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Author:
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 8
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Author:
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 8
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Book Description
Author: Kevin R. Salley
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 16
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Book Description
Author: Louise I. Gerdes
Publisher: Greenhaven Publishing LLC
ISBN: 0737768649
Category : Young Adult Nonfiction
Languages : en
Pages : 113
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Book Description
The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.
Author: Adam D. Sheingate
Publisher: Oxford University Press
ISBN: 0190217197
Category : History
Languages : en
Pages : 297
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Book Description
Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Author:
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 180
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Author:
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 52
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Author: United States. Federal Election Commission
Publisher:
ISBN:
Category : Campaign funds
Languages : en
Pages : 16
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Book Description
Author: Emmanuel Mogaji
Publisher: Routledge
ISBN: 1000384748
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Author:
Publisher:
ISBN:
Category : Election law
Languages : en
Pages : 324
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
