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Author: Igor Kolesnichenko
Publisher: GRIN Verlag
ISBN: 3346552314
Category : Business & Economics
Languages : en
Pages : 32
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Book Description
Essay from the year 2020 in the subject Business economics - Market research, grade: 60, , course: Business management, language: English, abstract: This paper is about the practical application of artificial intelligence in TV market and TV audience research. Digital transformation has a colossal impact on the media industry, the World Wide Web is rapidly changing the media landscape and introducing new game rules. Traditional media are losing their audience, their weight in the eyes of customers and consequently, the advertising revenues. Media companies other than from the internet sector need to counteract and adapt, especially, as far as the audience measurement is concerned. This project reviews the necessary changes in audience management that are supported by Artificial Intelligence technology. Specific solutions offered in the Russian media market have served as an example for possible development directions. It was concluded that new products such as multi-source evaluation, the transition from a limited sample to the whole universe measurement are required to be put into effect in order to deliver holistic and consumer-focused data by research companies. This tremendous change in the mindset of the researchers will enable usage of a single metric like the Reach across all media by advertising managers. Moreover, the dynamic pricing at TV advertising will become possible too. Given the magnitude of the data to be processed only AI is capable of offering economically reasonable industrial solutions.
Author: Igor Kolesnichenko
Publisher: GRIN Verlag
ISBN: 3346552314
Category : Business & Economics
Languages : en
Pages : 32
Get Book Here
Book Description
Essay from the year 2020 in the subject Business economics - Market research, grade: 60, , course: Business management, language: English, abstract: This paper is about the practical application of artificial intelligence in TV market and TV audience research. Digital transformation has a colossal impact on the media industry, the World Wide Web is rapidly changing the media landscape and introducing new game rules. Traditional media are losing their audience, their weight in the eyes of customers and consequently, the advertising revenues. Media companies other than from the internet sector need to counteract and adapt, especially, as far as the audience measurement is concerned. This project reviews the necessary changes in audience management that are supported by Artificial Intelligence technology. Specific solutions offered in the Russian media market have served as an example for possible development directions. It was concluded that new products such as multi-source evaluation, the transition from a limited sample to the whole universe measurement are required to be put into effect in order to deliver holistic and consumer-focused data by research companies. This tremendous change in the mindset of the researchers will enable usage of a single metric like the Reach across all media by advertising managers. Moreover, the dynamic pricing at TV advertising will become possible too. Given the magnitude of the data to be processed only AI is capable of offering economically reasonable industrial solutions.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Yukio Ohsawa
Publisher: Springer Science & Business Media
ISBN: 3540343520
Category : Computers
Languages : en
Pages : 402
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Book Description
For this book, the editors invited and called for contributions from indispensable research areas relevant to "chance discovery," which has been defined as the discovery of events significant for making a decision, and studied since 2000. From respective research areas as artificial intelligence, mathematics, cognitive science, medical science, risk management, methodologies for design and communication, the invited and selected authors in this book present their particular approaches to chance discovery. The chapters here show contributions to identifying rare or hidden events and explaining their significance, predicting future trends, communications for scenario development in marketing and design, identification effects and side-effects of medicines, etc. The methods presented in this book are based on the interaction of human, machine, and human's living environment, rather than based purely automated predictions of the future. This is a promising direction of computer-supported decision of human in a radically changing environment.
Author: Monika Mangla
Publisher: CRC Press
ISBN: 1000565505
Category : Computers
Languages : en
Pages : 551
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Book Description
This new volume provides an overview of the Internet of Things along with its architectures, its vital technologies, and their uses in our daily life. The book explores the integration of IoT with other emerging technologies, such as blockchain and cloud. Topics in the volume cover the many powerful features and applications of IoT, such as for weather forecasting, in agriculture, in medical science, in surveillance systems, and much more. The first section of the book covers many of the issues and challenges that arise from the Internet of Things (IoT), exploring security challenges, such as attack detection and prevention systems, as well as energy efficiency and resource management in IoT. The volume also introduces the use of IoT and smart technology in agricultural management, in healthcare diagnosis and monitoring, and in the financial industry. Chapters also focus on surveillance network technology, the technology shift from television to video streaming apps, using IoT–fog computing for smart healthcare, detection of anomalies in climate conditions, and even detection of illegal wood logging activity.
Author: Jim Sterne
Publisher: John Wiley & Sons
ISBN: 1119406331
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Author: Victor Chang
Publisher: Springer Nature
ISBN: 3031045971
Category : Technology & Engineering
Languages : en
Pages : 255
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Book Description
This Springer book provides a perfect platform to submit chapters that discuss the prospective developments and innovative ideas in artificial intelligence and machine learning techniques in the diagnosis of COVID-19. COVID-19 is a huge challenge to humanity and the medical sciences. So far as of today, we have been unable to find a medical solution (Vaccine). However, globally, we are still managing the use of technology for our work, communications, analytics, and predictions with the use of advancement in data science, communication technologies (5G & Internet), and AI. Therefore, we might be able to continue and live safely with the use of research in advancements in data science, AI, machine learning, mobile apps, etc., until we can find a medical solution such as a vaccine. We have selected eleven chapters after the vigorous review process. Each chapter has demonstrated the research contributions and research novelty. Each group of authors must fulfill strict requirements.
Author: Nicholas David Bowman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110792885
Category : Language Arts & Disciplines
Languages : en
Pages : 718
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Book Description
Although not considered a formal area of study, scholarship on the uses, content, and effects of entertaining media has been central to communication studies and related fields for more than a century. The serious study of entertainment seems paradoxical, as we presume entertainment to be the “lighter side” of our daily lives. Yet as revealed in this volume, entertainment media serve as cultural artifacts that shape our understandings of various peoples and publics in ways that invite deeper, immersive, and increasingly interactive engagement. On this backdrop, Entertainment Media and Communication serves as a reference guide for canonical and foundational research into media entertainment and a collection of emerging and updated theories and models core to the study of media entertainment in the 21st century. Across more than forty chapters and with a diverse and inclusive list of authors, this volume provides a broad-yet-nuanced view into entertainment media and communication scholarship. The contributors explore its foundations, define and extend key concepts and theories through myriad lenses, discuss unique considerations of digital media, and divine future paths for scholarly inquiry.
Author: Adam Bohr
Publisher: Academic Press
ISBN: 0128184396
Category : Computers
Languages : en
Pages : 385
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Book Description
Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data
Author: Barbosa, Belem
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Author: Maria Johnsen
Publisher: Maria Johnsen
ISBN: 1976001064
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.
