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Author: Curtis W Decora
Publisher:
ISBN: 9781704662244
Category :
Languages : en
Pages : 106
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Book Description
Email marketing is the act of sending an electronic commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email is an extremely cost-effective component of your digital marketing strategy. The majority of businesses in operation today are not using email as part of their prospecting process. Email Marketing can cost you pennies on the dollar in relation to new-aged methods, and generate upwards of 20 times more than your initial investment. In some instances with clients I service, the majority of their revenues are produced from email marketing campaigns. Let me explain. I'm a big believer of using MailChimp, it's a super simplistic email service provider with a drag-and-drop interface. While Mailchimp is striving to become an all-in-one marketing platform, they're bread and butter is still the email marketing tools they offer. Did you know the average open rate across all email marketing campaigns is 20.81%? What does that mean? That means that if you're running a campaign with 1,000 emails in your list, 208 emails will be opened. Why is that significant? The average organic reach on Facebook posts is 6.4%, according to Social Media Today. That means, if that same 1,000 users who opted in to your email list by way of your Facebook page, only 64 people will see your organic posts. Comparatively speaking, email would provide a 325% greater reach than an organic Facebook post.
Author: Curtis W Decora
Publisher:
ISBN: 9781704662244
Category :
Languages : en
Pages : 106
Get Book Here
Book Description
Email marketing is the act of sending an electronic commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email is an extremely cost-effective component of your digital marketing strategy. The majority of businesses in operation today are not using email as part of their prospecting process. Email Marketing can cost you pennies on the dollar in relation to new-aged methods, and generate upwards of 20 times more than your initial investment. In some instances with clients I service, the majority of their revenues are produced from email marketing campaigns. Let me explain. I'm a big believer of using MailChimp, it's a super simplistic email service provider with a drag-and-drop interface. While Mailchimp is striving to become an all-in-one marketing platform, they're bread and butter is still the email marketing tools they offer. Did you know the average open rate across all email marketing campaigns is 20.81%? What does that mean? That means that if you're running a campaign with 1,000 emails in your list, 208 emails will be opened. Why is that significant? The average organic reach on Facebook posts is 6.4%, according to Social Media Today. That means, if that same 1,000 users who opted in to your email list by way of your Facebook page, only 64 people will see your organic posts. Comparatively speaking, email would provide a 325% greater reach than an organic Facebook post.
Author: Karen Brooks Hopkins
Publisher: Simon and Schuster
ISBN: 1576878007
Category : Performing Arts
Languages : en
Pages : 609
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Book Description
President Emerita of the Brooklyn Academy of Music (BAM) Karen Brooks Hopkins pens BAM…and Then It Hit Me, an inspiring memoir of her 36 years at the iconic cultural institution, America's oldest performing arts center. The book has a sharp focus on concepts such as leadership, innovation, urban revitalization (including the transformation of Brooklyn from Manhattan Outpost to the coolest neighborhood on the planet), as highly successful cultural fundraising played critical roles in the colorful evolution of this world-class cultural juggernaut in the performing arts.
Author: Bart Heynen
Publisher: Simon and Schuster
ISBN: 1576879836
Category : Family & Relationships
Languages : en
Pages : 8
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Book Description
Dads is a journey into gay fatherhood in the United States. More than 40 families are portrayed by the Belgian photographer Bart Heynen. A very diverse group of dads who have one thing in common; they are gay and they have children. Ever since 2015, when same-sex marriage became legal in all states, we witness a baby boom in the gay community. From New York City to Utah all these fathers are at the very beginning of a new era for gay men. Dads sheds a light on the daily lives of these families.
Author: Felix Burrichter
Publisher: powerHouse Books
ISBN: 157687656X
Category : Architecture
Languages : en
Pages : 450
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Book Description
The PIN–UP Interviews is a compilation of over 50 of the most fascinating interviews from PIN-UP magazine since its first issue was published in October 2006. Serious, yet accessible, featuring the elegant and modern aesthetic PIN-UP’s readers have come to expect, there is no comparable source available for such a stunning array of contemporary design talent collected in one place. It is indispensable to all lovers of today’s brightest architectural and design ideas. The PIN–UP Interviews is the first book produced by PIN–UP, the award-winning, New York-based, biannual architecture and design magazine. Cheekily dubbing itself the “Magazine for Architectural Entertainment,” PIN–UP features interviews with architects, designers, and artists, and presents their work informally—as a fun assembly of ideas, stories, and conversations, all paired with cutting-edge photography and artwork. Both raw and glossy, this “cult design zine” (The New York Times) is a nimble mix of genres and themes, finding inspiration in the high and the low by casting a refreshingly playful eye on rare architectural gems, amazing interiors, smart design, and that fascinating area where those spheres connect with contemporary art. Included in The PIN-UP Interviews are the architects David Adjaye, Shigeru Ban, Ricardo Bofill, David Chipperfield, Zaha Hadid, Junya Ishigami, Rem Koolhaas, Peter Marino, Richard Meier, and Ettore Sottsass; artists Daniel Arsham, Cyprien Gaillard, Simon Fujiwara, Oscar Tuazon, Francesco Vezzoli, Boris Rebetez, Retna, Robert Wilson, and Andro Wekua; and designers Rafael de Cárdenas, Martino Gamper, Rick Owens, Hedi Slimane, Bethan Laura Wood, and Clémence Seilles.
Author: Jeff Rosenblum
Publisher: powerHouse Books
ISBN: 157687883X
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author: John Maloof
Publisher: powerHouse Books
ISBN: 1576876330
Category : Photography
Languages : en
Pages : 140
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Book Description
Please note that all blank pages in the book were chosen as part of the design by the publisher. A good street photographer must be possessed of many talents: an eye for detail, light, and composition; impeccable timing; a populist or humanitarian outlook; and a tireless ability to constantly shoot, shoot, shoot, shoot and never miss a moment. It is hard enough to find these qualities in trained photographers with the benefit of schooling and mentors and a community of fellow artists and aficionados supporting and rewarding their efforts. It is incredibly rare to find it in someone with no formal training and no network of peers. Yet Vivian Maier is all of these things, a professional nanny, who from the 1950s until the 1990s took over 100,000 photographs worldwide—from France to New York City to Chicago and dozens of other countries—and yet showed the results to no one. The photos are amazing both for the breadth of the work and for the high quality of the humorous, moving, beautiful, and raw images of all facets of city life in America’s post-war golden age. It wasn’t until local historian John Maloof purchased a box of Maier’s negatives from a Chicago auction house and began collecting and championing her marvelous work just a few years ago that any of it saw the light of day. Presented here for the first time in print, Vivian Maier: Street Photographer collects the best of her incredible, unseen body of work.
Author: B. Vincent
Publisher: RWG Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
"Digital Dynamo: Mastering Online Marketing for Ultimate Success" is a comprehensive guide delving into the intricate world of digital marketing strategies. Through a series of meticulously crafted chapters, this book navigates the landscape of online marketing, equipping readers with the tools, insights, and strategies necessary to thrive in the ever-evolving digital sphere. From unraveling the nuances of audience insights and leveraging social media analytics to crafting engaging content and embracing cutting-edge tools, each chapter unfolds a new facet of digital marketing mastery. Readers embark on a transformative journey, learning to create a personalized roadmap tailored to their brand's goals, all while integrating multichannel approaches for maximum impact. This book goes beyond theoretical frameworks, emphasizing actionable steps grounded in real-world applications. It empowers marketers to measure progress, iterate strategies, and celebrate successes while embracing failures as stepping stones towards growth. With a focus on continuous evaluation and a data-driven mindset, "Digital Dynamo" serves as a beacon for those seeking to optimize campaigns, amplify brand engagement, and stay ahead in a competitive digital landscape. "Digital Dynamo" is more than a guide; it's a companion for marketers, entrepreneurs, and anyone seeking to navigate the intricate maze of online marketing successfully. Whether aiming to refine existing strategies or embark on a transformative marketing journey, this book offers a comprehensive blueprint for mastering online marketing and achieving unparalleled success in the digital realm.
Author: Verdict Research
Publisher: Kogan Page Publishers
ISBN: 0749441534
Category : Executives
Languages : en
Pages : 189
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Book Description
The performance of high street retailers since 2000 has been largely responsible for keeping the UK out of deep recession and creating a platform for future growth. Who's Who in Retailing is a flagship publication for the sector, listing over 2500 senior executives.
Author: Dr. Yvonne Baxter Bentley MBA
Publisher: Xlibris Corporation
ISBN: 1524572047
Category : Religion
Languages : en
Pages : 93
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Book Description
This book is about how an apostolic pastor by the name of Billy Thompson and his wife Chief Prophetic Cynthia Thompson imparted to their mentee how to gather, establish, and build systems to support kingdom principles past the four walls of the church. In addition, it gives you a perspective of the proper order of the establishment of kingdom principles. Dr. Yvonne B. Bentley has used her name and the name International Kingdom Connection, Inc. to assist in the healing of nations by consulting families, friends, and churches to gather together to help each otherone neighbor, one family member at a time. This book is dedicated to establish good godly integrity in people who will establish schools, churches, and other programs to cultivate healthy neighborhoods. For more information, go to www.wwicww.com.
Author: James Andrew Miller
Publisher: HarperCollins
ISBN: 0062441396
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
“Magisterial. ... A must read for anyone who wants to work in Hollywood or just know how Hollywood works.” — The Hollywood Reporter A New York Times bestseller, now updated with an afterword and exclusive new material From the #1 bestselling author behind acclaimed oral histories of Saturday Night Live and ESPN comes "the most hotly anticipated book [in decades]" (Variety): James Andrew Miller's irresistible insider chronicle of the modern entertainment industry, told through the epic story of Creative Artists Agency (CAA)—the ultimate power player that has represented the world's biggest stars and shaped the landscape of film, television, comedy, music, and sports. Started in 1975, when five bright and brash upstarts left creaky William Morris to form their own innovative talent agency, CAA would come to revolutionize Hollywood, representing everyone from Tom Cruise, Meryl Streep, Robert De Niro, and Steven Spielberg to Jennifer Lawrence, J.J. Abrams, Will Smith, and Brad Pitt. Over the next decades its tentacles would spread aggressively into sports, advertising, and digital media. Powerhouse is the fascinating, no-holds-barred saga of that ascent. Drawing on unprecedented and exclusive access to the men and women who built and battled with CAA—including co-founders Michael Ovitz and Ron Meyer and rivals like Ari Emanuel of William Morris Endeavor—as well as the stars themselves, Miller spins a unique and unforgettable tale of brilliance, ambition, betrayal, and outrageous success.
