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Author: John Poppy
Publisher:
ISBN:
Category : Photography
Languages : en
Pages : 104
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Book Description
Author: John Poppy
Publisher:
ISBN:
Category : Photography
Languages : en
Pages : 104
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Book Description
Author: Linda M. Scott
Publisher: Routledge
ISBN: 1135635684
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
Author: Paul Messaris
Publisher: SAGE
ISBN: 9780803972469
Category : Art
Languages : en
Pages : 324
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Book Description
For upper-level undergraduate students and graduate students in communication and media studies
Author: Larry Jordan
Publisher: New Riders
ISBN: 0136766749
Category : Business & Economics
Languages : en
Pages : 669
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Book Description
In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Author: Mark 'Wigan' Williams
Publisher: Bloomsbury Publishing
ISBN: 1350034851
Category : Design
Languages : en
Pages : 286
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Book Description
Basics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation. The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored. The book features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. It also examines the production of artefacts, for example, artists' books, graphic novels, posters and handmade typography, stencils, graffiti, and fonts designed by illustrators
Author: Larry Jordan
Publisher: New Riders
ISBN: 9780136766797
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.
Author:
Publisher: Chronicle Books
ISBN: 1452154228
Category : Art
Languages : en
Pages : 152
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Book Description
Molly Bang's brilliant, insightful, and accessible treatise is now revised and expanded for its 25th anniversary. Bang's powerful ideas—about how the visual composition of images works to engage the emotions, and how the elements of an artwork can give it the power to tell a story—remain unparalleled in their simplicity and genius. Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold? First published in 1991, Picture This has changed the way artists, illustrators, reviewers, critics, and readers look at and understand art.
Author: Matteo Stocchetti
Publisher: John Benjamins Publishing
ISBN: 9027284164
Category : Social Science
Languages : en
Pages : 306
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Book Description
News coverage of EU negotiations, children’s war memories or TV series glamourising political processes – images pervade both private and public discourse, and visual communication plays a key role in our social negotiation of values. Conceptualising images as “images in use”, this volume considers the agencies behind visual communication and its impact on society. Images in Use engages critically with traditional approaches to visual analysis, offers suggestions for alternative, socially situated analyses of images and demonstrates the explanatory force of thinking through “images in use” in a series of case studies. The conceptual contributions consider broader issues of critical theory, representation, as well as the mediatisation of politics. The case studies offer a survey of current visual communication including news coverage, political cartoons, political rhetoric, memory culture, celebrity humanitarianism, reality TV, as well as the narratives of blockbuster cinema and comics. This volume proposes a new approach to visual communication, situating images in their social contexts and identifying the real, rhetorical and political impact of their use.
Author: Shari J. Stenberg
Publisher: University of Pittsburgh Press
ISBN: 0822987511
Category : Language Arts & Disciplines
Languages : en
Pages : 472
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Book Description
In June 2015, Bree Newsome scaled the flagpole in front of South Carolina’s state capitol and removed the Confederate flag. The following month, the Confederate flag was permanently removed from the state capitol. Newsome is a compelling example of a twenty-first-century woman rhetor, along with bloggers, writers, politicians, activists, artists, and everyday social media users, who give new meaning to Aristotle’s ubiquitous definition of rhetoric as the discovery of the “available means of persuasion.” Women’s persuasive acts from the first two decades of the twenty-first century include new technologies and repurposed old ones, engaged not only to persuade, but also to tell their stories, to sponsor change, and to challenge cultural forces that repress and oppress. Persuasive Acts: Women’s Rhetorics in the Twenty-First Century gathers an expansive array of voices and texts from well-known figures including Hillary Rodham Clinton, Malala Yousafzai, Michelle Obama, Lindy West, Sonia Sotomayor, and Chimamanda Ngozi Adichie, so that readers may converse with them, and build rhetorics of their own. Editors Shari J. Stenberg and Charlotte Hogg have complied timely and provocative rhetorics that represent critical issues and rhetorical affordances of the twenty-first century.
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
