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Author: Selina Oppenheim
Publisher:
ISBN:
Category : Art portfolios
Languages : en
Pages : 148
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Book Description
It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. • Filled with scores of high-quality images taken for real-life clients • Presents important information about a timely, practical subject • A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio
Author: Selina Oppenheim
Publisher:
ISBN:
Category : Art portfolios
Languages : en
Pages : 148
Get Book
Book Description
It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Today’s ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. InPortfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how today’s commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success. • Filled with scores of high-quality images taken for real-life clients • Presents important information about a timely, practical subject • A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio
Author: Sara Eisenman
Publisher: Rockport Publishers
ISBN: 1616735929
Category : Design
Languages : en
Pages : 192
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Book Description
Presenting one's portfolio is where every designer begins his or her career. Therefore, crafting a portfolio, whether online or for presentation in person, is an essential skill for survival. Because a portfolio can make or break a career, it is vital that designers go out armed with all the right moves and materials. This book talks both to the professionals who have both designed their own portfolios and those on the other side of the table who have looked at scores of portfolios, to uncover the tips and tricks that have won jobs, as well as the must-avoid moves that have lost opportunities. This book is not only a handbook for dos and don'ts; it also provides plenty of inspiration from a wide collection of portfolios, both virtual and real-life. This book asks leaders in the field about the real-world realities of presenting one's work for consideration and answers the question, "What sells and what doesn't."
Author: Kathleen Ziegler
Publisher: Collins Design
ISBN:
Category : Computers
Languages : en
Pages : 168
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Book Description
Nick Greco and Kathleen Ziegler team up to reveal the secrets behind the success of creating a dynamic and impressive online portfolio. What they provide are the essentials--exactly what designers need to succeed. Each chapter covers a single aspect of creating a successful online portfolio, including the entrance, thumbnails, portfolios, motion graphics, resumes and Web site layouts. Portfolios Online also highlights the best features from a selection of cyberportfolio Web sites. All of these features were selected for their promotional excellence and are sure to jumpstart readers' online marketing skills, inspiring them to showcase their own portfolios on the Web. Kathleen Ziegler and Nick Greco are the principals of Dimensional Illustrators, Inc. which they founded to promote three-dimensional illustration in advertising and publishing. They work in Southampton, Pennsylvania and give lectures throughout the United States. They have also co-authored several book including More Paper Sculpture, Digital Focus and The Designer's Guide to Webtype.
Author: Diane Bender
Publisher: Bloomsbury Publishing USA
ISBN: 1501317245
Category : Architecture
Languages : en
Pages : 281
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Book Description
Today's students of architecture, interior design, and landscape design need to master the art of marketing themselves via multiple print and digital formats. This third edition of Design Portfolios reflects contemporary portfolio practices and enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Readers will learn how to create not just a collection of design work but a unique marketing tool for a successful design career.
Author: Franz Zeier
Publisher: McGraw Hill Professional
ISBN: 9780830634835
Category : Art
Languages : en
Pages : 316
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Book Description
In this introduction to the techniques of bookbinding, Franz Zeier guides readers step-by-step through projects for making a variety of boxes, portfolios, book covers, photograph albums, mats, and sewn and adhesive
Author: Anne T. McKenna
Publisher: Rockport Publishers
ISBN:
Category : Animation
Languages : en
Pages : 168
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Book Description
26 design portfolios unzipped unlocks the secrets of creating a memorable digital portfolio through an in-depth look at 26 different designers who have bridgd the gap from print to pixel in presenting their best work.
Author: Maura Keller
Publisher: Rockport Publishers
ISBN: 1616738766
Category : Design
Languages : en
Pages : 192
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Book Description
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
Author: Debbie Rose Myers
Publisher: John Wiley & Sons
ISBN: 1118174305
Category : Design
Languages : en
Pages : 273
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Book Description
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
Author: Daniel O. Klier
Publisher: Springer Science & Business Media
ISBN: 379082173X
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
There has been a long tradition of research on the relation between diversification and performance of public corporations in the strategy and finance fields. As for private equity portfolios, research on this matter is rather scarce. From a theoretical as well as from a practical perspective, however, it is interesting to know more about the relation between private equity portfolio diversification and performance, how private equity firms manage their portfolios, and what public companies can learn from private equity firms. These are the research questions which are addressed in Daniel Klier’s research. In order to answer these questions, the author uses a two-tier research design. As a first step, he compares the diversification-performance link of public corporations and private equity firms. With respect to the private equity sample and the ope- tionalization of the relevant variables, the study is highly innovative in terms of generating the PE sample from databases like Preqin and Dealogic, constructing a diversification measure from transaction data, and developing comparable perfo- ance measures for private equity firms as well as traditional multi-business firms. As the second step, which is exploratory in nature, the author explores m- agement models of PE firms. The sample of 20 US and Europe-based private equity firms is unique and of high quality, because the author succeeded in getting in-depth interviews with top decision makers of PE firms. The exploratory study extracts three clusters of management models that PE firms are using, and their relation to performance.
Author: Ian Clazie
Publisher: HOW Books
ISBN: 9781440310232
Category : Design
Languages : en
Pages : 0
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Book Description
Creating Your Digital Portfolio This comprehensive manual gives you all the knowledge and skills you need to build and present a digital portfolio that packs a punch. Creating Your Digital Portfolio covers everything from web hosting and uploading content, to personalizing and presenting your work to clinch that job. Exemplary portfolios, both well-constructed and unique, reveal the how, what, and why of putting together an effective digital portfolio, and leading art directors, graphic designers, and illustrators give their professional advice on making a good impression and avoiding common pitfalls. If you are making the leap to presenting your work digitally or online, or simply wanting to improve your online presence, Creating Your Digital Portfolio will prove indispensable.
