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Author: Joonghwa Lee
Publisher:
ISBN:
Category : Advertising media planning
Languages : en
Pages : 174
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Book Description
Author: Joonghwa Lee
Publisher:
ISBN:
Category : Advertising media planning
Languages : en
Pages : 174
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Rizauddin Saian
Publisher: Springer
ISBN: 9811084718
Category : Social Science
Languages : en
Pages : 973
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Book Description
This book examines how business, the social sciences, science and technology will impact the future of ASEAN. Following the ASEAN VISION 2020, it analyses the issues faced by ASEAN countries, which are diverse, while also positioning ASEAN as a competitive entity through partnerships. On the 30th anniversary of ASEAN, all ASEAN leaders agreed to the establishment of the ASEAN VISION 2020, which delineates the formation of a peaceful, stable and dynamically developed region while maintaining a community of caring societies in Malaysia, Indonesia, Singapore, Brunei, Vietnam, Thailand, the Philippines, Myanmar, Laos and Cambodia. In keeping with this aspiration, Universiti Teknologi MARA Perlis took the initial steps to organise conferences and activities that highlight the role of the ASEAN region. The Second International Conference on the Future of ASEAN (ICoFA) 2017 was organised by the Office of Academic Affairs, Universiti Teknologi MARA Perlis, to promote more comprehensive integration among ASEAN members. This book, divided into two volumes, offers a useful guide for all those engaged in research on business, the social sciences, science and technology. It will also benefit researchers worldwide who want to gain more knowledge about ASEAN countries
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Yuxi (Hayden) Liu
Publisher: Packt Publishing Ltd
ISBN: 183508222X
Category : Computers
Languages : en
Pages : 519
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Book Description
Author Yuxi (Hayden) Liu teaches machine learning from the fundamentals to building NLP transformers and multimodal models with best practice tips and real-world examples using PyTorch, TensorFlow, scikit-learn, and pandas Key Features Discover new and updated content on NLP transformers, PyTorch, and computer vision modeling Includes a dedicated chapter on best practices and additional best practice tips throughout the book to improve your ML solutions Implement ML models, such as neural networks and linear and logistic regression, from scratch Purchase of the print or Kindle book includes a free PDF copy Book DescriptionThe fourth edition of Python Machine Learning By Example is a comprehensive guide for beginners and experienced machine learning practitioners who want to learn more advanced techniques, such as multimodal modeling. Written by experienced machine learning author and ex-Google machine learning engineer Yuxi (Hayden) Liu, this edition emphasizes best practices, providing invaluable insights for machine learning engineers, data scientists, and analysts. Explore advanced techniques, including two new chapters on natural language processing transformers with BERT and GPT, and multimodal computer vision models with PyTorch and Hugging Face. You’ll learn key modeling techniques using practical examples, such as predicting stock prices and creating an image search engine. This hands-on machine learning book navigates through complex challenges, bridging the gap between theoretical understanding and practical application. Elevate your machine learning and deep learning expertise, tackle intricate problems, and unlock the potential of advanced techniques in machine learning with this authoritative guide.What you will learn Follow machine learning best practices throughout data preparation and model development Build and improve image classifiers using convolutional neural networks (CNNs) and transfer learning Develop and fine-tune neural networks using TensorFlow and PyTorch Analyze sequence data and make predictions using recurrent neural networks (RNNs), transformers, and CLIP Build classifiers using support vector machines (SVMs) and boost performance with PCA Avoid overfitting using regularization, feature selection, and more Who this book is for This expanded fourth edition is ideal for data scientists, ML engineers, analysts, and students with Python programming knowledge. The real-world examples, best practices, and code prepare anyone undertaking their first serious ML project.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 179989021X
Category : Computers
Languages : en
Pages : 1865
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Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Julian Delphiki
Publisher: Julian Delphiki
ISBN:
Category : Computers
Languages : en
Pages : 92
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Book Description
"Content Marketing and Online Video Marketing: Master Your Content Strategy and Develop Your Online Video Marketing" is a comprehensive guide that explores the powerful combination of content marketing and online video marketing. In this book, readers are taken on a journey to understand the importance of creating engaging content and leveraging the immense potential of video in the digital landscape. The book begins by providing a solid foundation in content marketing, explaining its principles, and outlining effective strategies for developing valuable and relevant content. It delves into the process of identifying target audiences, conducting market research, and crafting compelling messages that resonate with viewers. Through practical examples and case studies, readers learn how to optimize their content for various platforms and distribution channels. Moving forward, the book shifts its focus to online video marketing, recognizing its growing significance in capturing audience attention and driving brand success. It covers the essentials of video production, including pre-production planning, scriptwriting, shooting techniques, and editing tips. The authors also emphasize the importance of storytelling and visual aesthetics to create memorable and impactful videos. The book not only highlights the creation process but also provides guidance on effectively distributing and promoting video content. It explores various platforms, such as YouTube, social media channels, and video-sharing websites, explaining how to optimize content for each platform and maximize visibility and engagement. Additionally, the book touches upon the power of analytics and measurement tools in evaluating the success of content marketing and video marketing efforts. It provides insights into tracking metrics, understanding audience behavior, and making data-driven decisions to continuously refine and improve content strategies. Throughout the book, the author share valuable advice and practical tips from their own experiences, as well as industry experts, offering readers actionable steps to implement in their own content and video marketing campaigns. By the end, readers will have a comprehensive understanding of how to develop a robust content strategy, harness the potential of online video marketing, and effectively engage and convert their target audience. "Content Marketing and Online Video Marketing: Master Your Content Strategy and Develop Your Online Video Marketing" is an indispensable resource for marketers, entrepreneurs, and anyone looking to enhance their digital presence and achieve meaningful results through the convergence of content and video marketing.
Author: Shamkant B. Navathe
Publisher: Springer
ISBN: 3319320491
Category : Computers
Languages : en
Pages : 477
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Book Description
This two volume set LNCS 9642 and LNCS 9643 constitutes the refereed proceedings of the 21st International Conference on Database Systems for Advanced Applications, DASFAA 2016, held in Dallas, TX, USA, in April 2016. The 61 full papers presented were carefully reviewed and selected from a total of 183 submissions. The papers cover the following topics: crowdsourcing, data quality, entity identification, data mining and machine learning, recommendation, semantics computing and knowledge base, textual data, social networks, complex queries, similarity computing, graph databases, and miscellaneous, advanced applications.
Author: K. Sudhir
Publisher: Emerald Group Publishing
ISBN: 1802628770
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Author: Gabriele Siegert
Publisher: Springer
ISBN: 3319182366
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
