Author: Edward Elder
Publisher: Springer Nature
ISBN: 3030773337
Category : Political Science
Languages : en
Pages : 197
Book Description
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Political Marketing and Management in the 2020 New Zealand General Election
Author: Edward Elder
Publisher: Springer Nature
ISBN: 3030773337
Category : Political Science
Languages : en
Pages : 197
Book Description
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Publisher: Springer Nature
ISBN: 3030773337
Category : Political Science
Languages : en
Pages : 197
Book Description
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Political Marketing
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 131768625X
Category : Political Science
Languages : en
Pages : 292
Book Description
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Publisher: Routledge
ISBN: 131768625X
Category : Political Science
Languages : en
Pages : 292
Book Description
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Political Marketing in the 2021 Canadian Federal Election
Author: Jamie Gillies
Publisher: Springer Nature
ISBN: 3031344049
Category : Political Science
Languages : en
Pages : 170
Book Description
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Publisher: Springer Nature
ISBN: 3031344049
Category : Political Science
Languages : en
Pages : 170
Book Description
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
Political Marketing in the 2020 U.S. Presidential Election
Author: Jamie Gillies
Publisher: Springer Nature
ISBN: 3030865592
Category : Political Science
Languages : en
Pages : 160
Book Description
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.
Publisher: Springer Nature
ISBN: 3030865592
Category : Political Science
Languages : en
Pages : 160
Book Description
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election,it uniquely focuses on the political marketing and branding strategies of presidential candidates, with particular attention to how those strategies have changed since the 2016 election. The 2020 election was as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters in the electorate, distinguishing it from the horserace and implications of vote targeting in 2016. Donald Trump had a base of support that was unwavering. Likewise, Joe Biden and the Democrats counted on the same proportion of the electorate to vote against Trump. The election was also a harbinger of major new branding and marketing strategies, including innovative uses of social media and direct appeals to voters. This book presents diverse scholarly perspectives and research, with practitioner-relevant content on practices and discourses that will advance our current understandings of political marketing theories.
Political Marketing and Management in the 2017 New Zealand Election
Author: Jennifer Lees-Marshment
Publisher: Springer
ISBN: 3319942980
Category : Political Science
Languages : en
Pages : 166
Book Description
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
Publisher: Springer
ISBN: 3319942980
Category : Political Science
Languages : en
Pages : 166
Book Description
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
Adapting to the New Normal: Political Parties During Lockdown and Social Distancing
Author: International IDEA
Publisher: International Institute for Democracy and Electoral Assistance (International IDEA)
ISBN: 9176713288
Category : Political Science
Languages : en
Pages : 35
Book Description
In several countries, political parties are stepping up their digital presence in the online world. This creates opportunities for political parties to reach a wider potential audience or membership base. Digitalization has been an ongoing process in political parties across the globe, and the current pandemic is likely to accelerate this process. This Primer highlights some of the mechanisms that are being widely used and can be adopted by political parties to allow them to continue to function or operate in times of social distancing and other contexts where restrictions on social gatherings are being enforced. It also presents practical options for digitalization and developing an online presence that parties in different contexts can adapt and optimize to respond to such restrictions, and ideas to support the transformation efforts that parties are undertaking.
Publisher: International Institute for Democracy and Electoral Assistance (International IDEA)
ISBN: 9176713288
Category : Political Science
Languages : en
Pages : 35
Book Description
In several countries, political parties are stepping up their digital presence in the online world. This creates opportunities for political parties to reach a wider potential audience or membership base. Digitalization has been an ongoing process in political parties across the globe, and the current pandemic is likely to accelerate this process. This Primer highlights some of the mechanisms that are being widely used and can be adopted by political parties to allow them to continue to function or operate in times of social distancing and other contexts where restrictions on social gatherings are being enforced. It also presents practical options for digitalization and developing an online presence that parties in different contexts can adapt and optimize to respond to such restrictions, and ideas to support the transformation efforts that parties are undertaking.
Political Marketing and Management in the 2017 New Zealand Election
Author: Jennifer Lees-Marshment
Publisher: Palgrave Pivot
ISBN: 9783030068271
Category :
Languages : en
Pages : 176
Book Description
Publisher: Palgrave Pivot
ISBN: 9783030068271
Category :
Languages : en
Pages : 176
Book Description
The Routledge Companion to Marketing and Society
Author: Krzysztof Kubacki
Publisher: Taylor & Francis
ISBN: 1000640930
Category : Business & Economics
Languages : en
Pages : 560
Book Description
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
Publisher: Taylor & Francis
ISBN: 1000640930
Category : Business & Economics
Languages : en
Pages : 560
Book Description
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
The Political Marketing Game
Author: J. Lees-Marshment
Publisher: Springer
ISBN: 0230299512
Category : Political Science
Languages : en
Pages : 272
Book Description
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Publisher: Springer
ISBN: 0230299512
Category : Political Science
Languages : en
Pages : 272
Book Description
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Democracy Under Siege?
Author: Timothy Hellwig
Publisher: Oxford University Press
ISBN: 0192585134
Category : Political Science
Languages : en
Pages : 231
Book Description
The Global Financial Crisis of 2008-2009 was catalyst for the most precipitous economic downturn in eight decades. This book examines how the GFC and ensuing Great Recession affected electoral politics in the world's developed democracies. The initial wave of research on the crisis concluded it did little to change the established relationships between voters, parties, and elections. Yet nearly a decade since the initial shock, the political landscape has changed in many ways, the extent to which has not been fully explained by existing studies. Democracy Under Siege? pushes against the received wisdom by advancing a framework for understanding citizen attitudes, preferences, and behaviour. It makes two central claims. First, while previous studies of the GFC tend to focus on an immediate impact of the crisis, Hellwig, Kweon, and Vowles argue that economic malaise has a long lasting impact. In addition to economic shock, the economic recovery has a significant impact on citizens' assessment of political elites. Second, the authors argue that unanticipated exogenous shocks like the GFC grants party elites an opening for political manoeuvre through public policy and rhetoric. As a result, political elites have a high degree of agency to shape public perceptions and behaviour. Political parties can strategically moderate citizens' economic uncertainty, mobilise/demobilise voters, and alter individuals' political preferences. By leveraging data from over 150,000 individuals across over 100 nationally-representative post-election surveys from the 1990s to 2017, this book shows how economic change during a tumultuous era affected economic perceptions, policy demands, political participation, and the vote. The Comparative Study of Electoral Systems (CSES) is a collaborative program of research among election study teams from around the world. Participating countries include a common module of survey questions in their post-election studies. The resulting data are deposited along with voting, demographic, district, and macro variables. The studies are then merged into a single, free, public dataset for use in comparative study and cross-level analysis. The set of volumes in this series is based on these CSES modules, and the volumes address the key theoretical issues and empirical debates in the study of elections and representative democracy. Some of the volumes will be organized around the theoretical issues raised by a particular module, while others will be thematic in their focus. Taken together, these volumes will provide a rigorous and ongoing contribution to understanding the expansion and consolidation of democracy in the twenty-first century. Series editors: Hans-Dieter Klingemann and Ian McAllister.
Publisher: Oxford University Press
ISBN: 0192585134
Category : Political Science
Languages : en
Pages : 231
Book Description
The Global Financial Crisis of 2008-2009 was catalyst for the most precipitous economic downturn in eight decades. This book examines how the GFC and ensuing Great Recession affected electoral politics in the world's developed democracies. The initial wave of research on the crisis concluded it did little to change the established relationships between voters, parties, and elections. Yet nearly a decade since the initial shock, the political landscape has changed in many ways, the extent to which has not been fully explained by existing studies. Democracy Under Siege? pushes against the received wisdom by advancing a framework for understanding citizen attitudes, preferences, and behaviour. It makes two central claims. First, while previous studies of the GFC tend to focus on an immediate impact of the crisis, Hellwig, Kweon, and Vowles argue that economic malaise has a long lasting impact. In addition to economic shock, the economic recovery has a significant impact on citizens' assessment of political elites. Second, the authors argue that unanticipated exogenous shocks like the GFC grants party elites an opening for political manoeuvre through public policy and rhetoric. As a result, political elites have a high degree of agency to shape public perceptions and behaviour. Political parties can strategically moderate citizens' economic uncertainty, mobilise/demobilise voters, and alter individuals' political preferences. By leveraging data from over 150,000 individuals across over 100 nationally-representative post-election surveys from the 1990s to 2017, this book shows how economic change during a tumultuous era affected economic perceptions, policy demands, political participation, and the vote. The Comparative Study of Electoral Systems (CSES) is a collaborative program of research among election study teams from around the world. Participating countries include a common module of survey questions in their post-election studies. The resulting data are deposited along with voting, demographic, district, and macro variables. The studies are then merged into a single, free, public dataset for use in comparative study and cross-level analysis. The set of volumes in this series is based on these CSES modules, and the volumes address the key theoretical issues and empirical debates in the study of elections and representative democracy. Some of the volumes will be organized around the theoretical issues raised by a particular module, while others will be thematic in their focus. Taken together, these volumes will provide a rigorous and ongoing contribution to understanding the expansion and consolidation of democracy in the twenty-first century. Series editors: Hans-Dieter Klingemann and Ian McAllister.