Praeger Handbook of Political Campaigning in the United States PDF Download
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Author: William L. Benoit
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Political Science
Languages : en
Pages : 442
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Book Description
This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.
Author: William L. Benoit
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Political Science
Languages : en
Pages : 442
Get Book Here
Book Description
This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.
Author: William L. Benoit
Publisher: Bloomsbury Publishing USA
ISBN: 1440831637
Category : Political Science
Languages : en
Pages : 621
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Book Description
This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.
Author: William L. Benoit
Publisher:
ISBN: 9781440845376
Category : POLITICAL SCIENCE
Languages : en
Pages : 326
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Book Description
"This title comprehensively emphasizes the importance of political elections and campaigns"--
Author: Daniel M. Shea
Publisher: Greenwood
ISBN:
Category : Political Science
Languages : en
Pages : 264
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Book Description
A comprehensive guide to and analysis of modern political campaign communication.
Author: Robert E. Denton
Publisher: Rowman & Littlefield
ISBN: 1498530036
Category : Language Arts & Disciplines
Languages : en
Pages : 443
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Book Description
Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.
Author: Susan J. Carroll
Publisher: Cambridge University Press
ISBN: 1108280927
Category : Political Science
Languages : en
Pages : 338
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Book Description
The fourth edition of Gender and Elections offers a systematic, lively, multi-faceted account of the role of gender in the electoral process through the 2016 elections. This timely, yet enduring, volume strikes a balance between highlighting the most important development for women as voters and candidates in the 2016 elections and providing a more long-term, in-depth analysis of the ways in which gender has helped shape the contours and outcomes of electoral politics in the United States. Individual chapters demonstrate the importance of gender in understanding and interpreting presidential elections, presidential and vice-presidential candidacies, voter participation and turnout, voting choices, congressional elections, the political involvement of Latinas, the participation of African American women, the support of political parties and women's organizations, candidate communications with voters, and state elections. Without question, Gender and Elections is the most comprehensive, reliable, and trustworthy resource on the role of gender in electoral politics.
Author: Phil Harris
Publisher: SAGE
ISBN: 147395908X
Category : Business & Economics
Languages : en
Pages : 729
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Book Description
This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Author: Dan Schill
Publisher: Taylor & Francis
ISBN: 1003836755
Category : Political Science
Languages : en
Pages : 303
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Book Description
Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas. This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.
Author: Robert G. Boatright
Publisher: Oxford University Press
ISBN: 0190065842
Category : Political Science
Languages : en
Pages : 257
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Book Description
In many elections, candidates frame their appeals in gendered ways--they compete, for instance, over who is more "masculine." This is the case for male and female candidates alike. In the 2016 presidential election, however, the stark choice between the first major-party female candidate and a man who exhibited a persistent pattern of misogyny made the use of gender more prominent than in any previous election in the United States. Presidential campaigns often have an impact on downballot Congressional races, but the 2016 election provided a new opportunity to see the effects of misogyny. While much has been written about the 2016 election--and the shadow of 2016 clearly affected the pool of candidates in the 2018 midterms--this book looks at how the Trump and Clinton campaigns actually changed the behavior of more conventional candidates for Congress in 2016 and 2018. Over the past decade, those who study political parties have sought to understand changes in the relationship between groups and parties and how these changes have affected the ability of parties to develop coherent campaign strategies. The clear need for rapid adjustments in party strategy in the 2016 election provides an ideal means of testing whether today's political parties are more able or less able to respond to unexpected events. This book argues that Donald Trump's candidacy radically altered the nature of the 2016 congressional campaigns in two ways. First, it changed the issues of contention in many of these races. Trump's provocative calls for building a wall along the Mexican border and temporarily prohibiting immigration from Muslim countries inserted issues of race and ethnicity into elections and forced candidates to respond to his proposals. Most consequentially, however, Trump's attacks on women--including television personalities, politicians, and, at times, private citizens--alienated numerous potential supporters and placed many of his supporters (and downballot Republican candidates in particular) on the defensive. Second, expectations that Trump would lose the election influenced how candidates for lower office campaigned and how willing they were to connect their fortunes to those of their party's nominee. The fact that Trump was expected to lose--and was expected to lose in large part because of his misogyny--caused both major parties to direct more of their resources toward congressional races, and led many Republican candidates, especially women, to distance themselves from Trump. This book explores how the Trump and Clinton campaigns used gender as a political weapon, and how the presidential race changed the ways in which House and Senate campaigns were waged in 2016 and 2018.
Author: Nicholas David Bowman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110792885
Category : Language Arts & Disciplines
Languages : en
Pages : 718
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Book Description
Although not considered a formal area of study, scholarship on the uses, content, and effects of entertaining media has been central to communication studies and related fields for more than a century. The serious study of entertainment seems paradoxical, as we presume entertainment to be the “lighter side” of our daily lives. Yet as revealed in this volume, entertainment media serve as cultural artifacts that shape our understandings of various peoples and publics in ways that invite deeper, immersive, and increasingly interactive engagement. On this backdrop, Entertainment Media and Communication serves as a reference guide for canonical and foundational research into media entertainment and a collection of emerging and updated theories and models core to the study of media entertainment in the 21st century. Across more than forty chapters and with a diverse and inclusive list of authors, this volume provides a broad-yet-nuanced view into entertainment media and communication scholarship. The contributors explore its foundations, define and extend key concepts and theories through myriad lenses, discuss unique considerations of digital media, and divine future paths for scholarly inquiry.
