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Author: Lionel Danforth Edie
Publisher: Forgotten Books
ISBN: 9780331832099
Category : Social Science
Languages : en
Pages : 422
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Book Description
Excerpt from Practical Psychology for Business Executives This collection of material has been made with the purpose of bringing together in readable form some of the important and useful writings on the application of psychology to industry. The last decade has seen the growth of a body of psychological ideas of great importance in economic life. Many authorities have contributed the benefits of their experiments and discoveries to a wide and scattered literature in the field, and it is hoped that this symposium may aid in making business men acquainted with the more practical parts of this literature. A bibliography has been prepared, its divisions corresponding with the chapters of the book. For the most part, the publi cations which have been the sources of the quoted extracts used in this volume, have not been relisted in the bibliography. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Lionel Danforth Edie
Publisher: Forgotten Books
ISBN: 9780331832099
Category : Social Science
Languages : en
Pages : 422
Get Book Here
Book Description
Excerpt from Practical Psychology for Business Executives This collection of material has been made with the purpose of bringing together in readable form some of the important and useful writings on the application of psychology to industry. The last decade has seen the growth of a body of psychological ideas of great importance in economic life. Many authorities have contributed the benefits of their experiments and discoveries to a wide and scattered literature in the field, and it is hoped that this symposium may aid in making business men acquainted with the more practical parts of this literature. A bibliography has been prepared, its divisions corresponding with the chapters of the book. For the most part, the publi cations which have been the sources of the quoted extracts used in this volume, have not been relisted in the bibliography. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Daryl Weber
Publisher: Red Wheel/Weiser
ISBN: 1632659859
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
"Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Author: Christopher R. D. Wagstaff
Publisher: Routledge
ISBN: 1317355393
Category : Psychology
Languages : en
Pages : 469
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Book Description
This ground-breaking book is the first to provide a comprehensive overview of how organizational psychology can be used to understand and improve performance in elite sport. Using recent theoretical advances from this burgeoning area of research, each chapter offers key conceptual issues and practical insights across a range of topics. The book is structured into four constituent parts, Attitudes and emotions in sports organizations Stress and well-being in sports organizations Behaviors in sports organizations Environments in sports organizations Covering key areas such as attitudes to employment, conflict and change management, leadership, and relationships with the mass media, the book shines a spotlight on how organizational issues play a fundamental role in the experience of individuals and teams. In an era of ever-increasing professionalism in sport, the book provides an invaluable new perspective on performance at the elite level. Including contributions from an international range of academics and practitioners, it will be essential reading for any student or practitioners within sport and exercise psychology.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 832
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Book Description
Author: S. Alexander Haslam
Publisher: Psychology Press
ISBN: 1136846492
Category : Psychology
Languages : en
Pages : 304
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Book Description
Winner of the University of San Diego Outstanding Leadership Book Award 2012! Shortlisted for the British Psychological Society Book Award 2011! Shortlisted for the CMI (Chartered Management Institute) Management Book of the Year Award 2011–2012! According to John Adair, the most important word in the leader's vocabulary is "we" and the least important word is "I". But if this is true, it raises one important question: why do psychological analyses of leadership always focus on the leader as an individual – as the great "I"? One answer is that theorists and practitioners have never properly understood the psychology of "we-ness". This book fills this gap by presenting a new psychology of leadership that is the result of two decades of research inspired by social identity and self-categorization theories. The book argues that to succeed, leaders need to create, champion, and embed a group identity in order to cultivate an understanding of 'us' of which they themselves are representative. It also shows how, by doing this, they can make a material difference to the groups, organizations, and societies that they lead. Written in an accessible and engaging style, the book examines a range of central theoretical and practical issues, including the nature of group identity, the basis of authority and legitimacy, the dynamics of justice and fairness, the determinants of followership and charisma, and the practice and politics of leadership. The book will appeal to academics, practitioners and students in social and organizational psychology, sociology, political science and anyone interested in leadership, influence and power.
Author: Tom Butler-Bowdon
Publisher: Hachette UK
ISBN: 1857884736
Category : Psychology
Languages : en
Pages : 313
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Book Description
Explore the key wisdom and figures of psychology's development over 50 books, hundreds of ideas, and a century of time.
Author: Sarah Lewis
Publisher: John Wiley & Sons
ISBN: 111999621X
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
Positive Psychology at Work brings the fields of positive psychology and appreciative inquiry together for the first time to provide leaders and change agents with a powerful new approach to achieving organizational excellence. Draws together positive psychology and appreciative inquiry in the context of leadership organizational challenges for the first time Presents academically rigorous and referenced material in a jargon-free, accessible manner Arranged with chapters focused on specific organizational challenges to allow readers to quickly find ideas relevant to their unique situation Features short contributions from experienced practitioners of positive psychology and Appreciative Inquiry, and includes case studies from the UK, Europe, Australia and the USA
Author: Joseph W. South
Publisher: Lulu.com
ISBN: 0359861342
Category : Family & Relationships
Languages : en
Pages : 236
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Book Description
Practical Female Psychology for the Practical Man is a unique examination of women and relationships in an era of material equality between the sexes. Despite vast gains in the welfare of women, especially in the modern West, both men and women are finding relationships ranging from dating to marriage increasingly difficult. The author draws upon cutting edge science in evolutionary biology, and neuropsychology, and vast personal experience with women to distill some simple and practical principles men will find useful for creating and maintaining relationships with emotionally and sexually compatible women.
Author: Bruce Peltier
Publisher: Taylor & Francis
ISBN: 113584982X
Category : Psychology
Languages : en
Pages : 455
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Book Description
With the first edition of this text, Peltier drew on his extensive experience in both the clinical and business worlds to create a comprehensive resource that brought psychological and coaching concepts together. It quickly became a practical and invaluable guide for both mental health practitioners looking to expand their practice into coaching and business professionals interested in improving their own coaching skills. In this updated edition, topics reflect the latest developments in the field of executive coaching. Peltier describes several important psychological theories and how to effectively translate them into coaching strategies; essential business lessons in leadership, marketing, and the corporate viewpoint along with vocabulary for the therapist; the challenges women face as managers and executives and effective coaching methods for working with them; and lessons from successful athletic coaches that can be integrated into consulting skills. This edition includes four new chapters, one describing psychopathology likely to be encountered by coaches. Another describes and evaluates emotional intelligence, a third summarizes adult developmental theory for coaches, and a fourth sorts out the popular and scientific literature on leadership and leader development.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1280
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Book Description
