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Author: Jack Reigle
Publisher: John Wiley & Sons
ISBN: 0470918713
Category : Architecture
Languages : en
Pages : 225
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Book Description
An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type
Author: Jack Reigle
Publisher: John Wiley & Sons
ISBN: 0470918713
Category : Architecture
Languages : en
Pages : 225
Get Book Here
Book Description
An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type
Author: OECD
Publisher: OECD Publishing
ISBN: 9264241043
Category :
Languages : en
Pages : 290
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Book Description
Addressing base erosion and profit shifting (BEPS) is a key priority of governments. In 2013, OECD and G20 countries, working together on an equal footing, adopted a 15-point Action Plan to address BEPS. This publication is the final report for Action 1.
Author: Great Britain. India Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 816
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Book Description
Author: Alan Tjeltveit
Publisher: Routledge
ISBN: 1134730551
Category : Psychology
Languages : en
Pages : 341
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Book Description
Ethics and Values in Psychotherapy is an examination of the role of the therapist as ethicist and the ways in which the ethical convictions of both therapist and client contribute to the practical process of psychotherapy. As Psychotherapy strives to establish itself as a 'Profession', practitioners are increasinly focusing on the issue of ethics as they attempt to agree on guidelines and standards for professional practice. Alan Tjeltveit argues that any discussion of professional and ethical practice in psychotherapy is inadequate if carried out in ignorance of or in isolation from traditional ethical theories. He applies this approach to issues such as: * the role of therapy in society * the goals and outcomes of psychotherapy * techniques and practices * the existence and operation of values * the intellectual and social context in which therapy takes place. In the second part of the book, he uses clinical examples and case studies to relate this theoretical discussion to clinical practice. Ethics and Values in Psychotherapy will be welcomed by the growing number of experienced Psychotherapists and post-graduate students who are interested in the increasingly contentious issue of professional ethics.
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1304
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 952
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Book Description
Author: Rosanne DiZazzo-Miller
Publisher: Jones & Bartlett Learning
ISBN: 1284072355
Category : Education
Languages : en
Pages : 729
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Book Description
Preparing for the Occupational Therapy Assistant Board Exam: 45 Days and Counting provides a comprehensive overview for occupational therapy assistant students preparing to take the Certified Occupational Therapy Assistant (COTA) exam. Each new print copy includes Navigate 2 Preferred Access that unlocks a complete eBook, Study Center, Homework and Assessment Center, Navigate 2 TestPrep with over 500 practice questions.
Author: Duncan Brack
Publisher: Biteback Publishing
ISBN: 1849549710
Category : Political Science
Languages : en
Pages : 367
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Book Description
As the governing party of peace and reform, and then as the third party striving to keep the flame of freedom alive, the Liberal Party, the SDP and the Liberal Democrats have played an undoubtedly crucial role in the shaping of contemporary British society. And yet, the leaders who have stood at its helm - from Earl Grey to Nick Clegg, via William Gladstone, David Lloyd George and Paddy Ashdown - have steered the Liberal vessel with enormously varying degrees of success. With the widening of the franchise, revolutionary changes to social values and the growing ubiquity of the media, the requirements, techniques and goals of Liberal leadership since the party's origins in the struggle for the Great Reform Act have been forced to evolve almost beyond recognition - and not all its leaders have managed to keep up. This comprehensive and enlightening book considers the attributes and achievements of each leader in the context of their respective time and political landscape, offering a compelling analytical framework by which they may be judged, detailed personal biographies from some of the leading academics and experts on Liberal history, and exclusive interviews with former leaders themselves. An indispensable contribution to the study of party leadership, British Liberal Leaders is the essential guide to understanding British political history and governance through the prism of those who created it.
Author: American Management Association
Publisher:
ISBN:
Category : Management
Languages : en
Pages : 274
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Book Description
Author: Great Britain. Parliament. House of Commons
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 1206
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Book Description
Contains the 4th session of the 28th Parliament through the session of the Parliament.
