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Political Marketing and British Political Parties

Political Marketing and British Political Parties PDF Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719060175
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...