Author: 50MINUTES.COM.
Publisher:
ISBN:
Category :
Languages : en
Pages : 23

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Book Description

Author: Max Mckeown
Publisher: Pearson UK
ISBN: 0273757113
Category : Business & Economics
Languages : en
Pages : 218

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Book Description
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Author: Michael E. Porter
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548981518
Category :
Languages : en
Pages : 28

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Book Description
Porter's five forces analysis is a framework for analyzing the level of competition within an industry and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition," in which available profits for all firms are driven to normal profit. This analysis is associated with its principal innovator Michael E. Porter of Harvard University. This updated and expanded second edition of Book provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for all those interested in the subject . We hope you find this book useful in shaping your future career & Business.

Author: Joan Magretta
Publisher: Harvard Business Press
ISBN: 1422160599
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
A guide to Michael Porters thinking on competition and strategy, classic and current.

Author: Gerben Van den Berg
Publisher: FT Press
ISBN: 1292016302
Category : Business & Economics
Languages : en
Pages : 345

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Book Description
This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand. Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format. Whether you want to remind yourself about models you’ve already come across, or want to find new ones, you’ll find yourself referring back to it again and again. It's the essential guide to all the management models you’ll ever need to know about. Includes the classic and essential management models from the previous editions. Thoroughly updated to include cutting edge new models. Two-colour illustrations and case studies throughout. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author: Reshan Perera
Publisher:
ISBN:
Category :
Languages : en
Pages : 32

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Book Description
Porter's five force model is an analytical tool that analyzes five competitive forces that helps marketers and business managers look at the 'balance of the power' in a market that is in-between various organizations on a global level and also help in determining an industry's weaknesses and strengths.

Author: 50minutes,
Publisher: 50 Minutes
ISBN: 2806268389
Category : Business & Economics
Languages : en
Pages : 33

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Book Description
Understand competitive forces and stay ahead of the competition This book is a practical and accessible guide to understanding and implementing Porter’s five forces, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the five forces that affect profitability and analyze each force in depth in relation to your company • Analyze the intensity of the competition within an industry and how this affects your business • Increase or maintain your competitive advantage according to the analysis ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Author: Atanu Adhikari
Publisher: Springer
ISBN: 9811065055
Category : Business & Economics
Languages : en
Pages : 361

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Book Description
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.

Author: Daniel Roy
Publisher: GRIN Verlag
ISBN: 3640902580
Category : Business & Economics
Languages : en
Pages : 61

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Book Description
Research Paper (undergraduate) from the year 2009 in the subject Business economics - Business Management, Corporate Governance, Technical University of Berlin, language: English, abstract: Strategic Foresight is a relatively young field of research. Although, plenty of different definitions, recommended methods or process approaches exist. Based on a literature review, this thesis tries to systemize the literature to shed light onto the current state of research. Strategic Foresight, as a part of the strategic management, should be strongly related to one of the basic models of strategic management. The targeted object will be building a bridge to one of the most popular and practical models invented by Porter. Still today, there are no approaches that combine Porter's Five Forces with Strategic Foresight. In the literature, often the impact of complexity and dynamics is discussed in regard to Strategic Foresight, but a certain model to evaluate and measure complexity does not exist yet. Neither organizational nor environmental complexity has been included in current Strategic Foresight literature. After analyzing, systemizing, defining, and merging both models by dint of Strategic Foresight considerations, the development of a complexity model will accomplish the attempt to provide a holistic approach to measure complexity in regard to Strategic Foresight for further research.

Author: Pádraig Belton
Publisher: CRC Press
ISBN: 1351350331
Category : Business & Economics
Languages : en
Pages : 119

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Book Description
First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.