Persuasive Language in Media Texts, 2nd Edition PDF Download
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Author: Iris Breuer, Melanie Napthine
Publisher:
ISBN: 9781922150851
Category : Language and languages
Languages : en
Pages : 188
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Book Description
This is the brilliant BRAND NEW EDITION of one of Insight’s best-selling Senior English resources. Through discussion, analysis, examples and activities based on different media types, students develop the ability to interpret a wide range of print and electronic NEW FEATURES include an engaging full-colour design, dynamic and stimulating activities catering to different levels of ability, and updated media texts covering a range of issues.media texts and to explore in depth how language is used to persuade readers and audiences.
Author: Iris Breuer, Melanie Napthine
Publisher:
ISBN: 9781922150851
Category : Language and languages
Languages : en
Pages : 188
Get Book Here
Book Description
This is the brilliant BRAND NEW EDITION of one of Insight’s best-selling Senior English resources. Through discussion, analysis, examples and activities based on different media types, students develop the ability to interpret a wide range of print and electronic NEW FEATURES include an engaging full-colour design, dynamic and stimulating activities catering to different levels of ability, and updated media texts covering a range of issues.media texts and to explore in depth how language is used to persuade readers and audiences.
Author: Rodney H. Jones
Publisher: Routledge
ISBN: 1000171078
Category : Education
Languages : en
Pages : 416
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Book Description
Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries, and key readings—all in the same volume. The innovative and flexible 'two-dimensional' structure is built around four sections—introduction, development, exploration, and extension— which offer self-contained stages for study. Each topic can also be read across these sections, enabling the reader to build gradually on the knowledge gained. This revised second edition of Language and Media: Provides an accessible introduction and comprehensive overview of the major approaches and methodological tools used in the study of language and media. Focuses on a broad range of media and media content from more traditional print and broadcast media formats to more recent digital media formats. Incorporates practical examples using real data, including newspaper articles, press releases, television shows, advertisements (print, broadcast, and digital), blogs, social media content, internet memes, culture jamming, and protest signs. Includes key readings from leading scholars in the field, such as Jan Blommaert, Sonia Livingstone, David Machin, Martin Montgomery, Ruth Page, Ron Scollon, and Theo van Leeuwen. Offers a wide range of activities, questions, and points for further discussion. The book emphasises the increasingly creative ways ordinary people are engaging in media production. It also addresses a number of urgent current concerns around media and media production/reception, including fake news, clickbait, virality, and surveillance. Features of the new edition include: Special attention on ‘new media’ forms such as websites, podcasts, YouTube videos, social media sites, and mobile apps such as Snapchat and Instagram; Additional material on: mobility and materiality in media, memes and virality, discourse processes in media production, collaborative production and user created content, reality TV, fake news, the role of algorithms and bots in media production and circulation, and media and resistance; Discussion of media surveillance, privacy boundaries, and the so-called ‘right to be forgotten’ related to Internet archiving; Brand new readings from key scholars in the field including Piia Varis, Jan Blommaert, Monika Bednarek and Martin Montgomery; Updated examples and references throughout, to reflect more contemporary issues. Written by three experienced teachers and authors, this accessible textbook is an essential resource for all students of English language and linguistics.
Author: Iris Breuer
Publisher: Insight Publications
ISBN: 1921088761
Category : Reference
Languages : en
Pages : 155
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Book Description
This is a practical handbook for English students and teachers in Years 10-12 that builds skills and knowledge for analysis of: issues; persuasive language techniques (written and oral); persuasive images; points of view. It is packed with all types of media texts with activities and sample student responses. This fabulous resource tutors the student through this most demanding area of their English studies.
Author: Timothy Borchers
Publisher: Waveland Press
ISBN: 1478647809
Category : Language Arts & Disciplines
Languages : en
Pages : 471
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Book Description
Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
Author: Erwin Paul Bettinghaus
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 296
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Book Description
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
Author: James B. Stiff
Publisher: Guilford Publications
ISBN: 1462526845
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author: Ira Torresi
Publisher: Routledge
ISBN: 1317640128
Category : Language Arts & Disciplines
Languages : en
Pages : 206
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Book Description
Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author's own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities.
Author: Frank W. Baker
Publisher: ISTE
ISBN: 9781564843074
Category : Mass media in education
Languages : en
Pages : 0
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Book Description
"The average 8-18 year-old spends over 10 hours a day consuming media. Unfortunately their minds are often "shut off" as they watch TV, surf the web, or listen to music. Help your students "tune in" so they can begin to analyze messages and understand techniques used to influence them. By incorporating media literacy into the curriculum you can teach your students to question marketing, recognize propaganda, and understand stereotypes, and you'll also be teaching them valuable critical thinking skills they need for a successful future.
Author: David Crystal
Publisher: Cambridge University Press
ISBN: 1107611806
Category : Foreign Language Study
Languages : en
Pages : 227
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Book Description
Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Author: Rebecca L. Oxford
Publisher: IAP
ISBN: 1623960967
Category : Education
Languages : en
Pages : 380
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Book Description
The Language of Peace: Communicating to Create Harmony offers practical insights for educators, students, researchers, peace activists, and all others interested in communication for peace. This book is a perfect text for courses in peace education, communications, media, culture, and other fields. Individuals concerned about violence, war, and peace will find this volume both crucial and informative. This book sheds light on peaceful versus destructive ways we use words, body language, and the language of visual images. Noted author and educator Rebecca L. Oxford guides us to use all these forms of language more positively and effectively, thereby generating greater possibilities for peace. Peace has many dimensions: inner, interpersonal, intergroup, international, intercultural, and ecological. The language of peace helps us resolve conflicts, avoid violence, and reduce bullying, misogyny, war, terrorism, genocide, circus journalism, political deception, cultural misunderstanding, and social and ecological injustice. Peace language, along with positive intention, enables us to find harmony inside ourselves and with people around us, attain greater peace in the wider world, and halt environmental destruction. This insightful book reveals why and how.
