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Author: Ibrahim Kahramanoglu
Publisher: CRC Press
ISBN: 1498768512
Category : Science
Languages : en
Pages : 148
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Book Description
In the past decade, many scientific studies were conducted on pomegranates, revealing that pomegranate fruit, flowers, bark, and leaves contain bioactive phytochemicals that are antimicrobial, reduce blood pressure, and act against diseases such as diabetes and cancer. This book presents up-to-date scientific and theoretically viable information ab
Author: Ibrahim Kahramanoglu
Publisher: CRC Press
ISBN: 1498768512
Category : Science
Languages : en
Pages : 148
Get Book Here
Book Description
In the past decade, many scientific studies were conducted on pomegranates, revealing that pomegranate fruit, flowers, bark, and leaves contain bioactive phytochemicals that are antimicrobial, reduce blood pressure, and act against diseases such as diabetes and cancer. This book presents up-to-date scientific and theoretically viable information ab
Author: Andrick Cuevas
Publisher:
ISBN: 9781681177076
Category :
Languages : en
Pages : 316
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Book Description
Pomegranate cultivation today is a highly lucrative and remunerative agriculture business in most part of the world. The alluring monetary return per unit area from this crop has resulted in steady increase in area, production and export of pomegranate during last two decades. It is widely cultivated throughout India, Iran, China, Turkey, USA, Spain, Azerbaijan, Armenia, Afghanistan, Uzbekistan, the Middle East, Pakistan, Tunisia, Israel, dry regions of Southeast Asia, Peninsular Malaysia, the East Indies and tropical Africa. The wonderful variety of Pomegranate is known for its sweet taste, plentiful juice and health benefits that may help with Heart disease, Cancer and problem associated with Aging. Pomegranate is the fruit available throughout the year due to its increasing production. In the recently years farmers turned towards pomegranate production due to its high returns. It results in to the production of pomegranate increased greatly due to which the farmers are suffering so this text tried to analyze the problems faced by farmers during marketing phase. It is also important to provide marketing facilities to the farmers so as to improve the present conditions in the pomegranate marketing and provide better returns to the farmers.Pomegranate Production and Marketing delivers state-of-the-art scientific and practical information about sustainable production, storage, processing, and marketing of pomegranate. It deliberates the simple and practical processing and storage techniques for the extending of shelf life of fresh squeezed 100% natural pomegranate juice while still retaining its safety and nutritional quality. Its versatile adaptability to a wide range of climatic conditions, hardy nature, low water requirement, good response to high tech-horticultural practices high yield, returns on investment higher than many crops of dry regions, magical therapeutic values and increasing demand for table and processedproducts in addition to high export potential has made pomegranate a popular fruit of tropical and subtropical regions in recent periods. Though, complete know how of the crop is necessary in order to reap maximum benefits.
Author: Ibrahim Kahramanoglu
Publisher: BoD – Books on Demand
ISBN: 9535135333
Category : Gardening
Languages : en
Pages : 208
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Book Description
The world population has been increasing day by day, and demand for food is rising. Despite that, the natural resources are decreasing, and production of food is getting difficult. At the same time, about one-quarter of what is produced never reaches the consumers due to the postharvest losses. Therefore, it is of utmost importance to efficiently handle, store, and utilize produce to be able to feed the world, reduce the use of natural resources, and help to ensure sustainability. At this point, postharvest handling is becoming more important, which is the main determinant of the postharvest losses. Hence, the present book is intended to provide useful and scientific information about postharvest handling of different produce.
Author: Ali Sarkhosh
Publisher: CABI
ISBN: 178924076X
Category : Science
Languages : en
Pages : 596
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Book Description
The pomegranate, Punica granatum L., is one of the oldest known edible fruits and is associated with the ancient civilizations of the Middle East. This is the first comprehensive book covering the botany, production, processing, health and industrial uses of the pomegranate. The cultivation of this fruit for fresh consumption, juice production and medicinal purposes has expanded more than tenfold over the past 20 years. Presenting a review of pomegranate growing, from a scientific and horticultural perspective, this book provides information on how to increase yields and improve short- and medium-term grower profitability and sustainability.
Author: Ashok Gulati
Publisher: Springer Nature
ISBN: 9813342684
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
This open access book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability and access to finance) to analyse the efficiency of value chains of high value agricultural commodities in India. It is based on the understanding that agriculture is an integrated system that connects farming with logistics, processing and marketing. Farmer’s welfare being central to any agricultural policy makes it very pertinent to study how a value chain works and can be strengthened further to realize this policy goal. This book adds value to the existing research by studying the value chains end-to-end across a wide spectrum of agricultural commodities with the holistic lens of CISS-F. It is not enough that a value chain is competitive but not inclusive or it is competitive and inclusive but not sustainable. The issue of scalability is very critical to achieve macro gains in terms of greater farmer outreach and sectoral growth. The research undertaken here brings out some very useful insights for policymaking in terms of what needs to be done better to steer the agricultural value chains towards being more competitive, inclusive, sustainable and scalable. The value chain specific research findings help draw very nuanced policy recommendations as well as present a big picture of the future direction of policy making in agriculture.
Author: B. S. Hansra
Publisher: Concept Publishing Company
ISBN: 9788180690211
Category : Agribusiness
Languages : en
Pages : 440
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Book Description
Attempts To Identity The Scope Of Agribusiness And The Role Of Agricultural Extension System In Promoting It. It Is The Result Of A National Conference On Agribusiness And Extension Management Status, Strategies Held In December 2001.
Author: Dr.Siddappa, Prof.B.Shekhar
Publisher: Archers & Elevators Publishing House
ISBN: 8194773857
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: David Heber
Publisher: CRC Press
ISBN: 1040201903
Category : Science
Languages : en
Pages : 271
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Book Description
While one may not find ancient studies that substantiate the pomegranate's curative and preventive qualities, the exalted status of this fruit goes back as far as the history of agriculture itself. Allusions to the pomegranate are readily found in the oldest cultures of the Indus Valley, ancient China, and classical Greece, as well as in the Old Te
Author: Lynda Resnick
Publisher: Crown Currency
ISBN: 0385529422
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.
Author: M.K. Jatav
Publisher: CRC Press
ISBN: 1000506533
Category : Science
Languages : en
Pages : 567
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Book Description
Sustainable livelihood security of resource poor farmers is the top priority for the nation today. However, there is wide gap in productivity of various horticultural commodities among different eco-regions, where horticulture can play significant role particularly in arid and semi arid regions, it is far below than the potential productivity. Hence, sustained and steady growth in rural income is critical for positive impact on living standard of various stakeholders. Therefore, an appropriate strategy needs to be devised for such climatically vulnerable regions. The net income of farmers can surely be increased by efficient management of nutrient, water and agri-input, integrated horticulture based farming system, better market price realization, post harvest management and value addition, integration of secondary enterprises and thereby improving productivity of arid and semi-arid horticultural crops. In this book, several such interventions are given in the form of various chapters which will be of immense use improving the productivity and profitability of horticultural commodities. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka. This title is co-published with NIPA.
