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Author: Christopher Ulph
Publisher: GRIN Verlag
ISBN: 3640819233
Category : Business & Economics
Languages : en
Pages : 21
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Book Description
Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of £117,929 million as at the close of business 29th March 2010. The ‘Beyond Petroleum’ campaign stemmed from late nineties and early noughties merger (Amoco) and acquisition (the Atlantic Richfield Corporation and Burmah Castrol) activity. BP approached Ogilvy PR with a brief to “Position BP as a new type of global energy company that confronts such difficult issues as the conflict between energy and environmental needs and takes actions beyond what is expected of an oil company.” (Ogilvy, 2010 & Leopard, 2010) This ‘green-washing’ campaign went on to win two PRWeek Campaign of the Year awards in 2001, however in the same breath it did draw public criticisms from environmentally focused organizations citing a cynicism within BP. ‘Beyond Petroleum’ was a campaign that had twofold objectives looking to both demonstrate that BP were an industry leader with a unique position as a green and socially conscious oil and gas company as well as uniting several recently acquired companies as well as existing employees under one unified banner.
Author: Christopher Ulph
Publisher: GRIN Verlag
ISBN: 3640819233
Category : Business & Economics
Languages : en
Pages : 21
Get Book Here
Book Description
Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of £117,929 million as at the close of business 29th March 2010. The ‘Beyond Petroleum’ campaign stemmed from late nineties and early noughties merger (Amoco) and acquisition (the Atlantic Richfield Corporation and Burmah Castrol) activity. BP approached Ogilvy PR with a brief to “Position BP as a new type of global energy company that confronts such difficult issues as the conflict between energy and environmental needs and takes actions beyond what is expected of an oil company.” (Ogilvy, 2010 & Leopard, 2010) This ‘green-washing’ campaign went on to win two PRWeek Campaign of the Year awards in 2001, however in the same breath it did draw public criticisms from environmentally focused organizations citing a cynicism within BP. ‘Beyond Petroleum’ was a campaign that had twofold objectives looking to both demonstrate that BP were an industry leader with a unique position as a green and socially conscious oil and gas company as well as uniting several recently acquired companies as well as existing employees under one unified banner.
Author: B. Rajesh Kumar
Publisher: Springer
ISBN: 303002363X
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
This book highlights research-based case studies in order to analyze the wealth created in the world’s largest mergers and acquisitions (M&A). This book encourages cross fertilization in theory building and applied research by examining the links between M&A and wealth creation. Each chapter covers a specific case and offers a focused clinical examination of the entire lifecycle of M&A for each mega deal, exploring all aspects of the process. The success of M&A are analyzed through two main research approaches: event studies and financial performance analyses. The event studies examine the abnormal returns to the shareholders in the period surrounding the merger announcement. The financial performance studies examine the reported financial results of acquirers before and after the acquisition to see whether financial performance has improved after merger. The relation between method of payment, premium paid and stock returns are examined. The chapters also discuss synergies of the deal-cost and revenue synergies. Mergers and acquisitions represent a major force in modern financial and economic environment. Whether in times of boom or bust, M&As have emerged as a compelling strategy for growth. The biggest companies of modern day have all taken form through a series of restructuring activities like multiple mergers. Acquisitions continue to remain as the quickest route companies take to operate in new markets and to add new capabilities and resources. The cases covered in this book highlights high profile M&As and focuses on the wealth creation for shareholders of acquirer and target firms as a financial assessment of the merger’s success. The book should be useful for finance professionals, corporate planners, strategists, and managers.
Author: Aeron Davis
Publisher: Manchester University Press
ISBN: 9780719060694
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
Author: James Bamberg
Publisher: Cambridge University Press
ISBN: 9780521785150
Category : Business & Economics
Languages : en
Pages : 690
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Book Description
A detailed account of the activities of BP, 1950-75.
Author: Richard Campbell
Publisher: Macmillan
ISBN: 0312644655
Category : Language Arts & Disciplines
Languages : en
Pages : 608
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Book Description
It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Author: Kathleen Fearn-Banks
Publisher: Psychology Press
ISBN: 9780805836035
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique of the communications of White Star Lines after its Titanic sank on its maiden voyage; * describes ways of determining the most likely and most damaging crises that may strike an organization; * centers on causes of crisis--rumor, "gotcha" television news and the non-expert expert, and crises caused by the news media; * gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors; * explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics; and * includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises. The text is supplemented by a workbook, enabling students to test their knowledge and develop their skills. Written as a primer for crisis communications, public relations, and communications management, Crisis Communications serves as an essential resource in the practice of public relations and corporate communications.
Author: Danny Moss
Publisher: SAGE
ISBN: 144625366X
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Author: Jonathan Potts
Publisher: Routledge
ISBN: 1134330863
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
This collection, featuring an impressive list of contributors, covers themes including maritime history, environmental issues, public policy, technology and resources as well as open sea development and management.
Author: Bruce K. Berger
Publisher: Routledge
ISBN: 1317938186
Category : Language Arts & Disciplines
Languages : en
Pages : 377
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Book Description
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Author: Mike Magner
Publisher: St. Martin's Press
ISBN: 1429962186
Category : Social Science
Languages : en
Pages : 455
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Book Description
The story is all too-familiar: On April 20, 2010, the Deepwater Horizon oil rig exploded, killing eleven workers and creating the largest oil spill in the history of U.S. offshore drilling. But, this wasn't the first time British Petroleum and its cost-cutting practices destroyed parts of the natural world. It also was not the first time that BP's negligence resulted in the loss of human life, ruined family businesses or shattered dreams. Journalist Mike Magner has been tracking BP's reckless path for years and, for the first time, focuses on the human price of BP's rise to power. From Alaska to Kansas to the Gulf, Magner has talked to people whose lives have been destroyed by BP's almost unparalleled corporate greed. When BP acquired an abandoned Kansas refinery in 1998, it discovered one of the most contaminated groundwater plumes in the U.S. Rather than begin a full cleanup, BP declared there was no cause for concern. A former schoolteacher alarmed by cancer cases in the town pushed her community to take BP to court. In 2005, an explosion at BP's Texas City refinery, operating with a raft of safety problems because of neglected maintenance, killed fifteen people including the mother and father of a young woman who was driving there to spend the Easter holidays with her parents. A year later, thousands of gallons of oil spilled onto Alaska's North Slope from a corroded BP pipeline. Following a hurricane, BP's Thunder Horse rig almost sank because of a flaw in its construction, and repair work exposed even more serious problems. Poisoned Legacy is the searing true story of the rise and fall of BP, a company that went from being a green maverick promising a world "Beyond Petroleum" to one of the most notorious corporate villains in history.
