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Author: Michael Hyatt
Publisher: Thomas Nelson Inc
ISBN: 159555503X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Author: Michael Hyatt
Publisher: Thomas Nelson Inc
ISBN: 159555503X
Category : Business & Economics
Languages : en
Pages : 289
Get Book
Book Description
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Author: Peter L. W. Osnos
Publisher:
ISBN: 9781735996806
Category :
Languages : en
Pages :
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Book Description
In more than five decades as a reporter, editor and publisher, Peter Osnos has had an especially good view of momentous events and relationships with some of the most influential personalities of our time.As a young journalist for I.F.Stone's Weekly, one of the leading publications of the turbulent 1960s and in 18 years at The Washington Post , he covered the war in Vietnam and Cambodia, the Soviet Union at the height of Kremlin power, Washington D.C. as National Editor, "Swinging London" in the 60s and Thatcher's Britain in the 1980s.At Random House and the company he founded, PublicAffairs, he was responsible for books by four presidents -Carter, Clinton, Obama and Trump; celebrated Washington figures including Robert McNamara, House Speaker Tip O'Neill and Vernon Jordan, first ladies Rosalynn Carter and Nancy Reagan, the billionaire George Soros, basketball superstars Kareem Abdul Jabbar and Magic Johnson, legendary spies, political dissidents and the writers, Molly Ivins and Peggy Noonan, among many others. In this unusually wide-ranging memoir, Osnos uses a reporter's skills to portray historic events and encounters beginning with his parents' extraordinary World War II experiences escaping Europe to India, where he was born, to the present day. He shares unique portraits of the famous people he worked with and an insider's perspective of the news and publishing businesses.As he charts the evolution of his career and recent history, he also explores the influence and impact of family, character, curiosity, luck, resilience, a well-pressed suit and some unexpected wrinkles. Also featuring a "virtual attic" of photographs.
Author: Michel Houellebecq
Publisher: Random House
ISBN: 1448105471
Category : Fiction
Languages : en
Pages : 372
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Book Description
From the author of cult favourite Atomised 'Reading Houellebecq is like being caught up in a tropical storm: you are blown away by the ferocity of his imagination' Observer Michel is a civil-servant at the Ministry of Culture. When his father is murdered, Michel takes a leave of absence to go on a package tour to Thailand. Infuriated by the shallow hypocrisy and mediocrity of his fellow travellers, only the awkward Valerie attracts his attention. Too bashful to pursue her, Michel prefers the uncomplicated pleasures of Thai massage parlours and sex with local women. Back in Paris, he calls Valerie and they plunge into a passionate affair, which strays into S&M, partner-swapping and sex in public. Michel quits his job, and tries to help Valerie and her boss, Jean-Yves, in their ailing travel business, by offering travel packages based on sex tourism in the third world. When their project comes to fruition and the three return to Thailand, Michel discovers that sex is neither the most consuming nor the most dangerous of human passions... 'With Atomised, you could see that Houellebecq was headed for greatness. With Platform he has attained it. The book is a stunning achievement.' Evening Standard
Author: Peter L. W. Osnos
Publisher: Harvard Business Press
ISBN: 1647822807
Category : Biography & Autobiography
Languages : en
Pages : 181
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Book Description
A compelling new picture of one of the most important, complex, and misunderstood figures of our time. The name George Soros is recognized around the world. Universally known for his decades of philanthropy, progressive politics, and investment success, he is equally well known as the nemesis of the far right—the target of sustained attacks from nationalists, populists, authoritarian regimes, and anti-Semites—because of his commitment to open society, freedom of the press, and liberal democracy. At age 91, Soros still looms large on the global stage, and yet the man himself is surprisingly little understood. Asking people to describe Soros is likely to elicit different and seemingly contradictory answers. Who is George Soros, really? And why does this question matter? Biographers have attempted to tell the story of George Soros, but no single account of his life can capture his extraordinary, multifaceted character. Now, in this ambitious and revealing new book, Soros's longtime publisher, Peter L. W. Osnos, has assembled an intriguing set of contributors from a variety of different perspectives—public intellectuals (Eva Hoffman, Michael Ignatieff), journalists (Sebastian Mallaby, Orville Schell), scholars (Leon Botstein, Ivan Krastev), and nonprofit leaders (Gara LaMarche, Darren Walker)—to paint a full picture of the man beyond the media portrayals. Some have worked closely with Soros, while others have wrestled with issues and quandaries similar to his in their own endeavors. Their collective expertise shines a new light on Soros's activities and passions and, to the extent possible, the motivation for them and the outcomes that resulted. Through this kaleidoscope of viewpoints emerges a vivid and compelling portrait of this remarkable man's unique and consequential impact. It has truly been a life in full.
Author: Michael A. Cusumano
Publisher: HarperCollins
ISBN: 0062896334
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.
Author: Mauro F. Guillén
Publisher: University of Pennsylvania Press
ISBN: 1613631510
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.
Author: Laure Claire Reillier
Publisher: Taylor & Francis
ISBN: 1317085515
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Author: Cynthia Johnson
Publisher: Lorena Jones Books
ISBN: 0399581375
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Author: James Muldoon
Publisher:
ISBN: 9780745346984
Category : Digital media
Languages : en
Pages : 0
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Book Description
A bold new manifesto for digital technology after capitalism.
Author: Geoffrey G. Parker
Publisher: W. W. Norton & Company
ISBN: 0393249123
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
