PoweR PR: Ethnic Activists Guide to Strategic Communications PDF Download
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Author: Ray Hanania
Publisher: Lulu.com
ISBN: 1329450116
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their narrative. The mainstream news media is biased, especially against "minority minorities." This book helps you write the message and create the products to help promote the message directly to the target audience. It details the 10 Fundamentals of Strategic Communications. PoweR PR is authored by award winning veteran former Chicago City Hall reporter and columnist Ray Hanania, an American Arab. The book is based on Hanania's nearly 40 years of frontline experience in journalism and strategic communications in overcoming biases in the journalism profession. You can get more information and updates at www.UrbanStrategiesGroup.com
Author: Ray Hanania
Publisher: Lulu.com
ISBN: 1329450116
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their narrative. The mainstream news media is biased, especially against "minority minorities." This book helps you write the message and create the products to help promote the message directly to the target audience. It details the 10 Fundamentals of Strategic Communications. PoweR PR is authored by award winning veteran former Chicago City Hall reporter and columnist Ray Hanania, an American Arab. The book is based on Hanania's nearly 40 years of frontline experience in journalism and strategic communications in overcoming biases in the journalism profession. You can get more information and updates at www.UrbanStrategiesGroup.com
Author: Ana Adi
Publisher: Routledge
ISBN: 1351173588
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.
Author: Aaron Hanania
Publisher: Lulu.com
ISBN: 1387791575
Category : Fiction
Languages : en
Pages : 196
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Book Description
In his new Science Fiction mystery novel, high school junior, blogger and first-time novelist Aaron Hanania takes us into a world in which the norms of human dignity and life are taken to the extreme. A scientist creates a revolutionary experiment, The KingÕs Pawn, in which the participants are unaware of the roles that they play in what is expected to be a literally perfect world. The scientist soon discovers her Òmethodically controlled societyÓ creates unforeseen tensions and ominous uncertainty for the unknowing participants, but brings the scientist unimaginable profits, fame and power. But what the scientist doesnÕt expect is that the power of human curiosity can overcome any barrier, experimental boundaries or expectations. Two children in The KingÕs Pawn play a critical role after discovering that they have unrestricted control over the experimentÕs outcome. The future of this unusual experiment rests in their hands, creating thrilling and unexpected consequences.
Author: Jacquie L′Etang
Publisher: SAGE
ISBN: 0857020331
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Author: Aidan Ricketts
Publisher: Zed Books Ltd.
ISBN: 1780324138
Category : Political Science
Languages : en
Pages : 302
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Book Description
A priceless resource for everyone ready to make a difference, environmental activist Aidan Ricketts offers a step-by-step handbook for citizens eager to start or get involved in grass-roots movements and beyond. Providing all essential practical tools, methods and strategies needed for a successful campaign and extensively discussing legal and ethical issues, this book empowers its readers to effectively promote their cause. Lots of ready-to-use documents and comprehensive information on digital activism and group strategy make this book an essential companion for any campaign. Including case studies from the US, UK, Canada and Australia, this is the ultimate guidebook to participatory democracy.
Author: Rachele Kanigel
Publisher: John Wiley & Sons
ISBN: 1119055245
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1006
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Book Description
Author: Vinita Agarwal
Publisher: Taylor & Francis
ISBN: 1003801773
Category : Medical
Languages : en
Pages : 426
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Book Description
This textbook combines whole person and social justice perspectives to educate students on the role of communication in promoting inclusive and person-centered healthcare practices. This book explores health inequities experienced by disadvantaged and marginalized populations and outlines the actions students can take to address these challenges. The book demonstrates how physical, mental, and emotional health is connected to equitable understandings of individual, community, and environmental health. It considers how social, interpersonal, and systemic factors such as personal relationships, language, literacy, religion, technology, and the environment affect health equity. To present strategies and invite action to support the goals of the whole person, social justice activist approach, the book provides contemporary examples, interviews with communication scholars, and case studies that examine local communities and the everyday contexts of health meaning making. This textbook serves as a core or supplemental text for graduate and upper-level undergraduate courses in health communication. Online resources include PowerPoint slides and an instructor manual containing sample syllabi, assignments, and test questions. They are available online at www.routledge.com/9781032081038.
Author: Pat Brereton
Publisher: Routledge
ISBN: 1000564851
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
This book draws on a broad spectrum of environmental communications and related cross-disciplinary literature to help students and scholars grasp the interconnecting key concepts within this ever-expanding field of study. Aligning climate change and environmental learning through media and communications, particularly taking into account the post-COVID challenge of sustainability, remains one of the most important concerns within environmental communications. Addressing this challenge, Essential Concepts for Environmental Communication synthesises summary writings from a broad range of environmental theorists, while teasing out provocative concepts and key ideas that frame this evolving, multi-disciplinary field. Each entry maps out an important concept or environmental idea and illustrates how it relates more broadly across the growing field of environmental communication debates. Included in this volume is a full section dedicated to exploring what environmental communication might look like in a post-COVID setting: • Offers cutting-edge analysis of the current state of environmental communications. • Presents an up-to-date exploration of environmental and sustainable development models at a local and global level. • Provides an in-depth exploration of key concepts across the ever-expanding environmental communications field. • Examines the interaction between environmental and media communications at all levels. • Provides a critical review of contemporary environmental communications literature and scholarship. With key bibliographical references and further reading included alongside the entries, this innovative and accessible volume will be of great interest to students, scholars and practitioners alike.
Author: Charles Marsh
Publisher: Routledge
ISBN: 1317343875
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
