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Author: Newton Theological Institution
Publisher:
ISBN:
Category : Theology
Languages : en
Pages : 44
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Book Description
Author: Newton Theological Institution
Publisher:
ISBN:
Category : Theology
Languages : en
Pages : 44
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Book Description
Author: Albert Somit
Publisher:
ISBN:
Category : Democracy
Languages : en
Pages : 200
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Book Description
Author: Edward L. Bernays
Publisher: Open Road Media
ISBN: 1497698677
Category : Business & Economics
Languages : en
Pages : 965
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Book Description
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author: Jan Zielonka
Publisher: Oxford University Press, USA
ISBN: 0199231869
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
This book offers a strikingly new perspective on EU enlargement. Basing his findings on substantial empirical evidence, Zielonka presents a carefully argued account of the kind of political entity the European Union is becoming, with particular reference to recent enlargement.
Author: Paul Dumouchel
Publisher: Harvard University Press
ISBN: 0674971736
Category : Computers
Languages : en
Pages : 281
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Book Description
Preface to the English edition -- Introduction -- The substitute -- Animals, machines, cyborgs, and the taxi -- Mind, emotions, and artificial empathy -- The other otherwise -- From moral and lethal machines to synthetic ethics
Author: Stuart Chase
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Author: Greg Urban
Publisher: U of Minnesota Press
ISBN: 9781452905433
Category : Civilization, Modern
Languages : en
Pages : 340
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Book Description
Author: Jeremy Munday
Publisher: Routledge
ISBN: 1136305637
Category : Language Arts & Disciplines
Languages : en
Pages : 210
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Book Description
In this book, Jeremy Munday presents advances towards a general theory of evaluation in translator decision-making that will be of high importance to translator and interpreter training and to descriptive translation analysis. By ‘evaluation’ the author refers to how a translator’s subjective stance manifests itself linguistically in a text. In a world where translation and interpreting function as a prism through which opposing personal and political views enter a target culture, it is crucial to investigate how such views are processed and sometimes subjectively altered by the translator. To this end, the book focuses on the translation process (rather than the product) and strives to identify more precisely those points where the translator is most likely to express judgment or evaluation. The translations studied cover a range of languages (Arabic, Chinese, Dutch, French, German, Indonesian, Italian, Japanese, Russian, Spanish and American Sign Language) accompanied by English glosses to facilitate comprehension by readers. This is key reading for researchers and postgraduates studying translation theory within Translation and Interpreting Studies.
Author: Jan Kowalik
Publisher: San Francisco : R & E Research Associates
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 92
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Book Description
Author: Richard K. Betts
Publisher: Columbia University Press
ISBN: 023152188X
Category : Political Science
Languages : en
Pages : 385
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Book Description
While American national security policy has grown more interventionist since the Cold War, Washington has also hoped to shape the world on the cheap. Misled by the stunning success against Iraq in 1991, administrations of both parties have pursued ambitious aims with limited force, committing the country's military frequently yet often hesitantly, with inconsistent justification. These ventures have produced strategic confusion, unplanned entanglements, and indecisive results. This collection of essays by Richard K. Betts, a leading international politics scholar, investigates the use of American force since the end of the Cold War, suggesting guidelines for making it more selective and successful. Betts brings his extensive knowledge of twentieth century American diplomatic and military history to bear on the full range of theory and practice in national security, surveying the Cold War roots of recent initiatives and arguing that U.S. policy has always been more unilateral than liberal theorists claim. He exposes mistakes made by humanitarian interventions and peace operations; reviews the issues raised by terrorism and the use of modern nuclear, biological, and cyber weapons; evaluates the case for preventive war, which almost always proves wrong; weighs the lessons learned from campaigns in Iraq, Afghanistan, and Vietnam; assesses the rise of China and the resurgence of Russia; quells concerns about civil-military relations; exposes anomalies within recent defense budgets; and confronts the practical barriers to effective strategy. Betts ultimately argues for greater caution and restraint, while encouraging more decisive action when force is required, and he recommends a more dispassionate assessment of national security interests, even in the face of global instability and unfamiliar threats.
