Author: Arvid Viken
Publisher: Routledge
ISBN: 1317080610
Category : Political Science
Languages : en
Pages : 393
Book Description
Through an interdisciplinary range of case studies from across the Northern rim of Europe, this volume shows how place reinvention as a concept affects not only global cities but also marginal regions. Linking place reinvention to the economic, the symbolic and the political production of space, the volume puts forward insights into how 'marginal areas' understand their role in the global competition between places and regions through their branding strategies, playing with representations of the unique and the ordinary, urban and rural, reindustrialization and cultural economy. It also shows how and why some places seem to retain and strengthen their uniqueness, whilst others are losing their local distinctiveness in the struggle to survive.
Place Reinvention
Author: Arvid Viken
Publisher: Routledge
ISBN: 1317080610
Category : Political Science
Languages : en
Pages : 393
Book Description
Through an interdisciplinary range of case studies from across the Northern rim of Europe, this volume shows how place reinvention as a concept affects not only global cities but also marginal regions. Linking place reinvention to the economic, the symbolic and the political production of space, the volume puts forward insights into how 'marginal areas' understand their role in the global competition between places and regions through their branding strategies, playing with representations of the unique and the ordinary, urban and rural, reindustrialization and cultural economy. It also shows how and why some places seem to retain and strengthen their uniqueness, whilst others are losing their local distinctiveness in the struggle to survive.
Publisher: Routledge
ISBN: 1317080610
Category : Political Science
Languages : en
Pages : 393
Book Description
Through an interdisciplinary range of case studies from across the Northern rim of Europe, this volume shows how place reinvention as a concept affects not only global cities but also marginal regions. Linking place reinvention to the economic, the symbolic and the political production of space, the volume puts forward insights into how 'marginal areas' understand their role in the global competition between places and regions through their branding strategies, playing with representations of the unique and the ordinary, urban and rural, reindustrialization and cultural economy. It also shows how and why some places seem to retain and strengthen their uniqueness, whilst others are losing their local distinctiveness in the struggle to survive.
Staging the New Berlin
Author: Claire Colomb
Publisher: Routledge
ISBN: 1136489363
Category : Architecture
Languages : en
Pages : 369
Book Description
This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the ‘new Berlin’ to potential investors, tourists, Germans and the Berliners themselves. The book analyzes the images of the city and the narrative of urban change, which were produced over two decades. In the 1990s three key sites were turned into icons of the ‘new Berlin’: the new Postdamer Platz, the new government quarter, and the redeveloped historical core of the Friedrichstadt. Eventually, the entire inner city was ‘staged’ through a series of events which turned construction sites into tourist attractions. New sites and spaces gradually became part of the 2000s place marketing imagery and narrative, as urban leaders sought to promote the ‘creative city’. By combining urban political economy and cultural approaches from the disciplines of urban politics, geography, sociology and planning, the book contributes to a better understanding of the interplay between the symbolic ‘politics of representation’ through place marketing and the politics of urban development and place making in contemporary urban governance.
Publisher: Routledge
ISBN: 1136489363
Category : Architecture
Languages : en
Pages : 369
Book Description
This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the ‘new Berlin’ to potential investors, tourists, Germans and the Berliners themselves. The book analyzes the images of the city and the narrative of urban change, which were produced over two decades. In the 1990s three key sites were turned into icons of the ‘new Berlin’: the new Postdamer Platz, the new government quarter, and the redeveloped historical core of the Friedrichstadt. Eventually, the entire inner city was ‘staged’ through a series of events which turned construction sites into tourist attractions. New sites and spaces gradually became part of the 2000s place marketing imagery and narrative, as urban leaders sought to promote the ‘creative city’. By combining urban political economy and cultural approaches from the disciplines of urban politics, geography, sociology and planning, the book contributes to a better understanding of the interplay between the symbolic ‘politics of representation’ through place marketing and the politics of urban development and place making in contemporary urban governance.
Reinvention
Author: Brian TRACY
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814413463
Category : Business & Economics
Languages : en
Pages : 226
Book Description
If you knew you couldn't fail, what is the greatest thing you would dare to dream? Is the job you now have the one you've always wanted? Do you work with the kind of people you'd like to work with? As personal success expert Brian Tracy can attest, it's not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you. And it is possible. In Reinvention, Brian Tracy reveals how every one of us is engineered for success, and with the right focus, can remake ourselves and put an end to the chronic stress, unhappiness, and dissatisfaction we might feel in our careers and lives. This unique, life-altering book gives readers an interactive series of exercises they can use to focus on what they really want for themselves, and: take control of their careers • turn unexpected shakeups and turbulence into positive occasions for growth • dramatically improve their earning ability • develop the self-confidence to take the kind of risks that lead to rapid advancement • decide on and get the job they really want • set clear goals for their lives • write resumes that get results • determine their own salary range We live in a time of rapid change...but also of unprecedented opportunity. This book supplies readers with a proven system they can use to turn their greatest dreams into reality!
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814413463
Category : Business & Economics
Languages : en
Pages : 226
Book Description
If you knew you couldn't fail, what is the greatest thing you would dare to dream? Is the job you now have the one you've always wanted? Do you work with the kind of people you'd like to work with? As personal success expert Brian Tracy can attest, it's not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you. And it is possible. In Reinvention, Brian Tracy reveals how every one of us is engineered for success, and with the right focus, can remake ourselves and put an end to the chronic stress, unhappiness, and dissatisfaction we might feel in our careers and lives. This unique, life-altering book gives readers an interactive series of exercises they can use to focus on what they really want for themselves, and: take control of their careers • turn unexpected shakeups and turbulence into positive occasions for growth • dramatically improve their earning ability • develop the self-confidence to take the kind of risks that lead to rapid advancement • decide on and get the job they really want • set clear goals for their lives • write resumes that get results • determine their own salary range We live in a time of rapid change...but also of unprecedented opportunity. This book supplies readers with a proven system they can use to turn their greatest dreams into reality!
Reinvent
Author: Mike Kinch
Publisher: Xlibris Corporation
ISBN: 1493136542
Category : Self-Help
Languages : en
Pages : 107
Book Description
New book "REINVENT" shows readers means to a healthy world view. Author Mike Kinch uses his life journey from agnostic to mature Christian to create a truly challenging and inspiring read. Whoever one truly is at one's core, and what one can achieve in one's life is the direct result of one's mindset, one's belief. This shapes one's self image which outworks in one's being a fulfilled, healthy and whole or a dysfunctional human being. Question is how does one get out of this vicious downward spiral? By moving from erroneous subjective contemporary cultural convictions to a truth and Divine relationship based, transformed worldview. Kinch has found this to be the case in the Christian faith when correctly understood, applied and outworked in his life. "REINVENT" is author Mike Kinch's highly informative, life challenging and inspiring book about personal transformation that encourages readers to mature from who they are to who they could be, a better more fulfilled person. For the first twenty of his adult years, Kinch was a confirmed agnostic however in the last twenty plus, he has transformed into a mature Christian who looks to God for wisdom and guidance. Each of the thirty four chapters embraces a life principle challenging readers to address and potentially change a particular aspect of their lives. This enlightening book is filled with illustrations from his personal journey and significant quotations from various eminent thinkers. It also shows readers that life does not have to be full of despair and hopelessness. That there is hope for a better future, there is a way to get to the light at the end of the tunnel. "REINVENT" is packed with wisdom that shows readers how to become a better person, to facilitate achieving one's destiny in life and to leave a legacy for generations to come. For more information, log on to http://www.mikekinch.com/ CHAPTERS SUMMARY: 1. From Yesterday to Tomorrow Via Today 2. From Contemporary to Kingdom Culture 3. From Personal to Kingdom Purpose 4. From Idle to Disciplined Thinking 5. From Low to Healthy Self-Esteem 6. From Self to Holy Spirit Directions 7. From Independence to Interdependence 8. From Obstacles to Opportunities 9. From Do Do to Be Do 10. From Self Enslavement to Self Mastery 11. From Legalism to Freedom 12. From Temperamental to Stable 13. From Bad to Good Reinvention 14. From Seasonal Sensuality to Tranquil Solidarity 15. From Bad to Great Attitude 16. From Reading to Revelation 17. From Hearing to Listening 18. From Looking to Seeing 19. From External to Internal Beauty 20. From Caged Budgie to Free Eagle 21. From Turkey to Lion 22. From Toxic Inheritance to Healing Destiny 23. From Perspiration to Inspiration 24. From Human Avoidance to Human Interaction 25. From Shipwreck to Ship Navigator 26. From Up Anchor to Being Anchored 27. From Wind Driven to Rudder Directed 28. From Stroke to Striking Back 29. From Memory Loss to Making Notes 30. From Teacher, Prophesier to Scribe 31. From Coach Driver to Coach 32. From Stripping to Stepping Out 33. From Corporate Degeneration to Regeneration 34. From Individual Degeneration to Regeneration
Publisher: Xlibris Corporation
ISBN: 1493136542
Category : Self-Help
Languages : en
Pages : 107
Book Description
New book "REINVENT" shows readers means to a healthy world view. Author Mike Kinch uses his life journey from agnostic to mature Christian to create a truly challenging and inspiring read. Whoever one truly is at one's core, and what one can achieve in one's life is the direct result of one's mindset, one's belief. This shapes one's self image which outworks in one's being a fulfilled, healthy and whole or a dysfunctional human being. Question is how does one get out of this vicious downward spiral? By moving from erroneous subjective contemporary cultural convictions to a truth and Divine relationship based, transformed worldview. Kinch has found this to be the case in the Christian faith when correctly understood, applied and outworked in his life. "REINVENT" is author Mike Kinch's highly informative, life challenging and inspiring book about personal transformation that encourages readers to mature from who they are to who they could be, a better more fulfilled person. For the first twenty of his adult years, Kinch was a confirmed agnostic however in the last twenty plus, he has transformed into a mature Christian who looks to God for wisdom and guidance. Each of the thirty four chapters embraces a life principle challenging readers to address and potentially change a particular aspect of their lives. This enlightening book is filled with illustrations from his personal journey and significant quotations from various eminent thinkers. It also shows readers that life does not have to be full of despair and hopelessness. That there is hope for a better future, there is a way to get to the light at the end of the tunnel. "REINVENT" is packed with wisdom that shows readers how to become a better person, to facilitate achieving one's destiny in life and to leave a legacy for generations to come. For more information, log on to http://www.mikekinch.com/ CHAPTERS SUMMARY: 1. From Yesterday to Tomorrow Via Today 2. From Contemporary to Kingdom Culture 3. From Personal to Kingdom Purpose 4. From Idle to Disciplined Thinking 5. From Low to Healthy Self-Esteem 6. From Self to Holy Spirit Directions 7. From Independence to Interdependence 8. From Obstacles to Opportunities 9. From Do Do to Be Do 10. From Self Enslavement to Self Mastery 11. From Legalism to Freedom 12. From Temperamental to Stable 13. From Bad to Good Reinvention 14. From Seasonal Sensuality to Tranquil Solidarity 15. From Bad to Great Attitude 16. From Reading to Revelation 17. From Hearing to Listening 18. From Looking to Seeing 19. From External to Internal Beauty 20. From Caged Budgie to Free Eagle 21. From Turkey to Lion 22. From Toxic Inheritance to Healing Destiny 23. From Perspiration to Inspiration 24. From Human Avoidance to Human Interaction 25. From Shipwreck to Ship Navigator 26. From Up Anchor to Being Anchored 27. From Wind Driven to Rudder Directed 28. From Stroke to Striking Back 29. From Memory Loss to Making Notes 30. From Teacher, Prophesier to Scribe 31. From Coach Driver to Coach 32. From Stripping to Stepping Out 33. From Corporate Degeneration to Regeneration 34. From Individual Degeneration to Regeneration
Radical Reinvention
Author: Kaya Oakes
Publisher: Catapult
ISBN: 1619020920
Category : Biography & Autobiography
Languages : en
Pages : 137
Book Description
As someone who clocked more time in mosh pits and at pro–choice rallies than kneeling in a pew, Kaya Oakes was not necessarily the kind of Catholic girl the Vatican was after. But even while she immersed herself in the punk rock scene and proudly called herself an atheist, something kept pulling her back to the religion of her Irish roots. After running away from the Church for thirty years, Kaya decides to return. Her marriage is under stress, her job is no longer satisfying, and with multiple deaths in her family, a darkness looms large. In spite of her frustration with Catholic conservatism, nothing brings her peace like Mass. After years of searching to no avail for a better religious fit, she realizes that the only way to find harmony—in her faith and her personal life—is to confront the Church she'd left behind. Rebellious and hypercritical, Kaya relearns the catechisms and achieves the sacraments, all while trying to reconcile her liberal beliefs with contemporary Church philosophy. Along the way she meets a group of feisty feminist nuns, a "pray–and–bitch" circle, an all–too handsome Italian priest, and a motley crew of misfits doing their best to find their voices in an outdated institution. This is a story of transformation, not only of Kaya's from ex–Catholic to amateur theologian, but ultimately of the cultural and ethical pushes for change that are rocking the world's largest religion to its core.
Publisher: Catapult
ISBN: 1619020920
Category : Biography & Autobiography
Languages : en
Pages : 137
Book Description
As someone who clocked more time in mosh pits and at pro–choice rallies than kneeling in a pew, Kaya Oakes was not necessarily the kind of Catholic girl the Vatican was after. But even while she immersed herself in the punk rock scene and proudly called herself an atheist, something kept pulling her back to the religion of her Irish roots. After running away from the Church for thirty years, Kaya decides to return. Her marriage is under stress, her job is no longer satisfying, and with multiple deaths in her family, a darkness looms large. In spite of her frustration with Catholic conservatism, nothing brings her peace like Mass. After years of searching to no avail for a better religious fit, she realizes that the only way to find harmony—in her faith and her personal life—is to confront the Church she'd left behind. Rebellious and hypercritical, Kaya relearns the catechisms and achieves the sacraments, all while trying to reconcile her liberal beliefs with contemporary Church philosophy. Along the way she meets a group of feisty feminist nuns, a "pray–and–bitch" circle, an all–too handsome Italian priest, and a motley crew of misfits doing their best to find their voices in an outdated institution. This is a story of transformation, not only of Kaya's from ex–Catholic to amateur theologian, but ultimately of the cultural and ethical pushes for change that are rocking the world's largest religion to its core.
The Reinvention Equation
Author: Howard J. Parsons
Publisher: Balboa Press
ISBN: 1504371941
Category : Self-Help
Languages : en
Pages : 99
Book Description
The Reinvention Equation is a practical guide for baby boomers who have lost their rhythm that they were taught growing up as to how the world works. Howard Parsons had his first taste of life transition at age fourteen when his mother, his best friend, died. His anchor to his world, as he knew it, was gone. Not knowing how nor having tools to navigate his life, Howard turned to isolation, hard work, and alcohol to make the journey as best as he could. In the years to follow, Howard learned new skills and techniques to reinvent his life, providing deep satisfaction and gratitude for all that is available. Here is a blueprint that will show you the process to reinvent your life, get past old ways of doing things, and find once again your essential self as the guiding source in your life. In the new world order, which is not what baby boomers expected, thinking, feeling, and physical actions must be aligned with your essential self.
Publisher: Balboa Press
ISBN: 1504371941
Category : Self-Help
Languages : en
Pages : 99
Book Description
The Reinvention Equation is a practical guide for baby boomers who have lost their rhythm that they were taught growing up as to how the world works. Howard Parsons had his first taste of life transition at age fourteen when his mother, his best friend, died. His anchor to his world, as he knew it, was gone. Not knowing how nor having tools to navigate his life, Howard turned to isolation, hard work, and alcohol to make the journey as best as he could. In the years to follow, Howard learned new skills and techniques to reinvent his life, providing deep satisfaction and gratitude for all that is available. Here is a blueprint that will show you the process to reinvent your life, get past old ways of doing things, and find once again your essential self as the guiding source in your life. In the new world order, which is not what baby boomers expected, thinking, feeling, and physical actions must be aligned with your essential self.
Reinvention
Author: Anthony Elliott
Publisher: Routledge
ISBN: 1000260267
Category : Business & Economics
Languages : en
Pages : 176
Book Description
Ours is the era of "reinvention". From psychotherapy to life coaching, from self-help manuals to cosmetic surgery and from corporate rebranding to urban redesign: the art of reinvention is inextricably interwoven with the lure of the next frontier, the breakthrough to the next boundary – especially boundaries of the self. In this new, updated edition of this remarkable book, Anthony Elliott examines "reinvention" as a key buzzword of our times. Through a wide-ranging and impassioned assessment, Elliott unmasks the ever-increasing globalization of reinvention – from reinvention gurus to business reinvention, from personal makeovers to corporate rebrandings. In doing so, he undertakes a serious if often amusing consideration of contemporary reinvention practices, including super-fast weight-loss diets, celebrity makeovers, body augmentations, speed dating, online relationship therapies, organizational restructurings, business downsizings and many more. The second edition of Reinvention includes a new chapter on the digital revolution and artificial intelligence, which situates reinvention within the context of technological automation. There is also a discussion of how the Covid-19 global pandemic has impacted today’s cultures of reinvention. In addition, there is a new concluding chapter in which the author develops further his theoretical account of the nature of reinvention societies. This absorbing book will continue to be the ideal introduction to reinvention for students and general readers alike. Reinvention offers a provocative and radical reflection on an issue (sometimes treated as trivial in the public sphere) that is increasingly politically urgent in terms of its personal, social and environmental consequences.
Publisher: Routledge
ISBN: 1000260267
Category : Business & Economics
Languages : en
Pages : 176
Book Description
Ours is the era of "reinvention". From psychotherapy to life coaching, from self-help manuals to cosmetic surgery and from corporate rebranding to urban redesign: the art of reinvention is inextricably interwoven with the lure of the next frontier, the breakthrough to the next boundary – especially boundaries of the self. In this new, updated edition of this remarkable book, Anthony Elliott examines "reinvention" as a key buzzword of our times. Through a wide-ranging and impassioned assessment, Elliott unmasks the ever-increasing globalization of reinvention – from reinvention gurus to business reinvention, from personal makeovers to corporate rebrandings. In doing so, he undertakes a serious if often amusing consideration of contemporary reinvention practices, including super-fast weight-loss diets, celebrity makeovers, body augmentations, speed dating, online relationship therapies, organizational restructurings, business downsizings and many more. The second edition of Reinvention includes a new chapter on the digital revolution and artificial intelligence, which situates reinvention within the context of technological automation. There is also a discussion of how the Covid-19 global pandemic has impacted today’s cultures of reinvention. In addition, there is a new concluding chapter in which the author develops further his theoretical account of the nature of reinvention societies. This absorbing book will continue to be the ideal introduction to reinvention for students and general readers alike. Reinvention offers a provocative and radical reflection on an issue (sometimes treated as trivial in the public sphere) that is increasingly politically urgent in terms of its personal, social and environmental consequences.
Reinventing Organizations
Author: Fr?d?ric Laloux
Publisher:
ISBN: 9782960133516
Category : Business & Economics
Languages : en
Pages : 0
Book Description
"The way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and purpose. In this groundbreaking book, the author shows that every time, in the past, when humanity has shifted to a new stage of consciousness, it has achieved extraordinary breakthroughs in collaboration. A new shift in consciousness is currently underway. Could it help us invent a more soulful and purposeful way to run our businesses and nonprofits, schools and hospitals? A few pioneers have already cracked the code and they show us, in practical detail, how it can be done. Leaders, founders, coaches, and consultants will find this work a joyful handbook, full of insights, examples, and inspiring stories."--Page [4] of cover.
Publisher:
ISBN: 9782960133516
Category : Business & Economics
Languages : en
Pages : 0
Book Description
"The way we manage organizations seems increasingly out of date. Deep inside, we sense that more is possible. We long for soulful workplaces, for authenticity, community, passion, and purpose. In this groundbreaking book, the author shows that every time, in the past, when humanity has shifted to a new stage of consciousness, it has achieved extraordinary breakthroughs in collaboration. A new shift in consciousness is currently underway. Could it help us invent a more soulful and purposeful way to run our businesses and nonprofits, schools and hospitals? A few pioneers have already cracked the code and they show us, in practical detail, how it can be done. Leaders, founders, coaches, and consultants will find this work a joyful handbook, full of insights, examples, and inspiring stories."--Page [4] of cover.
World City
Author: Doreen Massey
Publisher: John Wiley & Sons
ISBN: 0745654827
Category : Science
Languages : en
Pages : 274
Book Description
Cities around the world are striving to be 'global'. This book tells the story of one of them, and in so doing raises questions of identity, place and political responsibility that are essential for all cities. World City focuses its account on London, one of the greatest of these global cities. London is a city of delight and of creativity. It also presides over a country increasingly divided between North and South and over a neo-liberal form of globalisation - the deregulation, financialisation and commercialisation of all aspects of life - that is resulting in an evermore unequal world. World City explores how we can understand this complex narrative and asks a question that should be asked of any city: what does this place stand for? Following the implosion within the financial sector, such issues are even more vital. In a new Preface, Doreen Massey addresses these changed times. She argues that, whatever happens, the evidence of this book is that we must not go back to 'business as usual', and she asks whether the financial crisis might open up a space for a deeper rethinking of both our economy and our society.
Publisher: John Wiley & Sons
ISBN: 0745654827
Category : Science
Languages : en
Pages : 274
Book Description
Cities around the world are striving to be 'global'. This book tells the story of one of them, and in so doing raises questions of identity, place and political responsibility that are essential for all cities. World City focuses its account on London, one of the greatest of these global cities. London is a city of delight and of creativity. It also presides over a country increasingly divided between North and South and over a neo-liberal form of globalisation - the deregulation, financialisation and commercialisation of all aspects of life - that is resulting in an evermore unequal world. World City explores how we can understand this complex narrative and asks a question that should be asked of any city: what does this place stand for? Following the implosion within the financial sector, such issues are even more vital. In a new Preface, Doreen Massey addresses these changed times. She argues that, whatever happens, the evidence of this book is that we must not go back to 'business as usual', and she asks whether the financial crisis might open up a space for a deeper rethinking of both our economy and our society.
No Rules Rules
Author: Reed Hastings
Publisher: Penguin
ISBN: 1984877879
Category : Business & Economics
Languages : en
Pages : 371
Book Description
The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
Publisher: Penguin
ISBN: 1984877879
Category : Business & Economics
Languages : en
Pages : 371
Book Description
The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.