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Author: Jamie Gillies
Publisher: Springer Nature
ISBN: 3031344049
Category : Political Science
Languages : en
Pages : 170
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Book Description
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Author: Jamie Gillies
Publisher: Springer Nature
ISBN: 3031344049
Category : Political Science
Languages : en
Pages : 170
Get Book Here
Book Description
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Author: Jon H. Pammett
Publisher: McGill-Queen's Press - MQUP
ISBN: 0228013844
Category : Political Science
Languages : en
Pages : 253
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Book Description
Media pundits and students of Canadian politics alike have strived to interpret the relevance of the 2021 federal election, held in the midst of a global pandemic and reinforcing the existing parliamentary balance of power. This timely volume explains the election's import, offering an insightful account of Canadian democracy in an age of increasing rancour and polarization and explaining why the Liberals did not win a majority government. In a unique collaboration, some of the country’s most distinguished political scientists, pollsters, and journalists examine the parties, issues, machinery, and media of Canadian electoral politics, teasing out the complexities and nuances of what was seen to be a premature federal election. The Canadian Federal Election of 2021 analyzes the campaigns of the major parties and the patterns of voting behaviour. A special feature of this book is its focus on issues of diversity and difference in the partisan theatre – the voting patterns of gendered, Indigenous, and newly immigrant Canadians, as well as the millennial generation. These chapters offer important lessons for the present and for the election to come. A must-read for students, journalists, those working at affiliated think tanks and institutes, and engaged citizens, this thoughtful exposé will interest international observers and anyone following the Canadian political landscape.
Author: Jon H. Pammett
Publisher: McGill-Queen's Press - MQUP
ISBN: 0228004950
Category : Political Science
Languages : en
Pages :
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Book Description
The Canadian federal election of 2019 is extensively analyzed in this collaborative volume edited by Jon Pammett and Christopher Dornan. Bringing together leading political scientists and media scholars, the book examines the strategies, successes, and failures of each of Canada's major political parties, with special attention given to the pressing question of climate change. In Canadian elections, the context of the campaign is vital. Here, contributors consider in detail the way public opinion polls were reported leading up to the election, how traditional media portrayed events, why the electorate waited to make up their minds, and the means by which social media dealt with fears of a disinformation wave. The book uses data to identify the important factors in determining the voting behaviour of Canadians in 2019 and the ways these factors combined to produce a minority Liberal government. The Canadian Federal Election of 2019 is the essential resource for every interested political observer wanting to dissect the last election and required reading to prepare for the next one.
Author: Jamie Gillies
Publisher: Springer Nature
ISBN: 3030502813
Category : Political Science
Languages : en
Pages : 155
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Book Description
This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Category : Political Science
Languages : en
Pages : 292
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Book Description
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Author:
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 52
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Book Description
Author: Alex Marland
Publisher: UBC Press
ISBN: 0774827793
Category : Political Science
Languages : en
Pages : 317
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Book Description
Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? Political Communication in Canada examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information, and also investigates the implications of these changes. Drawing on recent examples, contributors review such things as the branding of the New Democratic Party, how Stephen Harper’s image is managed, and politicians’ use of Twitter. They also discuss the evolving role of political journalism, including media coverage of politics and how Canadians use the Internet for political discussions. In an era when political communication – from political marketing to citizen journalism – is of vital importance to the workings of government, this timely volume provides insight into the future of Canadian democracy.
Author: Alex Marland
Publisher: UBC Press
ISBN: 077486821X
Category : Political Science
Languages : en
Pages : 449
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Book Description
Inside the Local Campaign reveals what goes on in constituency campaigns during a Canadian election. For decades, the media has focused primarily on the national campaign and party leaders, and the practice of canvassing for votes by candidates and their supporters has been seen as more tradition than science. But things have evolved with digital media. Local-level campaigning is more fashionable – and critical for gathering data that can be used post-election. Using the 2021 federal campaign as an anchor, an impressive collection of authors and practitioners discusses local-level campaigning in electoral districts across the country, highlights local trends and on-the-ground roles, and discloses hidden details about how local campaigns are run.
Author: Darren Lilleker
Publisher: Edward Elgar Publishing
ISBN: 1800376936
Category : Political Science
Languages : en
Pages : 449
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Book Description
The Research Handbook on Visual Politics focuses on key theories and methodologies for better understanding visual political communication. It also concentrates on the depictions of power within politics, taking a historical and longitudinal approach to the topic of placing visuals within a wider framework of political understanding.
Author: Alex Marland
Publisher: UBC Press
ISBN: 0774864990
Category : Political Science
Languages : en
Pages : 481
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Book Description
Canadians often see politicians as little more than trained seals who vote on command and repeat robotic talking points. Politicians are torn by dilemmas of loyalty to party versus loyalty to voters. Whipped examines the hidden ways that political parties exert control over elected members of Canadian legislatures. Drawing on extensive interviews with politicians and staffers across the country, award-winning author Alex Marland explains why Members of Parliament and provincial legislators toe the party line, and shows how party discipline has expanded into message discipline. He recounts stories from Prime Minister Brian Mulroney’s drive for caucus cohesion in the 1980s through to the turmoil that the SNC-Lavalin crisis wrought on Justin Trudeau and the Liberal Party in 2019. From caucus meetings to vote instructions, this book exposes how democracy works in our age of instant communication and political polarization. Filled with political tips, Whipped is a must-read for anyone interested in the real world of Canadian politics.
