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Author: Florian Alt
Publisher: Lulu.com
ISBN: 1291315578
Category : Computers
Languages : en
Pages : 392
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Book Description
Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges. The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.
Author: Florian Alt
Publisher: Lulu.com
ISBN: 1291315578
Category : Computers
Languages : en
Pages : 392
Get Book Here
Book Description
Today, people living in cities see up to 5000 ads per day, many on public displays. More and more of these public displays are networked and equipped with sensors, making them part of a global infrastructure that is currently emerging. Such displays provide the opportunity to create a benefit for society in the form of immersive experiences and relevant content. In this way, they can overcome the display blindness that evolved over the years. Two main reasons prevent this vision from coming true: first, public displays are stuck with traditional advertising as the driving business model. Second, no common ground exists for researchers or advertisers that outline important challenges. The main contribution of this thesis is presenting a design space for advertising on public displays that identifies important challenges - mainly from an HCI perspective. The results are envisioned to provide a basis for future research and for practitioners to shape future advertisements on public displays in a positive way.
Author: Jörg Müller
Publisher: Springer Science & Business Media
ISBN: 0857293524
Category : Computers
Languages : en
Pages : 363
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Book Description
This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
Author: Manfred Tscheligi
Publisher: Springer Science & Business Media
ISBN: 3642054072
Category : Computers
Languages : en
Pages : 299
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Book Description
This book constitutes the refereed proceedings of the Third European Conference on Ambient Intelligence, AmI 2009, held in Salzburg, Austria, in November 2009. The 21 revised full papers and 10 short papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on sensing, reasoning and sensing, ambient technology, ambient assisted living, applications and studies, methods and tools and reasoning and adaption.
Author:
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages :
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Book Description
Author: Gerard J Tellis
Publisher: SAGE
ISBN: 1446265900
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author: Guy Cook
Publisher: Psychology Press
ISBN: 9780415234559
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.
Author: PRABHU TL
Publisher: NestFame Creations Pvt Ltd.
ISBN:
Category : Business & Economics
Languages : en
Pages : 83
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Book Description
The internet has had a major impact on the way businesses market their products and services. Every business has a marketing strategy that is heavily influenced by the internet. The number of companies selling goods online through e-commerce has increased rapidly, as one might expect. Some businesses are entirely online. Many bricks-and-mortar businesses ('bricks-and-clicks') are also selling their goods and services online. However, many other business models are making use of the internet to advertise their products and services via websites, content marketing, email, apps, search marketing, social media sites such as Twitter, and networking sites such as LinkedIn, among other methods. You can do a wide range of marketing activities using the internet, from market research to customer service improvement. Aside from the lower overhead and the ability to reach a larger audience than traditional brick-and-mortar businesses, ecommerce has many advantages over them. Customer loyalty can also be increased by providing excellent online sales service. However, it's a highly competitive world out there, and small businesses must be on top of their game to be successful in it. Website design, search engine optimisation, and pay-per-click advertising must all be flawless. Even if you don't have a brick-and-mortar location, you can still benefit from a well-designed business website. However, the internet's marketing potential extends far beyond this. It is possible to inform visitors about your product or service and advertise special deals. The best way to improve customer service is to provide useful information and allow customers to provide feedback. If no one visits your website, it is of no use to you. Choosing a memorable name, promoting your site via email marketing campaigns, and including your website's URL in printed marketing materials and company stationery are all simple ways to boost traffic to your site. It's possible to use online equivalents to traditional marketing methods such as putting up ads on other websites that your target customers are likely to use or establishing affiliate marketing relationships with other companies. If you want to build your online reputation, you can use content marketing techniques such as blogging, commenting on forums, or writing articles for industry websites. Search engine rankings are also a great way to gain visibility. It is generally accepted that search engine optimization and pay-per-click advertising are the most effective ways to attract relevant visitors. It's easy to communicate with current and potential customers via email, which is both convenient and cost-effective. You can use email to promote special offers and new products, as well as drive traffic to your website. Traditional marketing mailings have lower costs, but email marketing has higher response rates. When it comes to testing and tweaking your mailings to increase response rates, it's simple to do so. Facebook, Twitter, and LinkedIn are essential tools for promoting your business online. Using social media can help you build your brand, demonstrate your expertise, and build relationships with your customers. Finally, they allow you to promote yourself and your business in a wide range of ways that will ultimately result in increased sales.
Author: Philip Kotler
Publisher: Simon and Schuster
ISBN: 1439105162
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.
Author: Frank Biocca
Publisher: Routledge
ISBN: 113543722X
Category : Language Arts & Disciplines
Languages : en
Pages : 377
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Book Description
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.
Author: Wolfgang Faber
Publisher: Springer
ISBN: 3642396666
Category : Computers
Languages : en
Pages : 284
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Book Description
This book constitutes the refereed proceedings of the 7th International Conference on Web Reasoning and Rule Systems, RR 2013, held in Manheim, Germany in July 2013. The 19 revised research papers and 4 technical communications presented together with 2 invited talks and 1 tutorial talk were carefully reviewed and selected from 34 submissions. The scope of conference is decision making, planning, and intelligent agents, reasoning, machine learning, knowledge extraction and IR technologies, large-scale data management and reasoning on the web of data, data integration, dataspaces and ontology-based data access, non-standard reasoning, algorithms for distributed, parallelized, and scalable reasoning, and system descriptions and experimentation.
