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Author: Eli Avraham
Publisher: Routledge
ISBN: 1136378413
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Author: Eli Avraham
Publisher: Routledge
ISBN: 1136378413
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Author: Nikki Usher
Publisher: Columbia University Press
ISBN: 0231545606
Category : Language Arts & Disciplines
Languages : en
Pages : 232
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Book Description
As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.
Author:
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Category :
Languages : en
Pages : 990
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Book Description
Author: William Naill Otto
Publisher:
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Category : College student newspapers and periodicals
Languages : en
Pages : 490
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Book Description
Author: John Albert Sleicher
Publisher:
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Category :
Languages : en
Pages : 654
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Book Description
Author: Walter Williams
Publisher:
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Category : Journalism
Languages : en
Pages : 344
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Book Description
Author: New York State College of Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 198
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Book Description
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Category : Education
Languages : en
Pages : 442
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Book Description
Author: William Earl Porter
Publisher: University of Michigan Press
ISBN: 0472221019
Category : Political Science
Languages : en
Pages : 661
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Book Description
Assault on the Media: The Nixon Years, New and Expanded Edition, uses a 21st century perspective to revaluate the media warfare of the late 1960s and 1970s and its lasting effects. Although it is well known Nixon reveled in his abrasive relationship with the press, documents published since that era reveal the motivations that drove members of the administration to divert attention from illegal, undemocratic, discriminatory, or mean-spirited approaches to governance. Informed by a half-century of historical analyses and released documents, this expanded edition of William E. Porter’s award-winning Assault on the Media analyzes new documents of significance; synthesizes recent historical analyses; incorporates legal evaluations by journalism scholars; and traces how Nixon-era plans cultivated the divisive state of 21st-century society and amplified assaults on journalism. It also evaluates lasting concerns about the Supreme Court’s Pentagon Papers decision and journalists cited for contempt as a form of prior restraint; the currencies of power and race in protecting confidential sources; and regulatory decisions that hamper effective journalism. Assault on the Media not only documents the incidents and circumstances of governmental intimidation, harassment, and regulation of the news media during the Nixon presidency, but it offers insights into the long-term effects and their relevance today.
Author: Philip F. Esler
Publisher: Oxford University Press
ISBN: 0191079898
Category : History
Languages : en
Pages : 301
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Book Description
In 1961 archaeologists discovered a family archive of legal papyri in a cave near the Dead Sea where their owner, the Jewish woman Babatha, had hidden them in 135 CE at the end of the Bar Kokhba revolt. Babatha's Orchard analyzes the oldest four of these papyri to argue that underlying them is a hitherto undetected and surprising train of events concerning how Babatha's father, Shim'on, purchased a date-palm orchard in Maoza on the southern shore of the Dead Sea in 99 CE that he later gave to Babatha. The central features of the story, untold for two millennia, relate to how a high Nabatean official had purchased the orchard only a month before, but suddenly rescinded the purchase, and how Shim'on then acquired it, in enlarged form, from the vendor. Teasing out the details involves deploying the new methodology of archival ethnography, combined with a fresh scrutiny of the papyri (written in Nabatean Aramaic), to investigate the Nabatean and Jewish individuals mentioned and their relationships within the social, ethnic, economic, and political realities of Nabatea at that time. Aspects of this context which are thrown into sharp relief by Babatha's Orchard include: the prominence of wealthy Nabatean women and their husbands' financial reliance on them; the high returns and steep losses possible in date cultivation; the sophistication of Nabatean law and lawyers; the lingering effect of the Nabateans' nomadic past in lessening the social distance between elite and non-elite; and the good ethnic relations between Nabateans and Jews.
