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Author: Kavo?lu, Samet
Publisher: IGI Global
ISBN: 1799817369
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Author: Kavo?lu, Samet
Publisher: IGI Global
ISBN: 1799817369
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Author: Lynda Lee Kaid
Publisher: SAGE Publications
ISBN: 1452261547
Category : Political Science
Languages : en
Pages : 505
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Book Description
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Author: Kavo?lu, Samet
Publisher: IGI Global
ISBN: 1668491621
Category : Political Science
Languages : en
Pages : 297
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Book Description
Since the 20th century, when modern democracies gained more strength, governments have carried out their internal and foreign affairs policies with society's approval. For that reason, all organizations that want to influence governments try to gain a reputation in the eyes of the public. Similarly, states also attempt to build a reputation and trust in the public opinion of a target country or within particular target communities through public diplomacy activities. It is seen that remarkable public diplomacy studies and works have been carried out for more than half a century, and the field has advanced. However, the public diplomacy literature is mainly USA-dominated due to its pioneering role in the emergence of the concept and its institutionalization. Public diplomacy perceptions and practices in other countries also develop under the influence of this experience. With this effect, each country determines its practice areas and actors for public diplomacy considering its power, sphere of influence, opportunities, and risks. Global Perspectives on the Emerging Trends in Public Diplomacy offers insights into the approaches taken by countries in different geographies and how they tailor their public diplomacy activities based on their unique opportunities and risks. By examining the practices of various countries, this book provides a global picture of public diplomacy activities and identifies emerging trends shaping the field. This book is essential for researchers, academicians, undergraduate and postgraduate students, and non-government and government organizations looking to enhance their understanding of public diplomacy. The diverse range of perspectives offered in this book will enable readers to understand how different countries approach public diplomacy and how these activities are evolving in the current global landscape.
Author: Cunha, Ana Maria
Publisher: IGI Global
ISBN: 1522578218
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Accounting information, on the one hand, allows government officials to obtain better information to support greater decision making, transparency, and accountability. On the other hand, this financial information also allows local citizens more access to knowledge of how public resources are being managed and used by the local government entities. Measuring the pros and cons of this information may determine how certain officials remain in office while others do not. Financial Determinants in Local Re-Election Rates: Emerging Research and Opportunities is a collection of innovative research that assesses whether accounting information and other factors have an impact on electoral results, which in turn impact re-election in local government. While highlighting topics including political financing, voting behavior, and capital spending, this book is ideally designed for political analysts, politicians, government officials, researchers, policymakers, public policy managers, financial analysts, academicians, and students seeking current research on financial information and other factors having an impact on electoral results.
Author: Kevin Moloney
Publisher: Routledge
ISBN: 1134198698
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.
Author: Adria, Marco
Publisher: IGI Global
ISBN: 1799818292
Category : Political Science
Languages : en
Pages : 347
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Book Description
Recent technological advancements have made it possible to use moderated discussion threads on social media to provide citizens with a means of discussion concerning issues that involve them. With the renewed interest in devising new methods for public involvement, the use of such communication tools has caused some concern on how to properly apply them for strategic purposes. Using New Media for Citizen Engagement and Participation provides emerging research exploring the theoretical and practical aspects of how social media should be added to public-involvement activities such as citizen juries, public deliberation, and citizen panels. Readers will be offered insights into the critical design considerations for planning, carrying out, and assessing public-involvement initiatives. Featuring coverage on a broad range of topics such as citizen journalism, online activism, and public discourse, this book is ideally designed for corporate professionals, broadcasters, news writers, column editors, politicians, policy managers, government administrators, academicians, researchers, practitioners, and students in the fields of political science, communications, sociology, mass media and broadcasting, public administration, and community-service learning.
Author: Cheok, Adrian David
Publisher: IGI Global
ISBN: 1668492911
Category : Political Science
Languages : en
Pages : 303
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Book Description
In the tumultuous landscape of contemporary American politics, the intricate dance between traditionalism, populism, and the influential alliance of Donald Trump and Steve Bannon poses a pressing challenge. As these ideologies shape the very fabric of society, scholars and academics grapple with the need for a comprehensive understanding of their historical roots, philosophical foundations, and consequential impact on issues such as immigration, globalization, and nationalism. The rise of the Trump-Bannon duo further intensifies the complexity, giving rise to controversies, challenges, and myriad unanswered questions about their lasting influence on American democracy. The Convergence of Traditionalism and Populism in American Politics: From Bannon to Trump address the gaps in understanding the relationship between traditionalism, populism, and the Trump-Bannon era. Offering a nuanced exploration, the author defines these ideologies and traces their roots, delves into their historical evolution, and examines their impact on American politics. The reader is guided through the ideological underpinnings of Trump and Bannon, gaining a profound insight into their political strategy and the challenges that defined their era.
Author: Brandi Watkins
Publisher: Rowman & Littlefield
ISBN: 1793613621
Category : Social Science
Languages : en
Pages : 209
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Book Description
Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
Author: Topor, F. Sigmund
Publisher: IGI Global
ISBN: 1799823792
Category : Political Science
Languages : en
Pages : 333
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Book Description
The need for intercultural communication and understanding has never been greater. The unstoppable confluence of technology continues to unsympathetically disrupt, distort, and exert consequential changes to nation states and to the breadth, depth, and scope of sociocultural institutions. Such changes have foregrounded the need to understand and relate to the diverse ethical underpinnings that account for distinctive cultural norms where global or universal collaborations are desired. Success in the convergence of cultures in a globalized world would be impossible in the absence of a standardized terms of reference, which guarantees international understanding and facilitates peace and progress the world over. Examining Ethics and Intercultural Interactions in International Relations is an integral scholarly publication that facilitates international collaboration through intercultural communication and exchange of data, ideas, and information on a broad range of topics, including ethics in academics, business, medicine, government, and leadership. The overarching object of this book is the improvement of a peaceful, harmonious, and just world for all its inhabitants, such that further progress in all endeavors is assured. Highlighting a wide range of topics such as business ethics, early childhood education, and sociology, this book is essential for academicians, policymakers, professionals, educational administrators, researchers, and students, as well as those working in fields where ethics and human relationships are required such as education, public and private administration or management, medicine, sociology, and religion.
Author: Nunes Silva, Carlos
Publisher: IGI Global
ISBN: 1799890929
Category : Political Science
Languages : en
Pages : 307
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Book Description
The digital transformation of the 21st century has affected all facets of society and has been highly advantageous in many industries, including urban planning and regional development. The practices, strategies, and developments surrounding urban e-planning in particular have been constantly shifting and adapting to new innovations as they arrive. Trends and Innovations in Urban E-Planning provides an updated panorama of the main trends, challenges, and recent innovations in the field of e-planning through the critical perspectives of diverse experts. This book adds new and updated evidence on recent changes in this field and provides critical insights on these innovations. Covering topics such as citizen engagement, land property management, and spatial planning, this book is an essential resource for students and educators of higher education, researchers, urban planners, engineers, public officials, community groups, and academicians.
