Potential of popular US Professional Sports Leagues/Franchises Expanding to the European Sports Market PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Potential of popular US Professional Sports Leagues/Franchises Expanding to the European Sports Market PDF full book. Access full book title Potential of popular US Professional Sports Leagues/Franchises Expanding to the European Sports Market by Manuel Jakab. Download full books in PDF and EPUB format.
Author: Manuel Jakab
Publisher: GRIN Verlag
ISBN: 3346512517
Category : Sports & Recreation
Languages : en
Pages : 188
Get Book Here
Book Description
Bachelor Thesis from the year 2015 in the subject Health - Sport - Sport Economics, Sport Management, grade: 1,3, University of Bayreuth (Rechts- und Wirtschaftswissenschaftliche Fakultät), language: English, abstract: This paper discusses the potential of popular US professional sports leagues expanding to the European and especially the German sports market with regard to the NBA, NFL, NHL and MLS. The unique characteristics of sports consumption and differences between US and European sports cultures and economics are taken into consideration. Furthermore, earlier expansions by these leagues are explored. Due to the lack of sufficient scientific literature, two web-surveys were carried out in the United States and in Germany in order to collect primary data. Additionally, an expert interview was conducted. Based on these data this paper presents recommendations on the following questions: Which league should expand to Europe? Which expansion strategies should be used? What are possible limitations and difficulties? Which areas need further research?
Author: Manuel Jakab
Publisher: GRIN Verlag
ISBN: 3346512517
Category : Sports & Recreation
Languages : en
Pages : 188
Get Book Here
Book Description
Bachelor Thesis from the year 2015 in the subject Health - Sport - Sport Economics, Sport Management, grade: 1,3, University of Bayreuth (Rechts- und Wirtschaftswissenschaftliche Fakultät), language: English, abstract: This paper discusses the potential of popular US professional sports leagues expanding to the European and especially the German sports market with regard to the NBA, NFL, NHL and MLS. The unique characteristics of sports consumption and differences between US and European sports cultures and economics are taken into consideration. Furthermore, earlier expansions by these leagues are explored. Due to the lack of sufficient scientific literature, two web-surveys were carried out in the United States and in Germany in order to collect primary data. Additionally, an expert interview was conducted. Based on these data this paper presents recommendations on the following questions: Which league should expand to Europe? Which expansion strategies should be used? What are possible limitations and difficulties? Which areas need further research?
Author: Scott Rosner
Publisher: Jones & Bartlett Publishers
ISBN: 0763780782
Category : Business & Economics
Languages : en
Pages : 792
Get Book Here
Book Description
The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Author: Larry DeGaris
Publisher: Routledge
ISBN: 1136223460
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Author: Mark Conrad
Publisher: Routledge
ISBN: 1317430522
Category : Language Arts & Disciplines
Languages : en
Pages : 412
Get Book Here
Book Description
The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.
Author: David Hassan
Publisher: Routledge
ISBN: 1317996364
Category : Business & Economics
Languages : en
Pages : 178
Get Book Here
Book Description
The commercialization of sport since the 1990s has had a number of consequences. The market forces that have defined commercialization, notably pay-per-view television, whilst initially welcomed as important new sources of revenue, have also had the unanticipated consequences of de-stabilizing many sporting competitions and institutions, undermining the financial future of clubs in their traditional role as key social and cultural institutions. This has been manifested in the paradox of chronic financial loss-making amongst professional sports’ clubs in an era of exponential revenue growth, a trend exemplified by the experience of Italy’s Series A and the English Premier League – both cases examined in detail in this book. But, at the same time, some traditional sporting organizations have sought with some success, to chart a middle way, retaining traditional sporting movement objectives whilst also embracing a form of commercialism. The Gaelic Athletic Association in Ireland, the supporter-owned FC Barcelona football club, and New Zealand rugby union, offer illustrative examples of such strategies examined in detail. This book explores the background to this clash of commercial and traditional sporting objectives, and debates the consequences for wider sports governance. This book was published as a special issue of Soccer and Society.
Author: Paul Downward
Publisher: SAGE
ISBN: 1526444518
Category : Business & Economics
Languages : en
Pages : 1027
Get Book Here
Book Description
Sports economics is a well-established and dynamic area of study; a key component in the fields of sport management, sport science and sport studies, as well as in other areas of economics, finance and management. Covering amateur to professional sports, individual events and organised tournaments, this Handbook provides an authoritative contribution to the understanding of sport in the economy. The editors of The SAGE Handbook of Sports Economics have brought together a global team of respected scholars to create this benchmark collection of insights into sports economics. Each chapter includes a study of a specific context in which issues arise in sports economics, a critical presentation of its main theoretical contributions, an overview of current research findings, and an outline of enquiry for future research. PART I: The Nature and Value of the Sports System and Economy PART II: Amateur Sports Participation, Supply and Impact PART III: Professional Team Sports PART IV: Professional Sports Leagues PART V: Sports Events and their Impacts PART VI: Individual Sports PART VII: Future Research
Author: T. Evens
Publisher: Springer
ISBN: 1137360348
Category : Social Science
Languages : en
Pages : 232
Get Book Here
Book Description
Sport on television is big business, but it is about more than just commerce. Using a range of national case studies from Europe and beyond, this book analyses the political, economic, social and regulatory issues raised in relation to the buying and selling of television sports rights.
Author: Howard Nixon II
Publisher: Routledge
ISBN: 131738377X
Category : Social Science
Languages : en
Pages : 463
Get Book Here
Book Description
This book shows how the dynamic interplay of a powerful "golden triangle" of sports, media, and business interests with social, cultural, economic, and political forces shapes sport in a changing world. This edition is a condensed and updated version of the first edition, with an emphasis on current social issues in sport. It also has more global content. The golden triangle concept is more developed and applied more extensively. Other key themes of the first edition—power, status, and inequality—are also more developed. New "Stop and Think Questions" have been added to challenge students to think about the meaning of what they have read. The book is now divided into five sections. The new sections highlight sociology and the sociology of sport; inequality and diversity; globalization and social deviance; major social contexts of sport, including the high school, college, and professional levels; and power, political economy, and global sports.
Author: Paul M. Pedersen
Publisher: Human Kinetics
ISBN: 1718202997
Category : Physical education and training
Languages : en
Pages : 537
Get Book Here
Book Description
"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
Author: Gerald R. Gems
Publisher: Human Kinetics
ISBN: 1718203039
Category : HISTORY
Languages : en
Pages : 418
Get Book Here
Book Description
Sports in American History: From Colonization to Globalization, Third Edition, journeys from the early American past to the present to help students grasp the compelling evolution of American sporting practices
