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Author: Katie Ledger
Publisher: Bloomsbury Publishing
ISBN: 1408116316
Category : Self-Help
Languages : en
Pages : 273
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Book Description
Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In Twenty-six ways of looking at a blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a piece of generic business writing - the 'base text' - and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations.
Author: Katie Ledger
Publisher: Bloomsbury Publishing
ISBN: 1408116316
Category : Self-Help
Languages : en
Pages : 273
Get Book Here
Book Description
Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In Twenty-six ways of looking at a blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a piece of generic business writing - the 'base text' - and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations.
Author: Carol A. Poore
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Business and career strategist Poore brings a groundbreaking approach to rewriting the rules of work. She helps readers take personal responsibility for building career wealth by developing a diversified "investment portfolio" of career assets that become more valuable over time.
Author: Gerald Klickstein
Publisher: Oxford University Press, USA
ISBN: 0199711291
Category : Music
Languages : en
Pages : 357
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Book Description
In The Musician's Way, veteran performer and educator Gerald Klickstein combines the latest research with his 30 years of professional experience to provide aspiring musicians with a roadmap to artistic excellence. Part I, Artful Practice, describes strategies to interpret and memorize compositions, fuel motivation, collaborate, and more. Part II, Fearless Performance, lifts the lid on the hidden causes of nervousness and shows how musicians can become confident performers. Part III, Lifelong Creativity, surveys tactics to prevent music-related injuries and equips musicians to tap their own innate creativity. Written in a conversational style, The Musician's Way presents an inclusive system for all instrumentalists and vocalists to advance their musical abilities and succeed as performing artists.
Author: Michele Wucker
Publisher: Simon and Schuster
ISBN: 1643136798
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
The #1 international bestselling author of The Gray Rhino offers a bold new framework for understanding and re-shaping our relationship with risk and uncertainty to live more productive and successful lives. What drives a sixty-four-year-old woman to hurl herself over Niagara Falls in a barrel? Why do we often create bigger risks than the risks we try to avoid? Why are corporate boards newly worried about risky personal behavior by CEOs? Why are some nations quicker than others to recognize and manage risks like pandemics, technological change, and climate crisis? The answers define each person, organization, and society as distinctively as a fingerprint. Understanding the often-surprising origins of these risk fingerprints can open your eyes, inspire new habits, catalyze innovation and creativity, improve teamwork, and provide a beacon in a world that seems suddenly more uncertain than ever. How you see risk and what you do about it depend on your personality and experiences. How you make these cost-benefit calculations depend on your culture, your values, the people in the room, and even unexpected things like what you’ve eaten recently, the temperature, the music playing, or the fragrance in the air. Being alert to these often-unconscious influences will help you to seize opportunity and avoid danger. You Are What You Risk is a clarion call for an entirely new conversation about our relationship with risk and uncertainty. In this ground-breaking, accessible and eminently timely book, Michele Wucker examines why it’s so important to understand your risk fingerprint and how to make your risk relationship work better in business, life, and the world. Drawing on compelling risk stories around the world and weaving in economics, anthropology, sociology, and psychology research, Wucker bridges the divide between professional and lay risk conversations. She challenges stereotypes about risk attitudes, re-frames how gender and risk are related, and shines new light on generational differences. She shows how the new science of “risk personality” is re-shaping business and finance, how healthy risk ecosystems support economies and societies, and why embracing risk empathy can resolve conflicts. Wucker shares insights, practical tools, and proven strategies that will help you to understand what makes you who you are –and, in turn, to make better choices, both big and small.
Author: Cory Lebson
Publisher: CRC Press
ISBN: 1000484068
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
This second edition of The UX Careers Handbook offers you all the great advice of the first edition—freshly updated—plus a new chapter on critical soft skills, much more on becoming a UX leader, and a 17th user experience (UX) career pathway. The UX Careers Handbook, Second Edition, offers you an insider's advice on learning, personal branding, networking skills, building your resume and portfolio, and actually landing that UX job you want, as well as an in-depth look at what it takes to get into and succeed in a UX career. Whether your interests include design, information architecture, strategy, research, UX writing, or any of the other core UX skillsets, you'll find a wealth of resources in this book. The book also includes: Insights and personal stories from a range of industry-leading UX professionals to show you how they broke into the industry and evolved their own careers over time Activities and worksheets to help you make good decisions and build your career Along with the book, you can explore its companion website with more resources and information to help you stay on top of this fast-changing field. Not only for job seekers, The UX Careers Handbook, Second Edition, is a must-have for Employers and recruiters who want to better understand how to hire and keep UX staff Undergraduate and graduate students thinking about their future careers Professionals in other careers who are thinking about starting to do UX work Cory Lebson has been a UX consultant and user researcher for over two decades. He is Principal and Owner of a small UX research consultancy, a builder of UX community, and a past president of the User Experience Professionals Association (UXPA). Not only a practitioner of UX, Cory teaches and mentors to help professionals grow their UX skills and conducts regular talks and workshops on topics related to both UX skills and career development.
Author: Kerry Boyle
Publisher: Routledge
ISBN: 1000192814
Category : Education
Languages : en
Pages : 137
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Book Description
Instrumental teaching in the UK is characterised by a lack of regulation and curriculum, whereby individuals can teach with no training or qualification. Kerry Boyle explores the way in which individuals who begin teaching can negotiate successful careers in music without formal training. Existing studies suggest that individuals in this context have complex understandings of professional identity, preferring to identify as musicians or performers rather than teachers, even when most of their income is derived from teaching. Boyle explores the complex working lives of instrumental teachers in the UK, including routes into instrumental teaching and the specific meanings associated with the role and identity of the professional musician for individuals involved in portfolio careers in music. Through an examination of the lived experience of instrumental teachers, this study highlights the need to revise existing notions of the professional musician to acknowledge contemporary careers in music. The resulting insights can be used to inform and enhance existing approaches to careers in music and contribute to career preparation in undergraduate music students.
Author: Caroline M. Crawford
Publisher:
ISBN: 9781799869573
Category : Social learning
Languages : en
Pages :
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Book Description
"This book provides relevant theoretical frameworks and the latest empirical research findings in an e-learning environment by focusing upon supporting and enhancing remote and distance learning (elearning) instructional experiences, written for professionals who want to improve their understanding of the strategic role of social learning within elearning environments, enhancing levels of engagement as well as transformative learning and talent attainment environments"--
Author: April Rinne
Publisher: Berrett-Koehler Publishers
ISBN: 1523093617
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Discover eight powerful mindset shifts that enable leaders and seekers of all ages to thrive in a time of unprecedented change and uncertainty. Being adaptable and flexible have always been hallmarks of effective leadership and a fulfilling life. But in a world of so much—and faster-paced—change, and an ever-faster pace of change, flexibility and resilience can be stretched to their breaking points. The quest becomes how to find calm and lasting meaning in the midst of enduring chaos. A world in flux calls for a new mindset, one that treats constant change and uncertainty as a feature, not a bug. Flux helps readers open this mindset—a flux mindset—and develop eight “flux superpowers” that flip conventional ideas about leadership, success, and well-being on their heads. They empower people to see change in new ways, craft new responses, and ultimately reshape their relationship to change from the inside out. April Rinne defines these eight flux superpowers: • Run slower. • See what's invisible. • Get lost. • Start with trust. • Know your “enough.” • Create your portfolio career. • Be all the more human (and serve other humans). • Let go of the future. Whether readers are sizing up their career, reassessing their values, designing a product, building an organization, trying to inspire their colleagues, or simply showing up more fully in the world, enjoying a flux mindset and activating their flux superpowers will keep readers grounded even when the ground is too often shifting beneath them.
Author: David D. Corbett
Publisher: John Wiley & Sons
ISBN: 1118047109
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Praise for Portfolio Life "Dave Corbett's book turns two simple ideas into a program for life-enrichment, that you can create a life expressly for yourself and that the so-called retirement years are the best time to do it. Drawing on a lifetime of work with people who were rethinking what they wanted and their direction, he shows how to do both those things. Be warned: If you read the book, you're going to be changed. But I think you'll like how you turn out." --Bill Bridges, author, Transitions and Job Shift "Dave's book reveals a powerful and profound formula for crafting a genuinely rich life. If you agree that retirement is passé, and you are a lifelong learner and have a desire to make your life count in a deeply fulfilling way, you will love this book." --Fred Harburg, former chief learning officer and president, Motorola University "Healthy, fit, financially secure, and happy for another 40 years? Is there really that kind of gold over 'them thar' hills? Yes, and Portfolio Life is the guide, leading boomers to a life path never before traveled by so many. Don't pass 50 without it." --Natalie Jacobson, news anchor, WCVB-TV Boston "This is the work of a wise, thoughtful author with decades of experience helping people be more successful in the next chapter of their lives. It will help you embrace change and explore the possibilities that come with an additional 20 to 30 productive years to be designed and lived on your own terms." --Anne Szostak, chairman, The Boys & Girls Clubs of America "This timely book should be read by anyone of any age who wants his or her life to have meaning and purpose beyond the accumulation of money and things." --Millard Fuller, founder, Habitat for Humanity and the Fuller Center for Housing
Author: Antoine Tirard
Publisher: Lulu.com
ISBN: 1387167154
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Professionals face many critical crossroads in their careers, sometimes unpredictable, sometimes more expected, but for which they were often not truly prepared. This book discusses many such career transitions - from leaving a corporation to joining a non-profit, evolving from athlete to executive, or returning to a former employer. Using the stories of 50 leaders from all over the world, the authors describe what provokes the change, the challenges it creates, how the individual is surviving the transition, and what effective leaders do to navigate and grow from it. Disrupt Your Career offers a simple, easy-to-use framework to help make the most of any uncharted transition. Drawing on examples of a wide range of companies, it also provides recommendations to help organizations better acquire, develop and retain talent.
