The Politics of Marketing the Labour Party PDF Download
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Author: D. Wring
Publisher: Springer
ISBN: 0230597610
Category : Social Science
Languages : en
Pages : 271
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Book Description
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Author: D. Wring
Publisher: Springer
ISBN: 0230597610
Category : Social Science
Languages : en
Pages : 271
Get Book Here
Book Description
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Author: D. Wring
Publisher: Palgrave Macmillan
ISBN: 9780333689530
Category : Social Science
Languages : en
Pages : 262
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Book Description
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Category : Political Science
Languages : en
Pages : 292
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Book Description
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Author: Brian McNair
Publisher: Psychology Press
ISBN: 9780415307079
Category : Communication in politics
Languages : en
Pages : 276
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Book Description
In the third edition of this title, the author offers a broad critical preface to the relationship between politics, the media and democracy in the UK and other contemporary societies.
Author: Matt Beech
Publisher: Routledge
ISBN: 1351693077
Category : Political Science
Languages : en
Pages : 273
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Book Description
The election of the most left-wing Labour Party Leader since 1945, followed by the Party's third consecutive general election defeat and the ongoing cultural divisions around Brexit present an ideal opportunity for a thorough re-evaluation of the state of the Party within its broader ideological and historical context. This second edition of this highly respected book analyses the current developments and places them in their historical setting through a clear three-part framework of Ideological Positions, Struggles and Commentaries. Thoroughly updated and featuring contributions by leading academics and politicians, it continues to represent one of the most ground-breaking and thorough analyses of Labour's political thought in a generation and will be of key interest to scholars, students and observers of British Politics, British History, Party Politics, and the Labour Party.
Author: Alan Finlayson
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 232
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Book Description
This book makes sense of New Labour by interpreting its ideas and practices as symptoms of the times in which we live. Making Sense of New Labour is an in-depth study, interpreting a wide range of material, including party political broadcasts and other election material, Tony Blair's speeches, and internal policy discussion. Finlayson disentangles and analyses the different elements of New Labour's political philosophy, which he argues is in large part a reflection of the culture and politics of contemporary capitalism. As such the party inevitably finds itself managing a status quo rather than driving genuine change. The book considers: - Labour's marketing strategy and susceptibility to consumer culture - the rhetoric and practice of modernisation - the place of the Third Way in the context of recent British political and intellectual history - the meaning of the 'knowledge economy' and significance of welfare-to-work - Labour's conception, and management, of the state Alan Finlayson is a Lecturer in the Department of Politics and International Relations, University of Wales Swansea.
Author: Florence Sutcliffe-Braithwaite
Publisher: Oxford University Press
ISBN: 0192540726
Category : History
Languages : en
Pages : 378
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Book Description
In late twentieth-century England, inequality was rocketing, yet some have suggested that the politics of class was declining in significance, while others argue that class identities lost little power. Neither interpretation is satisfactory: class remained important to 'ordinary' people's narratives about social change and their own identities throughout the period 1968-2000, but in changing ways. Using self-narratives drawn from a wide range of sources - the raw materials of sociological studies, transcripts from oral history projects, Mass Observation, and autobiography - the book examines class identities and narratives of social change between 1968 and 2000, showing that by the end of the period, class was often seen as an historical identity, related to background and heritage, and that many felt strict class boundaries had blurred quite profoundly since 1945. Class snobberies 'went underground', as many people from all backgrounds began to assert that what was important was authenticity, individuality, and ordinariness. In fact, Sutcliffe-Braithwaite argues that it is more useful to understand the cultural changes of these years through the lens of the decline of deference, which transformed people's attitudes towards class, and towards politics. The study also examines the claim that Thatcher and New Labour wrote class out of politics, arguing that this simple - and highly political - narrative misses important points. Thatcher was driven by political ideology and necessity to try to dismiss the importance of class, while the New Labour project was good at listening to voters - particularly swing voters in marginal seats - and echoing back what they were increasingly saying about the blurring of class lines and the importance of ordinariness. But this did not add up to an abandonment of a majoritarian project, as New Labour reoriented their political project to emphasize using the state to empower the individual.
Author: Peter Gurney
Publisher: Bloomsbury Publishing
ISBN: 1441148302
Category : History
Languages : en
Pages : 286
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Book Description
CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.
Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
