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Author:
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ISBN:
Category : Marketing
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Author: Marcin Relich
Publisher: Springer Nature
ISBN: 303043897X
Category : Computers
Languages : en
Pages : 124
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Book Description
This book describes how to use computational intelligence and artificial intelligence tools to improve the decision-making process in new product development. These approaches, including artificial neural networks and constraint satisfaction solutions, enable a more precise prediction of product development performance compared to widely used multiple regression models. They support decision-makers by providing more reliable information regarding, for example, project portfolio selection and project scheduling. The book is appropriate for computer scientists, management scientists, students and practitioners engaged with product innovation and computational intelligence applications.
Author: Dane Butler
Publisher: Scientific e-Resources
ISBN: 1839473169
Category :
Languages : en
Pages : 348
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Book Description
The economic liberalization and globalization, initiated a few decades ago, has played a key role in bringing drastic transformation in business scenario. There has been a paradigm shift in the role played by top managers to keep their business rolling smoothly. The existing and prospective managers are required to think strategically by carefully analyzing the business environment, both external and internal, while extrapolating the trends before taking crucial decisions. The book Strategic Marketing Management has been written keeping in view the needs of Business Schools covering courses. Various models and theories have been explained with examples from appropriate corporate scenario. Strategic Marketing Management is a field of management which provides strategic approaches to the challenges of marketing. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. It will be highly useful to the students and teachers of Marketing Management. This book offers useful information for students of management and for marketers from companies of all sizes.
Author: Tole Sutikno
Publisher: Universitas Ahmad Dahlan
ISBN:
Category :
Languages : en
Pages : 68
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Book Description
Bulletin of Electrical Engineering and Informatics (Buletin Teknik Elektro dan Informatika) ISSN: 2089-3191, e-ISSN: 2302-9285 is open to submission from scholars and experts in the wide areas of electrical, electronics, instrumentation, control, telecommunication and computer engineering from the global world. The journal publishes original papers in the field of electrical, electronics, instrumentation & control, telecommunication, computer and informatics engineering. Table of Contents Study, Survey and Analysis for Media Selection Rinal Harshadkumar Doshi, Rajkumar A. Soni, Bijendra Agrawal, Ravindra L. Naik 1-6 Literature Review of Permanent Magnet AC Motors and Drive for Automotive Application Rakesh Ghanshyamlal Shriwastava, M.B. Diagavane, S.R. Vaishnav 7-14 Case Study: Satisfying Skills Needed of Engineering Graduates through a Course on Innovation Raj L Desai, M. David Papendick 15-22 Designing a Secure Object Oriented Software Using Software Security Life Cycle Mohammad Obaidullah Bokhari, Mahtab Alam 23-28 Design And Implementation Of Error Correcting Codes For Transmission in Binary Symmetric Channel Victor N. Papilaya 29-36 Discrete Design Optimization of Small Open Type Dry Transformers Raju Basak, Arabinda Das, Ajay Sensarma, Amar Nath Sanyal 37-42 Super Resolution Imaging Needs Better Registration for Better Quality Results Varsha Hemant Patil, Kharate G K, Kamlapur Snehal Mohan 43-50 A Secure Image Encryption Algorithm Based on Hill Cipher System S.K. Muttoo, Deepika Aggarwal, Bhavya Ahuja 51-60 Solving Hashiwokakero Puzzle Game with Hashi Solving Techniques and Depth First Search Reza Firsandaya Malik, Rusdi Efendi, Eriska Amrina Pratiwi 61-68
Author: Jae K. Shim
Publisher: Penguin
ISBN: 1101575573
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
This bestselling soup-to-nuts book teaches the techniques and methods used in the country’s finest MBA programs. And now it’s fully revised with the latest information for today’s busy businesspeople. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. Among the many topics it covers: accounting, finance, break-even analysis, investment evaluation, capital budgeting, business law, risk minimization, marketing, and international trade. The Vest-Pocket MBA offers a wealth of guidelines, illustrations, and how-to’s for the modern decision-maker, from the B-school student to the senior executive.
Author: Thomas Lager
Publisher: World Scientific
ISBN: 1800615094
Category : Technology & Engineering
Languages : en
Pages : 417
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Book Description
This book puts management of product innovation in a corporate strategic perspective and argues that a company's competitive position is strongly related to an underlying unique and continually renewed product innovation work process, which drives innovation and delivery of new or improved products in the marketplace. The book will take the reader through a systematic examination of the necessary consecutive steps for companies' successful development of non-assembled products in the cluster of process industries.For readers in search of a seamless, easy-to-use, effective formal product innovation work process, from customer understanding to product launch, this book provides a guiding framework and 'hands-on' advice for work process design. A novel five-phase structural process model of the product innovation work process is initially introduced in order to orchestrate a more dynamic interaction between product and process innovation and the integration of sustainability and product eco-design in product design.The reader will learn first about the importance of aligning new product ideas with the corporate business model and product innovation strategy during the contextualization phase and then how to transform product ideas into well-defined complementary product and process concepts. In the movement of product ideas from the conceptualization phase to industrialization, the use of pilot-planting and production trials for scale-up of product and process concepts is further explored. To secure a design for processability, a novel industrialization sub-process is introduced, and the integration of complementary development of product and service offerings is further examined. The deployment of application development throughout and after product launch is highlighted for an enhancement of product commercialization and a reduction of 'time to break even' for new products.
Author: Jan Harmsen
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311078226X
Category : Science
Languages : en
Pages : 499
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Book Description
"Product and process design - driving sustainable innovation" is the 2nd edition of a comprehensive textbook for product and process design courses at BSc, MSc, EngD, and PhD level. It covers both heuristics based design methods as well as systems engineering approaches. It contains specific methods to co-design products and processes, so that both designs are better than when these designs are made separately. This integrated combination makes the book unique. For making designs that contribute to the Sustainable Development Goals of the United Nations specific methods are provided for the People, Planet, and Prosperity dimensions. This second edition of the book includes examples and exercises for each design method, which makes it very suitable for teaching purposes. The book is furthermore of interest to industrial process and product developers for many industry branches as it provides methods for design, modelling, and experimental validation for each innovation stage. It is also very useful for R&D managers as it provides guidelines for essential activities in each innovation stage (discovery, concept, feasibility, development, detailed engineering), leading to successful implementations of new processes and new products.
Author: Arlo Stark
Publisher: Scientific e-Resources
ISBN: 1839473177
Category :
Languages : en
Pages : 316
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Book Description
An increasingly global business landscape means that even the smallest of companies must contend with a growing base of international suppliers and customers. With that comes myriad technical, organizational and cultural changes that challenge traditional management practices. Regardless of the means taken to address these challenges, all companies will eventually have to synchronize the flow of their products, information and funds. This book focuses on concepts, principles and real-life experiences which improve understanding of the Supply Chain Management (SCM). Available information has been analyzed and synthesized across many disciplines. The book is designed to contribute to the existing body of literature available on supply chain management. This work, which is replete with new concepts and practices, will commend itself to all categories of readers, particularly academicians, researchers and students of management, economics and commerce.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466615990
Category : Business & Economics
Languages : en
Pages : 1426
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Book Description
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author: University of Michigan Computing Center
Publisher:
ISBN:
Category : Computation laboratories
Languages : en
Pages : 1316
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Book Description
