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Author: Michelle Campbell-Scott
Publisher: Coo Farm Press
ISBN: 9780992960919
Category :
Languages : en
Pages : 216
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Book Description
Why This Book Could Really Help YOUR Book Sales Public relations - or PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult. PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand. HOW PR CAN HELP YOU You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service. Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book! It's all about social proof. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too. Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be. THIS BOOK WILL SHOW YOU: * What PR is - and what it isn't. * How to find great lists of reporters using a little-known method. * How to find the 'story' or hook in your book to turn it into a great press release. * The best free press release distribution services. * The PR possibilities of your website. * How to set up a 'press room' on your website. * The PR possibilities of social media. * What to do next time you publish a book, for maximum PR exposure. and lots more.
Author: Michelle Campbell-Scott
Publisher: Coo Farm Press
ISBN: 9780992960919
Category :
Languages : en
Pages : 216
Get Book Here
Book Description
Why This Book Could Really Help YOUR Book Sales Public relations - or PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult. PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand. HOW PR CAN HELP YOU You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service. Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book! It's all about social proof. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too. Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be. THIS BOOK WILL SHOW YOU: * What PR is - and what it isn't. * How to find great lists of reporters using a little-known method. * How to find the 'story' or hook in your book to turn it into a great press release. * The best free press release distribution services. * The PR possibilities of your website. * How to set up a 'press room' on your website. * The PR possibilities of social media. * What to do next time you publish a book, for maximum PR exposure. and lots more.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Lissa Warren
Publisher: Da Capo Press
ISBN: 9780786712755
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the right places.
Author: Tucker Max
Publisher: Lioncrest Publishing
ISBN: 1544514050
Category : Reference
Languages : en
Pages : 300
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Book Description
Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.
Author: Stephen Verona
Publisher: Creative Book Publishing International
ISBN: 9780977913152
Category : Lords of Flatbush (Motion picture)
Languages : en
Pages : 0
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Book Description
From the original idea through the pain of raising money and the rigors of independent film production to the film's instant success and the joy it brought when it was sold to Columbia Pictures and topped the box office as the biggest grossing film in release, 'The Making of The Lords of Flatbush' tells a sometimes hilarious and often dramatic, but never uneventful story.For dollar invested to dollar returned, 'The Lords of Flatbush' was one of the biggest money making films of all time. The book reveals how everyone involved went on to become legends in their field: From Sylvester Stallone who went on to become Rocky to Henry Winkler who became the Fonz, to Richard Gere who was the original lead to Bette Midler whose manager pulled her out at the last minute. This film started a cultural revolution with the TV shows that it inspired. Happy Days, Laverne & Shirley and Welcome Back Kotter, all found their inspiration in this first truly independent motion picture.
Author: Maggie Smith
Publisher:
ISBN:
Category : Fiction
Languages : en
Pages : 0
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Book Description
WINNER, 2022 NATIONAL INDIE EXCELLENCE JUROR'S GRAND PRIZE WINNER, 2022 AMERICAN WRITING AWARDS BEST DEBUT FICTION WINNER 2022 FOREWARD REVIEW INDIES GOLD MEDAL ADULT FICTION The Devil Wears Prada meets All the President's Men Megan Barnes' life is in free fall. After losing both her job as a reporter and her boyfriend in the same day, she retreats to Chicago and moves in with Helen, her over-protective mother. Before long, the two are clashing over everything from pro-choice to #MeToo, not to mention Helen's run for U.S. Congress, which puts Megan's career on hold until after the election. Desperate to reboot her life, Megan gets her chance when an altercation at a campus rally brings her face-to-face with Pulitzer Prize-winning journalist Jocelyn Jones, who offers her a job on her PR team. Before long, Megan is pulled into the heady world of fame and glamour her charismatic new mentor represents. Until an anonymous tweet brings it all crashing down. To salvage Jocelyn's reputation, Megan must locate the online troll and expose the lies. But when the trail leads to blackmail, and circles back to her own mother, Megan realizes if she pulls any harder on this thread, what should have been the scoop of her career could unravel into a tabloid nightmare. Readers who love Jodi Picoult's topical plot twists and Liane Moriarty's character-driven novels will devour this fast-paced tale of three women whose lives converge as one fights a devastating accusation, another campaigns for a contested seat in Congress, and one, the young reporter with ties to both, navigates the tricky line between secrets and lies.
Author: Sarah C. Patten
Publisher:
ISBN: 9781735808208
Category :
Languages : en
Pages : 426
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Book Description
No magic is more powerful or dangerous than the spell of love. It is 1940, and Germany has just invaded France. Across the ocean, in Sweetwater, Tennessee, Penelope, a beautiful alchemist, receives a letter from her childhood friend, Naomie, urging her to France. Bereft from the loss of her widowed father, Penelope leaves her life and travels to German-occupied Paris. There, she meets Naomie's brother, the brilliant alchemist Fulcanelli and his mysterious apprentice, Lucien. Falling headlong into the alchemy's esoteric world, she helps Fulcanelli and Lucien resist the Nazi forces. She trains as a spy and infiltrates a powerful brothel, Le Chambrement. As the horrors of war close in around her, Penelope must seduce a murderous Nazi officer in a desperate calculation to save her lover, Lucian. Through the devastating magic of life, Penelope learns that alchemy has far more to do with the person than the element. The Measure of Gold is an epic story of alchemy, betrayal, courage, and transcendent love.
Author: Lissa Warren
Publisher: Hachette+ORM
ISBN: 0786744006
Category : Reference
Languages : en
Pages : 274
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Book Description
Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.
Author:
Publisher: Poets & Writers Inc
ISBN:
Category :
Languages : en
Pages : 47
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Book Description
Author: Lilian Sue
Publisher: In Retrospect Writing Services
ISBN: 173832981X
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Unlock the secrets of becoming a global industry leader, powerhouse pioneer and trusted expert with this deep dive into the impactful world of public relations. This compelling book will guide you through how to recognize and push past limiting beliefs such as fear, anxiety and imposter syndrome to develop a resilient and positive mindset for PR and marketing. From its intriguing history to the powerful impact of media relations, you'll receive invaluable step by step guidance on how to develop each element of a successful, global PR campaign to reach your goals.
