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Author: David P. Bianco
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 1838
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Book Description
From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
Author: David P. Bianco
Publisher: Gale Cengage
ISBN:
Category : Business & Economics
Languages : en
Pages : 1838
Get Book Here
Book Description
From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
Author: Thomas B. Littlewood
Publisher: Rowman & Littlefield
ISBN: 9780830415847
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
The growth of the public relations industry means that journalists do their jobs in a different environment and under far different conditions than before. Organizations and individuals in the news are now likely to be represented by professional managers of the news. The purpose of this text is to provide students with the means to think critically about the sources they use to gather news; to analyze the self-interests news sources have in the dissemination of a story; and to ask the questions necessary to understand the "true picture" of what the news means. A Burnham Publishers book
Author: Fred Brown
Publisher:
ISBN: 9781936863648
Category :
Languages : en
Pages : 0
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Book Description
Closely organized around the Society of Professional Journalists' code of ethics--the news industry's widely accepted "gold standard" of journalism principles--this updated edition features a wide selection of case studies penned by professional journalists--including several new additions--that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments. This revised edition includes chapters such as "Ethics and the Law," "Conflicts of Interest," "Privacy," and "Source/Reporter Relationships." Describing the basic connection between ethical journalism and excellent journalism, this is a lively, succinct, and accessible discussion of how this type of reporting can be morally upheld in the present day, regardless of medium or platform.
Author: Joseph W. Glannon
Publisher:
ISBN: 9781454827467
Category : Civil procedure
Languages : en
Pages : 0
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Book Description
"A thorough review of first-year Civil Procedure, organized around the theme of multiple-choice questions"--Unedited summary from book cover.
Author: Jay Jaffe
Publisher: Thomas Dunne Books
ISBN: 1250071216
Category : Fiction
Languages : en
Pages : 465
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Book Description
The Cooperstown Casebook by Jay Jaffe provides a definitive guide to the greatest players in baseball history, and the Hall of Fame.
Author: Kathleen Fearn-Banks
Publisher: Routledge
ISBN: 1136955968
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Crisis Communications" presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and
Author: Kathleen Fearn-Banks
Publisher: Routledge
ISBN: 1317410408
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement. The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book’s companion website, which also includes the Instructor’s Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks. Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses. Also available for use with this text is the Student Workbook to Accompany Crisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.
Author: Dennis L. Wilcox
Publisher: Pearson Higher Ed
ISBN: 0205912745
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Author: Terrel R Rhodes
Publisher: SAGE Publications
ISBN: 1452266778
Category : Political Science
Languages : en
Pages : 217
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Book Description
As academic disciplines, public administration and public policy programs have struggled to link theoretical and conceptual grounding with practical application. Students often have discrete courses in human resources, finance, organizational behavior, policy analysis, and planning, but rarely are they offered an opportunity to pursue these through actual cases and problems facing public managers. The Public Manager Case Book is a collection of eight public administration cases that allows students to practice the decision-making skills they will need in their jobs as public managers. Each case focuses on the local administrative issues managers most often face in their day-to-day responsibilities, and each encourages students to collaborate with others in order to gain the necessary cooperation and information. The cases are multi-dimensional and challenge students and professors to draw from a variety of knowledge areas to develop alternative recommendations, decisions, or actions. An instructor′s manual is available for useful background material, references, theoretical and conceptual framework, and teaching tips. About the Editor Terrel L. Rhodes is Professor of Public Administration and Vice Provost for Curriculum and Undergraduate Studies at Portland State University.
Author: Kathleen Fearn-Banks
Publisher: Psychology Press
ISBN: 9780805836035
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique of the communications of White Star Lines after its Titanic sank on its maiden voyage; * describes ways of determining the most likely and most damaging crises that may strike an organization; * centers on causes of crisis--rumor, "gotcha" television news and the non-expert expert, and crises caused by the news media; * gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors; * explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics; and * includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises. The text is supplemented by a workbook, enabling students to test their knowledge and develop their skills. Written as a primer for crisis communications, public relations, and communications management, Crisis Communications serves as an essential resource in the practice of public relations and corporate communications.
