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Author: Arvind Bhandari
Publisher: Harper Collins
ISBN: 9353577268
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.
Author: Arvind Bhandari
Publisher: Harper Collins
ISBN: 9353577268
Category : Business & Economics
Languages : en
Pages : 324
Get Book Here
Book Description
WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.
Author: Arvind Bhandari
Publisher: StoryMirror Infotech Pvt Ltd
ISBN: 939111654X
Category : Comics & Graphic Novels
Languages : en
Pages : 340
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Book Description
About Book: Falling to a certain death, Abhi protests and yearns to be spared so he can fulfil his unlived wishes. And god agrees. On 20th Mar '21, his soul is separated from the body enabling him to visit his past and reverse previous losses and regrets. He becomes his own god. Great marks, sport-wins, girls, popularity…are thrilling, but, how much should he give himself before altering his original self, irreversibly? Success & wealth puts him on top of the world, but the aftereffects are unexpected. Now, he just wants the wisdom to know what to wish but is he even in control, as he feels internally split into two people. It's 20th Mar '21 again. Abhi owes to god to either revert to the incomplete original life or continue his unbridled wish-fulfillment. What life will he choose? After fulfilling all his wishes. About the Author: Arvind Bhandari is Executive Vice President /Director with Nestle India. He is the author of a business book, `Pragmarketism: Pragmatic Insights for Winning Indian Consumers,’ a spiritual fiction, Mahavir: Conqueror of the Self and a self-help book, Inverted: Unobvious Reflections towards a Better Life. He writes regularly on business issues in Brand Equity of Economic Times.
Author: Arvind Bhandari
Publisher: Hachette India
ISBN: 9389253039
Category : Body, Mind & Spirit
Languages : en
Pages : 151
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Book Description
Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth? Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself. Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, exposing himself to hard penance and the harshest circumstances? Was his journey worth the pain he suffered and perhaps inflicted on those closest to him? Such questions plague the mind of Priyadarshini, Mahavir’s young daughter, as she journeys with her mother, Queen Yashoda, to meet the man the world knows as the enlightened one, but in whom she sees only the father who abandoned her. Yet, as the girl grapples with her contempt for him, she is drawn into a deeper spiritual inquiry. In visions her mother shares with her, Priyadarshini traverses Mahavir’s past lives, and eventually arrives at a profound understanding of the true essence of the man who conquered the world by conquering himself. Drawing on rarely accessed Jain texts, Mahavir is an inspirational tale of the making of a spiritual master that raises age-old questions as relevant to the modern reader as they were in Mahavir’s time.
Author: Arvind Bhandari
Publisher: Hachette UK
ISBN: 9389253039
Category : Body, Mind & Spirit
Languages : en
Pages : 160
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Book Description
Why do we suffer? What is the way out of suffering? What is the purpose of life? And what is the ultimate truth? Vardhamaan Mahavir, the last Jain Tirthankara, did not begin his life as a saint. A prince and a householder, he renounced the world as a youth, seeking to realize himself. Why would a man leave his kingdom and family to wander naked across impossible terrain for twelve long years, exposing himself to hard penance and the harshest circumstances? Was his journey worth the pain he suffered and perhaps inflicted on those closest to him? Such questions plague the mind of Priyadarshini, Mahavir’s young daughter, as she journeys with her mother, Queen Yashoda, to meet the man the world knows as the enlightened one, but in whom she sees only the father who abandoned her. Yet, as the girl grapples with her contempt for him, she is drawn into a deeper spiritual inquiry. In visions her mother shares with her, Priyadarshini traverses Mahavir’s past lives, and eventually arrives at a profound understanding of the true essence of the man who conquered the world by conquering himself. Drawing on rarely accessed Jain texts, Mahavir is an inspirational tale of the making of a spiritual master that raises age-old questions as relevant to the modern reader as they were in Mahavir’s time.
Author: TRUPTI. BHANDARI
Publisher: Ebury Press
ISBN: 9780670095315
Category :
Languages : en
Pages : 288
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Book Description
Brands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. Today, brand managers, fresh out of campus, are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result, they end up being contained, complying with legacy views and practices, thereby perpetuating the mediocrity of the past. In reality, brand-building can be fun, creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey, so they can delight consumers, generate revenue for their company and positively impact their careers.
Author: Goonmeet Singh Chauhan
Publisher: Harper Collins
ISBN: 9353577365
Category : Political Science
Languages : en
Pages : 427
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Book Description
For decades since Independence, India has been beset by some fundamental and chronic problems. There is poverty and inequity in society, the air in cities is hazardous, there's garbage on the roads, women feel unsafe in public places, the traffic is poorly managed, levels of basic education are low, the rural economy is decadent and there is an overall governance deficit. These problems have lasted so long that they often feel unsolvable in our lifetimes. But Goonmeet Singh Chauhan, an architect and futurist with a passion for transforming people's lives, argues that they can actually be solved decisively. For achieving this, he presents a new methodology that he calls Invertonomics -- inverting problems and looking at them instead as economic opportunities. He identifies eight persistent problem areas and proposes well-resolved, thought through, pragmatic and, in some cases, successfully implemented models for tackling them. These are solutions that will help us realize the dream of a great India.
Author: Ambi Parameswaran
Publisher: Westland
ISBN: 9395073721
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
About the Book SPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS. Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran—best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising—was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them. Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around. Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection.
Author: Clayton M. Christensen
Publisher: HarperCollins
ISBN: 0062851837
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
New York Times–bestselling Author: “Powerful . . . a compelling case for the game-changing role of innovation in some of the world’s most desperate economies.” —Eric Schmidt, former Executive Chairman, Google and Alphabet Clayton M. Christensen, author of such business classics as The Innovator’s Dilemma and How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity, and offer a groundbreaking solution for true and lasting change. Global poverty is one of the world’s most vexing problems. For decades, we’ve assumed smart, well-intentioned people will eventually be able to change the economic trajectory of poor countries. From education to healthcare, building infrastructure to eradicating corruption, too many solutions rely on trial and error. Essentially, the plan is often to identify areas that need help, flood them with resources, and hope to see change over time. But hope is not an effective strategy. At least twenty countries that have received billions of dollars’ worth of aid are poorer now. Applying the rigorous and theory-driven analysis he is known for, Christensen suggests a better way. The right kind of innovation not only builds companies—but also builds countries. The Prosperity Paradox identifies the limits of common economic development models, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-creating innovation. Christensen, Ojomo, and Dillon use successful examples from America’s own economic development, including Ford, Eastman Kodak, and Singer Sewing Machines, and shows how similar models have worked in other regions such as Japan, South Korea, Nigeria, Rwanda, India, Argentina, and Mexico. The ideas in this book will help companies desperate for real, long-term growth see actual, sustainable progress where they’ve failed before. But The Prosperity Paradox is more than a business book—it is a call to action for anyone who wants a fresh take for making the world a better and more prosperous place.
Author: R.C. Bhargava
Publisher: Harper Collins
ISBN: 9353577179
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The Promise and the Reality Way back in 1947, as India became independent, Prime Minister Jawaharlal Nehru set out a vision to shape the country's economy and the development of a just and equitable society. Manufacturing was key to this vision, since it is crucial to generating employment and higher growth. More than seventy years later, manufacturing is far from competitive and contributes only 15 per cent of the GDP. As a result, removing the wide socio-economic disparities remains a distant dream. In Getting Competitive, R.C. Bhargava draws upon his unique experience of more than sixty years as a policymaker and industry leader to give practical suggestions. These include replacing socialistic industry-related policies with those that would promote competitive manufacturing, and substituting Western management culture with that of the East to create trust with citizens and partnership relations with industrialists, workers and the government. The bureaucracy must be enabled to facilitate and promote competitiveness. Above all, we need to create national acceptance that manufacturing competitiveness is our first priority. For policymakers and general readers alike, this book brings promise to what has become a disappointing scenario.
Author: Raghuram Rajan
Publisher: HarperCollins India
ISBN: 9789352770144
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"On reform, rhetoric and resolve"--Cover page.
