Science & Business Media
ISBN: 3642515789
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
This study is the result of an interest in the economic theory of production intermittently pursued during the past three years. Over this period I have received substantial support from the Office of Naval Research, first from a personal service consulting contract directly with the Mathematics Division of the Office of Naval Research and secondly from Project N6 onr-27009 at Princeton Univer sity under the direction of Professor Oskar Morgenstern. Grateful acknowledgement is made to the ·Office of Naval Research for this support and to Professor Morgenstern, in particular, for his interest in the puolication of this research. The responsibility for errors and omissions, how ever, rests entirely upon the author. Professor G. C. Evans has given in terms of a simple total cost function, depending solely upon output rate, a treatment of certain aspects of the economic theory of production which has inherent generality and convenience of formulation. The classical approach of expressing the technology of production by means of a production function is potentially less restrictive than the use of a simple total cost function, but it has not been applied in a more general form other than to derive the familiar conditions between marginal productivities of the factors of produc tion and their market prices.
Author: Robert William Soutas-Little
Publisher: Courier Corporation
ISBN: 0486150070
Category : Science
Languages : en
Pages : 468
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Book Description
A comprehensive survey of the methods and theories of linear elasticity, this three-part introductory treatment covers general theory, two-dimensional elasticity, and three-dimensional elasticity. Ideal text for a two-course sequence on elasticity. 1984 edition.
Author: Teodor M. Atanackovic
Publisher: Springer Science & Business Media
ISBN: 1461213304
Category : Technology & Engineering
Languages : en
Pages : 378
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Book Description
This book is intended to be an introduction to elasticity theory. It is as sumed that the student, before reading this book, has had courses in me chanics (statics, dynamics) and strength of materials (mechanics of mate rials). It is written at a level for undergraduate and beginning graduate engineering students in mechanical, civil, or aerospace engineering. As a background in mathematics, readers are expected to have had courses in ad vanced calculus, linear algebra, and differential equations. Our experience in teaching elasticity theory to engineering students leads us to believe that the course must be problem-solving oriented. We believe that formulation and solution of the problems is at the heart of elasticity theory. 1 Of course orientation to problem-solving philosophy does not exclude the need to study fundamentals. By fundamentals we mean both mechanical concepts such as stress, deformation and strain, compatibility conditions, constitu tive relations, energy of deformation, and mathematical methods, such as partial differential equations, complex variable and variational methods, and numerical techniques. We are aware of many excellent books on elasticity, some of which are listed in the References. If we are to state what differentiates our book from other similar texts we could, besides the already stated problem-solving ori entation, list the following: study of deformations that are not necessarily small, selection of problems that we treat, and the use of Cartesian tensors only.
