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Publisher:
ISBN:
Category :
Languages : en
Pages : 152
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Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 152
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Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author: Jesús Muñoz Morcillo
Publisher: transcript Verlag
ISBN: 3839448352
Category : History
Languages : en
Pages : 587
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Book Description
Despite the efforts of modern scholars to explain the origins of science communication as a social, rhetorical, and aesthetic phenomenon, most researchers approach the popularization of science from the perspective of present issues, thus ignoring its historical roots in classical culture along with its continuities, disruptions, and transformations. This volume fills this research gap with a genealogically reflected introduction into the popularization of science as a recurrent cultural technique. The category »popular science« is elucidated in interdisciplinary and diachronic dialogue, discussing case studies from all historical periods. Classicists, archaeologists, medievalists, art historians, sociologists, and historians of science provide the first diachronic and multi-layered approach to the rhetoric techniques, aesthetics, and societal conditions that have shaped the dissemination and reception of scientific knowledge.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 250
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Book Description
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Author: The Editors of Popular Science
Publisher: Weldon Owen
ISBN: 9781681882994
Category : Science
Languages : en
Pages : 0
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Book Description
To commemorate the 145th anniversary of Popular Science, this gorgeous, full-color, fun, and lively collection of retro covers from the magazine’s archives explores all those far-flung inventions that never quite made it off the drawing board—from flying cars to personal jet packs—and tracks the evolution of those innovations that did. A lot has happened since 1872, the first year that Popular Science hit the newsstand. From the introduction of the automobile in 1879 to the dropping of the A-bomb in 1945, from the first time a cell phone rang in 1973 to the first flyby of Pluto in 2015, Popular Science was there and chronicled it all. The Future Then steps you through this illustrious history of scientific and technological breakthroughs, diving deep into the magazine’s archives to share more than 400 fascinating covers. Organized by decade, each chapter opens with a discussion of the era’s major advancements, then launches into a selection of the decade’s most compelling covers—each accompanied by the fascinating story of the featured technology. With special breakouts on the beloved artists behind the charming illustrations and clever insights into how the past century’s near misses led us to true innovation gold, The Future Then is your first-class ticket on a ride to the retrofuture.
Author: Julian Huxley
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 356
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Book Description
Author:
Publisher:
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Category : Chemistry
Languages : en
Pages : 404
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Book Description
Author: Paul R Brewer
Publisher: Routledge
ISBN: 1000461866
Category : Science
Languages : en
Pages : 276
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Book Description
This timely and accessible text shows how portrayals of science in popular media—including television, movies, and social media—influence public attitudes around messages from the scientific community, affect the kinds of research that receive support, and inform perceptions of who can become a scientist. The book builds on theories of cultivation, priming, framing, and media models while drawing on years of content analyses, national surveys, and experiments. A wide variety of media genres—from Hollywood blockbusters and prime-time television shows to cable news channels and satirical comedy programs, science documentaries and children’s cartoons to Facebook posts and YouTube videos—are explored with rigorous social science research and an engaging, accessible style. Case studies on climate change, vaccines, genetically modified foods, evolution, space exploration, and forensic DNA testing are presented alongside reflections on media stereotypes and disparities in terms of gender, race, and other social identities. Science in the Media illuminates how scientists and media producers can bridge gaps between the scientific community and the public, foster engagement with science, and promote an inclusive vision of science, while also highlighting how readers themselves can become more active and critical consumers of media messages about science. Science in the Media serves as a supplemental text for courses in science communication and media studies, and will be of interest to anyone concerned with publicly engaged science.
Author: Aileen Fyfe
Publisher: University of Chicago Press
ISBN: 0226276481
Category : History
Languages : en
Pages : 341
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Book Description
Threatened by the proliferation of cheap, mass-produced publications, the Religious Tract Society issued a series of publications on popular science during the 1840s. The books were intended to counter the developing notion that science and faith were mutually exclusive, and the Society's authors employed a full repertoire of evangelical techniques—low prices, simple language, carefully structured narratives—to convert their readers. The application of such techniques to popular science resulted in one of the most widely available sources of information on the sciences in the Victorian era. A fascinating study of the tenuous relationship between science and religion in evangelical publishing, Science and Salvation examines questions of practice and faith from a fresh perspective. Rather than highlighting works by expert men of science, Aileen Fyfe instead considers a group of relatively undistinguished authors who used thinly veiled Christian rhetoric to educate first, but to convert as well. This important volume is destined to become essential reading for historians of science, religion, and publishing alike.
Author: Doug Cantor
Publisher: Weldon Owen International
ISBN: 1616289465
Category : Science
Languages : en
Pages : 468
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Book Description
Ingenious (and hilarious) projects that aspiring makers will love, brought to you by the tinkerers at Popular Science magazine. From useful, doable gadgets to outlandish contraptions that you’d likely be wise to avoid, this showcase of ingenuity is an entertaining tribute to the inventive spirit. In this book from the science and technology magazine that’s been inspiring everyday people for nearly 150 years, you’ll discover: Geek Toys: Be the life of any party with rad gaming hacks, amazing pyrotechnics, quirky DIY robots, wow-inducing projectiles, and lots of ways to make beer even better. Home Improvements: Pimp out your pad with a laser-security system, an improvised sous-vide cooker, and a life-sized cardboard display of anyone you want. Gadget Upgrades: Want to stash a flash drive in an old cassette? Use a DIY stylus on a touchscreen? Improvise a fisheye lens for your camera? With this book, you can. Things That Go: Give your motorbike a Tron vibe, deck out your car with an action-figure hood ornament, and keep gadgets charged on the go with a solar-powered backpack. …and much more!
Author: John Horgan
Publisher: Basic Books
ISBN: 0465050859
Category : Science
Languages : en
Pages : 368
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Book Description
As staff writer for Scientific American, John Horgan has a window on contemporary science unsurpassed in all the world. Who else routinely interviews the likes of Lynn Margulis, Roger Penrose, Francis Crick, Richard Dawkins, Freeman Dyson, Murray Gell-Mann, Stephen Jay Gould, Stephen Hawking, Thomas Kuhn, Chris Langton, Karl Popper, Stephen Weinberg, and E.O. Wilson, with the freedom to probe their innermost thoughts? In The End Of Science, Horgan displays his genius for getting these larger-than-life figures to be simply human, and scientists, he writes, "are rarely so human . . . so at there mercy of their fears and desires, as when they are confronting the limits of knowledge."This is the secret fear that Horgan pursues throughout this remarkable book: Have the big questions all been answered? Has all the knowledge worth pursuing become known? Will there be a final "theory of everything" that signals the end? Is the age of great discoverers behind us? Is science today reduced to mere puzzle solving and adding detains to existing theories? Horgan extracts surprisingly candid answers to there and other delicate questions as he discusses God, Star Trek, superstrings, quarks, plectics, consciousness, Neural Darwinism, Marx's view of progress, Kuhn's view of revolutions, cellular automata, robots, and the Omega Point, with Fred Hoyle, Noam Chomsky, John Wheeler, Clifford Geertz, and dozens of other eminent scholars. The resulting narrative will both infuriate and delight as it mindless Horgan's smart, contrarian argument for "endism" with a witty, thoughtful, even profound overview of the entire scientific enterprise. Scientists have always set themselves apart from other scholars in the belief that they do not construct the truth, they discover it. Their work is not interpretation but simple revelation of what exists in the empirical universe. But science itself keeps imposing limits on its own power. Special relativity prohibits the transmission of matter or information as speeds faster than that of light; quantum mechanics dictates uncertainty; and chaos theory confirms the impossibility of complete prediction. Meanwhile, the very idea of scientific rationality is under fire from Neo-Luddites, animal-rights activists, religious fundamentalists, and New Agers alike. As Horgan makes clear, perhaps the greatest threat to science may come from losing its special place in the hierarchy of disciplines, being reduced to something more akin to literaty criticism as more and more theoreticians engage in the theory twiddling he calls "ironic science." Still, while Horgan offers his critique, grounded in the thinking of the world's leading researchers, he offers homage too. If science is ending, he maintains, it is only because it has done its work so well.
