The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI PDF Download
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Author: Leslie Moeller
Publisher: McGraw Hill Professional
ISBN: 0071615067
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.
Author: Leslie Moeller
Publisher: McGraw Hill Professional
ISBN: 0071615067
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. The Four Pillars of Profit-Driven Marketing is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.
Author: Melanie Hodgdon
Publisher: Dog Ear Publishing
ISBN: 9781608442546
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
This is the book you should have bought the day you decided you could make more money running a construction company than banging nails for somebody else. It provides you with the answers to those business questions that plague contractors: what am I doing wrong and what's stopping me from making the money that I deserve? You'll meet Mike, a remodeler who thought he owned a business but actually had a low-paying job. Many contractors start out like Mike. This book, in a very simple and easy to understand way, follows Mike as he learns to understand his numbers, adopts new systems, and creates a repeatable process for profit. "Every contractor should read this book. It is the first and only book that makes the numbers game easy to understand, but, more importantly, easy to incorporate into a contractor's business. Bravo!" - Shawn McCadden, CR, CLC, CAPS, award-winning remodeler, columnist, and nationally recognized remodeling industry specialist. "The authors have distilled many of the mysteries of the small-business person who can no longer manage the business by quick thinking and fast actions." - Mike Gorman, CR, construction industry author and speaker. "Contractors love a good story, and that's what they get. All of the basics are covered, including cash flow analysis, distinguishing job costs from overhead expenses, and calculating mark-up." - Sal Alfano, Editorial Director, Hanley Wood Business Media. Melanie Hodgdon (Business Systems Management, Inc.) and Leslie Shiner, MBA (The ShinerGroup) both manage successful consulting and coaching companies. With over 40 years combined experience, they help contractors better understand and improve business practices and maximize profits. In 2007, they began to work on a series of joint projects that would capitalize on their combined talents. This book is one product of that collaboration.
Author: Wayne McCulloch
Publisher: Lioncrest Publishing
ISBN: 9781544516608
Category :
Languages : en
Pages : 344
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Book Description
As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch has more than 25 years of experience in the software industry-years spent in training, adoption, and customer experience, the building blocks for customer success. Now he's sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization. From customer journey actions to the development of transformation advisors, you'll read detailed examples of how companies have put these seven pillars to the test. To create a culture of customer success and stand out in the marketplace, you need a proven framework and knowledgeable perspective-this book provides both, and more.
Author: John E. Wagner
Publisher: Taylor & Francis
ISBN: 1317392000
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
- Each chapter introduces one or more key concepts in managerial economics and then illustrates the importance of those ideas by showing how they can be applied when making business decisions. - The inclusion of numerous case studies throughout the book enables students to see how forestry and natural resource management works in practice. - A new chapter on developing and writing business plans highlights a managerial tool and allows students to put the ideas developed throughout the book into practice.
Author: Mohan Sawhney
Publisher: John Wiley & Sons
ISBN: 0471189553
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends in e-commerce Viewing Silicon Valley as a test lab for e-commerce strategies, this book delivers the latest financial and business models shaping the e-commerce industry. TechVenture focuses on the Silicon Valley phenomenon, the new financial strategies, and evolving e-business models. Each chapter draws from field research and interviews with the top minds in business today, and covers the most recent advances in e-finance, including: technology incubators, start-up funds, measuring intellectual capital, valuation techniques for Internet firms, and emerging technologies. In addition, TechVenture features intriguing and informative case studies and examples of major companies, including Idealab, Merrill Lynch, Pfizer, and Amazon.com. General business and finance readers, as well as those fascinated by the Internet economy, will find TechVenture an invaluable read that is on the cutting edge of e-business. Mohanbir Sawhney (Evanston, IL) is the McCormick Tribune Professor of Electronic Commerce and Technology at the Kellogg Graduate School of Management, Northwestern University. Mr. Sawhney was recently named one of the twenty-five most influential people in e-business by Business Week magazine. Ranjay Gulati (Chicago, IL) is the Associate Professor of Management and Organizations at the Kellogg Graduate School of Management and the Director of the Center for Resource on E-Business Innovation. Anthony Paoni (Chicago, IL) is Associate Professor at the Kellogg Graduate School of Management.
Author: Dr Greg Chapman
Publisher: Empower Business Solutions
ISBN: 0646481029
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
This practical step-by-step guide reveals the fundamental principles of building a successful business that will run without its owner and become a Saleable Asset. Includes foreword by CEO of Council Small Business Australia and 100 dollars of downloadable business tools. In the Five Pillars of Guaranteed Business Success, you will learn why most businesses stay small, and the steps you must take to avoid the Micro-Stayer fate. You will learn how to utilise each of the Five Pillars in your business to enable you to increase your profits, to make it run without you, and to turn it into a saleable asset. There is, however, one step between the business know-how contained within this book, and success. So The Five Pillars of Guaranteed Business Success also reveals what stops most business owners applying this knowledge, and how you can overcome this major obstacle.
Author: Charles Derber
Publisher: St. Martin's Press
ISBN: 1429972904
Category : Political Science
Languages : en
Pages : 340
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Book Description
The issue of globalization-its promises, and more often, its shortcomings-commands worldwide attention. Recent events illuminate the dark side of globalization and underscore the urgent need to redesign its basic principles. The terrorist attacks on September 11, 2001 are one in a series of crisis that have shaken the foundations of the global order. The rise of strong anti-globalization movements around the world, the deteriorating global economy, including America's own economic turbulence, and an ever-growing distrust of powerful multinational corporations in the face of catastrophic mismanagement, symbolized by Enron and WorldCom, dramatize the failure of globalization. For a safe and economically secure future, Charles Derber argues in People Before Profit we must de-bunk the myths about our current form of corporate-led globalization and re-orient ourselves on a more democratic path. Popular misconceptions, what Derber terms the "globalization mystique," present globalization as new, inevitable, self-propelling, and win-win for rich and poor countries alike. By challenging each of these beliefs, Derber reveals a dynamic system that is constantly being invented and re-invented-and can be again. Globalization does not have to be a "race to the bottom" where the poverty gap grows ever wider and half the world lives on less than two dollars a day. In fact, Derber's hopeful and detailed vision of reform, including practical suggestions for every concerned citizen, shows that globalization has the potential to be an authentic agent of democracy, social justice, and economic stability. The challenges are great; the new globalization will require deep and difficult changes, as well as a new politics that shifts power away from the elite. But the seeds have already been planted and the new globalization is beginning to emerge. In a moment rich with opportunity, People Before Profit is an essential contribution to the most important debate of our times, written in clear, straight-forward prose for everyone seeking a better world.
Author: Wouter Verbeke
Publisher: John Wiley & Sons
ISBN: 1119286557
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this guide provides invaluable guidance for practitioners seeking to reap the advantages of true business analytics. Despite widespread discussion surrounding the value of data in decision making, few businesses have adopted advanced analytic techniques in any meaningful way. This book shows you how to delve deeper into the data and discover what it can do for your business. Reinforce basic analytics to maximize profits Adopt the tools and techniques of successful integration Implement more advanced analytics with a value-centric approach Fine-tune analytical information to optimize business decisions Both data stored and streamed has been increasing at an exponential rate, and failing to use it to the fullest advantage equates to leaving money on the table. From bolstering current efforts to implementing a full-scale analytics initiative, the vast majority of businesses will see greater profit by applying advanced methods. Profit-Driven Business Analytics provides a practical guidebook and reference for adopting real business analytics techniques.
Author: Steven Daar
Publisher: CreateSpace
ISBN: 9781505403787
Category :
Languages : en
Pages : 130
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Book Description
Have you been frustrated by ineffective tactics for marketing & growing your business? Do you ever feel like you've wasted your money (or even worse, your time) pursuing a strategy that failed to bear fruit in the form of increased profits? You're not alone. In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to 'hack' and subsequently scale each of those 3 Pillars. You will also discover the leverage points "hidden" in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you're a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: The 'Secret' To Significant Traffic Increases...and it almost certainly isn't what you're thinking Tips for Massive Scale & Growth in your business The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles."
Author: Scott Ritchey
Publisher:
ISBN: 9781634987271
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This book is dedicated to every HVAC contractor who wants to run a successful business. The business and financial information outlined in this book are guaranteed to work for any size contractor. Author Scott Ritchey is on a mission to help contractors across the country. He focuses his career on providing sound financial training that will help any HVAC owner sustain a successful business. To date, Scott has worked with 395+ companies and thousands of individuals, enabling them to learn important financial principles that all but guarantee success in the HVAC contracting industry. Scott has nearly three decades of experience consulting with HVAC companies all over the United States, and the success rate of the companies he's worked with is simply astounding. Contributing Author Gary Kerns is president and owner of Superior Heating and Air Conditioning, Inc. His background has given Gary a unique outlook on the HVAC contracting industry. After high school, he joined the Air Force. After his stint in the Air Force, Gary became an apprentice with a commercial HVAC company. It was a perfect fit. Gary's talent as a top-notch service mechanic came to the fore and he became enamored with the idea of starting his own HVAC company and did.
