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Author: Tim Williams
Publisher:
ISBN: 9781119199939
Category : Branding (Marketing)
Languages : en
Pages : 188
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Book Description
"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
Author: Tim Williams
Publisher:
ISBN: 9781119199939
Category : Branding (Marketing)
Languages : en
Pages : 188
Get Book Here
Book Description
"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--
Author: Jacqueline Whitmore
Publisher: St. Martin's Press
ISBN: 1429989769
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Secrets to mastering the details that will get you ahead at work, from international etiquette expert and author of BUSINESS CLASS, Jacqueline Whitmore. In the past, the business world favored the aggressive "Type A" personality. But in these unsettled times, being courteous and thoughtful has proven to be a more effective way to win clients and customers and influence others. The competitive advantage depends on your ability to use your emotional intelligence and social graces to take your career to the next level. In POISED FOR SUCCESS, Jacqueline Whitmore states that good business etiquette is important, but she also knows that there is more to becoming invaluable at work than simply mastering good behavior. In order to be poised for success, you must cultivate what Jacqueline calls the four "P" qualities: Presence, Polish, Professionalism, and Passion. These include how to: -Package yourself for success by refining your personal brand -Nurture professional relationships with flair -Master the five ways to make yourself more memorable -Learn the seven unwritten rules of workplace etiquette Whitmore, using her 15 years of experience as a protocol and etiquette expert, will arm you with the skills to become more self-aware, more confident and comfortable in your own skin, and better able to communicate with others in a credible, authentic manner.
Author: Troy Korsgaden
Publisher: eBookIt.com
ISBN: 1456608169
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
New York Times Bestseller! Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year? Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast! - How to get appointments with 10 clients every day - How to find qualified clients and get them to come to you - How to get clients in and out of your office in 30 minutes-or less! You'll also discover how to ramp up for success with something you already have, but probably overlook, why some clients don't make sense for your agency, and what you need for an effective sales pitch. Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!
Author: Ryan Gottfredson
Publisher:
ISBN: 9781642796919
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Author: Les McKeown
Publisher: Greenleaf Book Group
ISBN: 1608320316
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Presents advice on ways to inspire confidence in management and achieve lasting success in an organization.
Author: Robert H. Frank
Publisher: Princeton University Press
ISBN: 0691178305
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
From New York Times bestselling author and economics columnist Robert Frank, a compelling book that explains why the rich underestimate the importance of luck in their success, why that hurts everyone, and what we can do about it How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success—and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones—and enormous income differences—over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways. But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year—more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you'll be surprised to discover that the solution requires only a few, noncontroversial steps. Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.
Author: Chris J. Witting
Publisher: Career Press
ISBN: 9781564143815
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Nationally syndicated, award-winning broadcaster and entrepreneur Christian Witting has researched hundreds of highly successful people, such as Bill Gates and Lillian Vernon, and offers a simple program to help readers target their goals and achieve them.
Author: Lizandra Vega
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814414545
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Does your image project success...or failure? When you’re on a job interview, this may be the most important question you face.
Author: Jack Reigle
Publisher: John Wiley & Sons
ISBN: 0470918713
Category : Architecture
Languages : en
Pages : 225
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Book Description
An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type
Author: Al Ries
Publisher: McGraw Hill Professional
ISBN: 0071705872
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
