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Author: Manuel Castells
Publisher: Oxford University Press
ISBN: 0199681937
Category : Business & Economics
Languages : en
Pages : 623
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Book Description
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
Author: Manuel Castells
Publisher: Oxford University Press
ISBN: 0199681937
Category : Business & Economics
Languages : en
Pages : 623
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Book Description
Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events - the misinformation of the American public on the Iraq War,the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networks.
Author: Alejandra Dubcovsky
Publisher: Harvard University Press
ISBN: 0674660188
Category : History
Languages : en
Pages : 298
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Book Description
Alejandra Dubcovsky maps channels of information exchange in the American South, exploring how colonists came into possession of knowledge in a region that lacked a regular mail system or a printing press until the 1730s. She describes ingenious oral networks, and she uncovers important lessons about the nexus of information and power.
Author: Helio Fred Garcia
Publisher: Pearson Education
ISBN: 013288884X
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. This book builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication. The author reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. He also teaches how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. He shows how to take the initiative and control the agenda, respond to events with speed and focus, use the power of maneuver, prepare and plan, and put it all together, in order to become a "habitually strategic" communicator.
Author: Thomas D. Clark
Publisher: CommuniSkills
ISBN: 0538822996
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This book is written for courses in business writing and speaking and managerial communication. It provides a systematic presentation of how to prepare logical and persuasive written and oral messages. This system is organized under the acronym POWER, which stands for planning, organizing, writing, editing and revising.
Author: James Curran
Publisher: Routledge
ISBN: 1134900376
Category : Social Science
Languages : en
Pages : 321
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Book Description
Media and Power addresses three key questions about the relationship between media and society. *How much power do the media have? *Who really controls the media? *What is the relationship between media and power in society? In this major new book, James Curran reviews the different answers which have been given, before advancing original interpretations in a series of ground-breaking essays. This book also provides a guided tour of the major debates in media studies. What part did the media play in the making of modern society? How did 'new media' change society in the past? Will radical media research recover from its mid-life crisis? Is public service television the dying product of the nation in an age of globalization? Media and Power provides both a clear introduction to media research and an innovative analysis of media power.
Author:
Publisher: American Radio Relay League
ISBN: 0872591042
Category : Technology & Engineering
Languages : en
Pages : 338
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Book Description
Author: Henry H. Calero
Publisher: Silver Lake Publishing
ISBN: 1563437880
Category : Body language
Languages : en
Pages : 315
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Book Description
Anyone who can successfully read people can communicate and hold power.
Author: Christopher R. Agnew
Publisher: Cambridge University Press
ISBN: 1107192617
Category : Psychology
Languages : en
Pages : 295
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Book Description
An outline of how power, an inherent feature of social interactions, operates and affects close relationships.
Author: Mark D. Alleyne
Publisher: Springer
ISBN: 1349241857
Category : Political Science
Languages : en
Pages : 193
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Book Description
Over seven chapters the book shows how international communication has been shaped by the structure of international political power and how these means of global communication have in turn been strategic tools for the exercise of international political power. There are separate chapters on global news flows, the international trade in cultural products (films, books, advertising, recorded music, periodicals and books), and government propaganda activities. The politics of the International Telecommunication Union (ITU), the Universal Postal Union (UPU) and the World Intellectual Property Organisation (WIPO) are analysed.
Author: Mark Weiner
Publisher: John Wiley & Sons
ISBN: 0787985996
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
