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Author: William T. Brooks
Publisher: John Wiley & Sons
ISBN: 0470541814
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.
Author: William T. Brooks
Publisher: John Wiley & Sons
ISBN: 0470541814
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.
Author: Stewart Acuff
Publisher:
ISBN: 9780985397227
Category : Community organization
Languages : en
Pages : 0
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Book Description
"Playing Bigger Than You Are: A Life in Organizing" is Stewart Acuff's story of his 30-year life in organizing. Be it organizing citizens for stop signs at a busy intersection in Memphis, successfully working to unionize the Atlanta Olympics, or guiding the nationwide organizing program of the AFL-CIO, we get a rare insight into the day-to-day struggles of an organizer. We meet a man who risked his life as a UN observer during elections in Sierra Leone, has spent time in jail, marched in the WTO "Battle of Seattle," and helped sidetrack Newt Gingrich during the 'Contract with America' days. In his foreword, Senator Bernie Sanders says "Stewart Acuff is one of the best when it comes to helping Americans organize to get things done."
Author: Brittany Do
Publisher:
ISBN: 9781636767352
Category :
Languages : en
Pages : 208
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Book Description
You are a leader. Even if you don't realize it, you inherently have influence on your world and the people around you. Bigger Than Leadership: Stories of Influence, Intention, and Inspiration explores what it means to be an intentional everyday leader. Through more than eighty-five individual stories, including those of John Norlin, Houston Kraft, and Drew Dudley, author Brittany Do shows us: How being your authentic self, living uncomfortably, and taking chances actually pays off in the end How being intentional, in even the smallest of positive actions, has more impact than you may originally think How you can work collectively with others for the benefit of all Life and leadership are intertwined, even in the often small, mundane moments. Although every human's journey to leadership is unique as we flow in and out of each other's lives, there is much to learn from our peers. Do's Bigger Than Leadership aims to arm readers with a diverse arsenal of inspiration and show how you, yes you, are a leader.
Author: Al Ramadan
Publisher: HarperCollins
ISBN: 0062407627
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
Author: Rick Tamlyn
Publisher: Hay House, Inc
ISBN: 1401943691
Category : Self-Help
Languages : en
Pages : 225
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Book Description
Change the way you think about work, productivity, and creativity - and go from surviving to thriving! Play Your Bigger Game provides a philosophy and methodology that you can learn in just nine minutes, and it will serve you for the rest of your life. Self-empowerment expert Rick Tamlyn believes that life is all made up. So why not make it a game of your own design—one that excites, challenges, and allows you to fully express your talents and creativity? When you play your bigger game, you create a life that is dynamic, engaging, and wildly inspiring. This book is your antidote to inertia—you will never feel stuck again. Each and every day, it will motivate you to keep stretching, achieving, and thriving above and beyond any boundaries or limitations that might have held you back in the past. Play Your Bigger Game offers pathways, tools, and inspiring stories to feed the hunger in your soul, light the fires of your imagination, and build a fulfilling life and a lasting legacy. If you long to: • have a more positive impact within your family, your work, your community, or organization • make a change, but you aren’t sure what sort of change • create meaningful work • take responsibility and direct your destiny • make a difference or leave a legacy . . . then you should join thousands of others around the world and play your bigger game!
Author: Hyewon Kyung
Publisher: Greenwillow Books
ISBN: 9780062683120
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Author: Katherine Behar
Publisher: punctum books
ISBN: 0692652833
Category : Social Science
Languages : en
Pages : 72
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Book Description
"I shall consider human actions and appetites just as if it were a question of lines, planes, and bodies." -Spinoza, in Ethics In her first inquiry toward decelerationist aesthetics, Katherine Behar explores the rise of two "big deal" contemporary phenomena, big data and obesity. In both, scale rearticulates the human as a diffuse informational pattern, causing important shifts in political form as well as aesthetic form. Bigness redraws relationships between the singular and the collective. Understood as informational patterns, collectives can be radically inclusive, even incorporating nonhumans. As a result, the political subject is slowly becoming a new object. This social and informational body belongs to no single individual, but is shared in solidarity with something "bigger than you." In decelerationist aesthetics, the aesthetic properties, proclivities, and performances of objects come to defy the accelerationist imperative to be nimbly individuated. Decelerationist aesthetics rejects atomistic, liberal, humanist subjects; this unit of self is too consonant with capitalist relations and functions. Instead, decelerationist aesthetics favors transhuman sociality embodied in particulate, mattered objects; the aesthetic form of such objects resists capitalist speed and immediacy by taking back and taking up space and time. In just this way, big data calls into question the conventions by which humans are defined as discrete entities, and individual scales of agency are made to form central binding pillars of social existence through which bodies are drawn into relations of power and pathos.
Author: Michael Dell
Publisher: Penguin
ISBN: 0593087747
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
WALL STREET JOURNAL BESTSELLER From Michael Dell, renowned founder and chief executive of one of America’s largest technology companies, the inside story of the battles that defined him as a leader In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy—or destroy it completely. Play Nice But Win is a riveting account of the three battles waged for Dell Technologies: one to launch it, one to keep it, and one to transform it. For the first time, Dell reveals the highs and lows of the company's evolution amidst a rapidly changing industry—and his own, as he matured into the CEO it needed. With humor and humility, he recalls the mentors who showed him how to turn his passion into a business; the competitors who became friends, foes, or both; and the sharks that circled, looking for weakness. What emerges is the long-term vision underpinning his success: that technology is ultimately about people and their potential. More than an honest portrait of a leader at a crossroads, Play Nice But Win is a survival story proving that while anyone with technological insight and entrepreneurial zeal might build something great—it takes a leader to build something that lasts.
Author: Dirk Hayhurst
Publisher: Kensington Books
ISBN: 0806534877
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
"The best writer in a baseball uniform." --Tyler Kepner, The New York Times After nearly a decade in the minors, Dirk Hayhurst defied the odds to climb onto the pitcher's mound for the Toronto Blue Jays. Newly married, with a big league paycheck and a brand new house, Hayhurst was ready for a great season in the Bigs. Then fate delivered a crushing hit. Hayhurst blew out his pitching shoulder in an insane off-season workout program. After surgery, rehab, and more rehab, his major-league dreams seemed more distant than ever. From there things got worse, weirder, and funnier. In a crazy world of injured athletes, autograph-seeking nuns, angry wrestlers, and trainers with a taste for torture, Hayhurst learned lessons about the game--and himself--that were not in any rulebook. Honest, soul'searching, insightful, hilarious, and moving, Dirk Hayhurst's latest memoir is an indisputable baseball classic. Praise for The Bullpen Gospels and Out of My League "Dirk Hayhurst writes about baseball in a unique way. Observant, insightful, human, and hilarious." --Bob Costas "A fun read. . .This book shows why baseball is so often used as a metaphor for life." --Keith Olbermann "Entertaining and engaging. . .reminiscent of Jim Bouton's Ball Four." --Booklist "A rare gem of a baseball book." --Tom Verducci, Sports Illustrated "A humorous, candid, and insightful memoir of Hayhurst's rookie season in the majors. . .Grade: Home Run." --Cleveland Plain Dealer
Author: William T. Brooks
Publisher: John Wiley & Sons
ISBN: 0470260351
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.
