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Author: Philippe Charles Jacquet
Publisher:
ISBN:
Category : Landscape painting
Languages : en
Pages : 0
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Book Description
Author: Philippe Charles Jacquet
Publisher:
ISBN:
Category : Landscape painting
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN: 9780988457317
Category :
Languages : en
Pages : 176
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Book Description
A book about French Artist Philippe Charles Jacquet featuring his paintings from 2008 to 2013. Text in English and French by Patricia Larcher.
Author:
Publisher: Business Information Agency
ISBN: 141878348X
Category :
Languages : en
Pages : 402
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Book Description
Author: Glenn R. Conrad
Publisher:
ISBN:
Category : Land tenure
Languages : en
Pages : 520
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Book Description
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Author: Cecelia Hopkins Porter
Publisher: University of Illinois Press
ISBN: 0252037014
Category : Biography & Autobiography
Languages : en
Pages : 266
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Book Description
A century later, Josephine Lang, a prodigiously talented pianist and dedicated composer, participated at various times in the German Romantic world of lieder through her important arts salon. Lastly, the twentieth century brought forth two exceptional women: Baroness Maria Bach, a composer and pianist of twentieth-century Vienna's upper bourgeoisie and its brilliant musical milieu in the era of Gustav Mahler, Richard Strauss, Arnold Schoenberg, and Erich Korngold; and Ann Schein, a brilliant and dauntless American piano prodigy whose career, ongoing today though only partially recognized, led her to study with the legendary virtuosos Arthur Rubinstein and Myra Hess.
Author: David Huckaby
Publisher: iUniverse
ISBN: 166325429X
Category : Fiction
Languages : en
Pages : 335
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Book Description
The eight companions called “Octuplet Agents”, are sent on a dangerous and challenging mission, with an android warrior in a refurbished hot rod starship. They sacrifice almost everything to accomplish their mission in battling the swarm of five foot tall praying mantis like aliens, in order to rescue captive collenists. Come on this wild ride adventure as they are helped by two crazy wizards and collect friends along the way as they are chased by the evil rogue warriors called Splotchers.
Author: Andreas Blühm
Publisher: Hirmer Verlag GmbH
ISBN:
Category : Art
Languages : en
Pages : 136
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Book Description
One of the foremost artists of 19th century France, Alexandre Cabanel (1823 - 1889), will be featured in his first exhibition at the Wallraf in Spring 2011. In cooperation with Musée Fabre in Montpellier, the Wallraf in Cologne will present over 60 works by a man who rose from the rank of a lowly carpenter's son to become court painter to Napoleon III. In order to give these graceful works by the last of the great salon painters just the right ambience, the Wallraf has secured the services of a distinguished compatriot of Cabanel: Star designer Christian Lacroix has been commissioned to design a special interior exclusively for the exhibition. Lacroix studied at the Academy of Arts in Montpellier the hometown of Cabanel and regards the painter as one of his all-time favourites. Exhibition: Wallraf-Richartz Museum, Köln (4.2-15.5.2011).
Author: Daniel Arsham
Publisher: Princeton University Press
ISBN: 0691217505
Category : ART
Languages : en
Pages : 152
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Book Description
The work of renowned contemporary artist Daniel Arsham blurs the lines between art, architecture, archeology, and design. In his distinctive style, he takes ancient art works and objects from twentieth-century pop culture and casts sculptures of them in geological materials such as quartz or volcanic ash, colliding past, present, and future in haunted yet playful visions that prompt viewers to question their everyday surroundings. Gathered from interviews and other sources, Arsham-isms is a collection of lively, thought-provoking, and memorable quotations from this exciting young creative talent on a wide range of subjects-including art, architecture, film, design, pop culture, the art world, and what it means to be a globally recognized artist today.
Author: Jean-Michel Othoniel
Publisher: Actes Sud Editions
ISBN: 9782330120160
Category : Art
Languages : en
Pages : 192
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Book Description
A follow-up to The Secret Language of Flowers: Notes on the Hidden Meanings of Flowers in Art . To celebrate the 30th anniversary of the Louvre pyramid, Jean-Michel Othoniel was invited to create a work relating the importance of flowers in the Museum's eight art departments. The artist photographed the floral wealth concealed in the masterpieces of the Museum's painting, drawing, sculpture, embroidery and enamel collections. Using this, Othoniel composes his own original herbarium, accompanied with notes on the secret language of flowers and their symbolism in the history of art. Among the seventy details of flowers, you will find the thistle in Dürer's selfportrait, the poppy in the Paros funerary stele, the apple sitting on a stool in The Lock by Fragonard, or the peony attached to the unfastened blouse of the young woman in Greuze's Broken Pitcher. The work also introduces us to lesser-known details in works, offering a magnificent treasure hunt for visitors of the museum. Amid this vast prairie spangled with symbolic flowers, the artist asks this question: If there could be only one, which would be the Louvre's flower? A question to which the artist himself offers his own response.
