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Author: Sharon Zukin
Publisher: Routledge
ISBN: 1317325354
Category : Social Science
Languages : en
Pages : 346
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Book Description
This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.
Author: Sharon Zukin
Publisher: Routledge
ISBN: 1317325354
Category : Social Science
Languages : en
Pages : 346
Get Book Here
Book Description
This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.
Author: Sharon Zukin
Publisher: Routledge
ISBN: 1317325362
Category : Social Science
Languages : en
Pages : 336
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Book Description
This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Author: Markus Ståhlberg
Publisher: Kogan Page Publishers
ISBN: 0749464720
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Author:
Publisher:
ISBN:
Category : Consumer price indexes
Languages : en
Pages : 124
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Book Description
Author:
Publisher:
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Category : Marketing research
Languages : en
Pages : 40
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Book Description
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540720030
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author: Rebecca E. Lee
Publisher: Human Kinetics
ISBN: 1492582956
Category : Medical
Languages : en
Pages : 249
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Book Description
Obesity has become a global crisis. Although most would agree that eating better and being more physically active are the answer to the problem, researchers have recently become aware that the problem goes beyond just changing individual behaviors. We can convince people of the benefits of healthful eating and regular physical activity, but what happens when they go home to a neighborhood where fresh vegetables are not available and opportunities for physical activity are hard to find? If the environment doesn’t help support healthy lifestyles, the change will be next to impossible to sustain. In Reversing the Obesogenic Environment, leading researchers Lee, McAlexander, and Banda introduce the concept of the obesogenic environment—an environment that leads people to become obese—and explore ways that changing our environment can encourage healthier choices. Although most of the current literature focuses on the food supply and dietary habits, Reversing the ObesogenicEnvironment takes a broader view of the current obesity problem. It looks at all of the elements that combine to create the obesogenic environment: •The ways that the built environment, access to resources, and active transportation systems can either foster or discourage regular physical activity •The multiple factors that encourage consumption of calorie-laden, nutritionally inadequate foods that can lead to obesity •The positive and negative impact of public policy •The influence of family, culture, socioeconomic status, and other social factors on an individual’s health behaviors as well as access to physical activity opportunities and healthier food options •The role that media and marketing play in food purchasing decisions With Reversing the Obesogenic Environment, readers will get a cutting-edge view of this emerging body of research with applications that can be realistically implemented in their communities. The book goes beyond defining the issues that contribute to the obesity epidemic—it offers tools that will help practitioners start to reverse it. Throughout the book, the authors incorporate practical recommendations based on the latest research. Sample programs and policies, checklists, and potential solutions offer readers a starting point for changes in their own communities. The obesity epidemic is a multifaceted issue influenced by factors ranging from international trade and national policy to individual behaviors. Reversing the problem will take coordinated multilevel efforts. These efforts may take years to come to fruition, but it isn’t too late to take action. Reversing the Obesogenic Environment is the ideal guide to taking the first steps toward change. Reversing the Obesogenic Environment is part of the Physical Activity Intervention Series (PAIS). This timely series provides educational resources for professionals interested in promoting and implementing physical activity and health promotion programs to a diverse and often-resistant population.
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 484
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Book Description
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Cosmetics
Languages : en
Pages : 1360
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Book Description
