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Author: Frank Newport
Publisher: Grand Central Publishing
ISBN: 0759511764
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: What polls really are and how they are conducted Why the information polls provide is so vitally important to modern society today How this valuable information can be used more effectively and more...
Author: Frank Newport
Publisher: Grand Central Publishing
ISBN: 0759511764
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society. For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals: What polls really are and how they are conducted Why the information polls provide is so vitally important to modern society today How this valuable information can be used more effectively and more...
Author: Kirby Goidel
Publisher: LSU Press
ISBN: 0807137839
Category : Political Science
Languages : en
Pages : 183
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Book Description
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center. In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.
Author: Erin Geiger Smith
Publisher: HarperCollins
ISBN: 0063144670
Category : Political Science
Languages : en
Pages : 272
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Book Description
In this concise, lively look at the past, present, and future of voting, a journalist examines the long and continuing fight for voting equality, why so few Americans today vote, and innovative ways to educate and motivate them; included are checklists of what to do before election day to prepare to vote and encourage others. Voting is a prized American right and a topic of debate from the earliest days of the country. Yet in the 2016 presidential election, about 40 percent of Americans—and half of the country’s young adults—didn’t vote. Why do so many Americans choose not to vote, and what can we do about it? The problem, Erin Geiger Smith contends, is a lack of understanding about our electoral system and a need to make voting more accessible. Thank You for Voting is her eye-opening look at the voting process, starting with the Framers’ perspective, through the Equal Protection amendment and the Voting Rights Act, to the present and simple actions individuals can take to increase civic participation in local, state, and national elections. Geiger Smith expands our knowledge about our democracy—including women’s long fight to win the vote, attempts to suppress newly enfranchised voters' impact, state prohibitions against felons voting, charges of voter fraud and voter suppression, and other vital issues. In a conversational tone, she explains topics that can confuse even the most informed voters: polling, news literacy, gerrymandering and the Electoral College. She also explores how age, race, and socioeconomic factors influence turnout. Ultimately, Thank You for Voting offers hope. Geiger Smith challenges corporations to promote voting, and offers examples of how companies like Patagonia and Walmart have taken up the task in a non-partisan way. And she reveals how get-out-the-vote movements—such as television star Yara Shahidi’s voting organization, Michelle Obama’s When We All Vote campaign, and on-the-ground young activists—innovatively use technology and grassroots techniques to energize first-time voters.
Author: Herb Asher
Publisher: CQ Press
ISBN: 150635243X
Category : Political Science
Languages : en
Pages : 289
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Book Description
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
Author: Robert S. Erikson
Publisher: University of Chicago Press
ISBN: 0226922162
Category : Political Science
Languages : en
Pages : 221
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Book Description
In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 030947647X
Category : Political Science
Languages : en
Pages : 181
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Book Description
During the 2016 presidential election, America's election infrastructure was targeted by actors sponsored by the Russian government. Securing the Vote: Protecting American Democracy examines the challenges arising out of the 2016 federal election, assesses current technology and standards for voting, and recommends steps that the federal government, state and local governments, election administrators, and vendors of voting technology should take to improve the security of election infrastructure. In doing so, the report provides a vision of voting that is more secure, accessible, reliable, and verifiable.
Author: Gabriel S. Lenz
Publisher: University of Chicago Press
ISBN: 0226472159
Category : Political Science
Languages : en
Pages : 341
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Book Description
In a democracy, we generally assume that voters know the policies they prefer and elect like-minded officials who are responsible for carrying them out. We also assume that voters consider candidates' competence, honesty, and other performance-related traits. But does this actually happen? Do voters consider candidates’ policy positions when deciding for whom to vote? And how do politicians’ performances in office factor into the voting decision? In Follow the Leader?, Gabriel S. Lenz sheds light on these central questions of democratic thought. Lenz looks at citizens’ views of candidates both before and after periods of political upheaval, including campaigns, wars, natural disasters, and episodes of economic boom and bust. Noting important shifts in voters’ knowledge and preferences as a result of these events, he finds that, while citizens do assess politicians based on their performance, their policy positions actually matter much less. Even when a policy issue becomes highly prominent, voters rarely shift their votes to the politician whose position best agrees with their own. In fact, Lenz shows, the reverse often takes place: citizens first pick a politician and then adopt that politician’s policy views. In other words, they follow the leader. Based on data drawn from multiple countries, Follow the Leader? is the most definitive treatment to date of when and why policy and performance matter at the voting booth, and it will break new ground in the debates about democracy.
Author: Mark Pack
Publisher: Reaktion Books
ISBN: 1789145678
Category : Political Science
Languages : en
Pages : 353
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Book Description
From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? Polling UnPacked gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years. Equal parts enlightening and hilarious, the book requires no prior knowledge of polling or statistics to understand. But even hardened pollsters will find much to enjoy, from how polling has been used to help plan military invasions to why an exhausted interviewer was accidentally instrumental in inventing exit polls. Written by a former political pollster and the creator of Britain’s foremost polling-intention database, Polling UnPacked reveals which opinion polls to trust, which to ignore, and which, frankly, to laugh at. It will change the way we see political coverage forever.
Author: Cornel West
Publisher: Penguin
ISBN: 0143035835
Category : Political Science
Languages : en
Pages : 240
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Book Description
“Uncompromising and unconventional . . . Cornel West is an eloquent prophet with attitude.” — Newsweek“ "A timely analysis about the current state of democratic systems in America." — The Boston Globe In Democracy Matters, Cornel West argues that if America is to become a better steward of democratization around the world, we must first wake up to the long history of corruption that has plagued our own democracy: racism, free market fundamentalism, aggressive militarism, and escalating authoritarianism. This impassioned and empowering call for the revitalization of America's democracy, by one of our most distinctive and compelling social critics, will reshape the raging national debate about America's role in today's troubled world.
Author: Samuel L. Popkin
Publisher: University of Chicago Press
ISBN: 022677287X
Category : Political Science
Languages : en
Pages : 335
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Book Description
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
