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Author: Michael Masterson
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effectively, and identifying and developing highly qualified employees.
Author: Michael Masterson
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effectively, and identifying and developing highly qualified employees.
Author: Lucas Haasis
Publisher: transcript Verlag
ISBN: 3839456525
Category : History
Languages : en
Pages : 661
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Book Description
Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.
Author: William G. Howell
Publisher: Princeton University Press
ISBN: 0691102708
Category : Political Science
Languages : en
Pages : 262
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Book Description
Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in this formulation, is strictly about bargaining and convincing other political actors to do things the president cannot accomplish alone. Power without Persuasion argues otherwise. Focusing on presidents' ability to act unilaterally, William Howell provides the most theoretically substantial and far-reaching reevaluation of presidential power in many years. He argues that presidents regularly set public policies over vocal objections by Congress, interest groups, and the bureaucracy. Throughout U.S. history, going back to the Louisiana Purchase and the Emancipation Proclamation, presidents have set landmark policies on their own. More recently, Roosevelt interned Japanese Americans during World War II, Kennedy established the Peace Corps, Johnson got affirmative action underway, Reagan greatly expanded the president's powers of regulatory review, and Clinton extended protections to millions of acres of public lands. Since September 11, Bush has created a new cabinet post and constructed a parallel judicial system to try suspected terrorists. Howell not only presents numerous new empirical findings but goes well beyond the theoretical scope of previous studies. Drawing richly on game theory and the new institutionalism, he examines the political conditions under which presidents can change policy without congressional or judicial consent. Clearly written, Power without Persuasion asserts a compelling new formulation of presidential power, one whose implications will resound.
Author: Robert Levine
Publisher: John Wiley & Sons
ISBN: 0471763179
Category : Psychology
Languages : en
Pages : 294
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Book Description
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association
Author: Chris St. Hilaire
Publisher: Penguin
ISBN: 1101442735
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: *Persuade people without browbeating them. *Unite with your audience, not conquer them. *Use language that lets people agree with you on their terms. *Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
Author: Richard N. Haass
Publisher: Mariner Books
ISBN: 9780395735251
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
The Power to Persuade answers a fundamental question: how can you navigate a world where persuasion, rather than direct command, is the rule? In public sector organizations, and in today's "flattened" corporate hierarchies, traditional management strategies simply do not work. This book shows how to hone the political skills that are so often the key to improved performance - whether the goal is better policy or greater profit. While teaching at Harvard University, Richard Haass realized that no existing book advised people working in political settings how to be more effective. Now he has filled the gap. Using a compass as his operating metaphor - your boss is north of you, your staff is south, colleagues are east, and so on - Haass provides guidelines for managing relationships, setting goals, and translating goals into results. His interviews with Colin Powell, James Baker, Robert Strauss, and dozens of others yield valuable, practical insight. For the tens of millions of Americans
Author: David Welch
Publisher: Bloomsbury Publishing
ISBN: 0857724819
Category : Political Science
Languages : en
Pages : 272
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Book Description
As Philip Taylor has written, 'The challenge (of the modern information age) is to ensure that no single propaganda source gains monopoly over the information and images that shape our thoughts. If this happens, the war propagandists will be back in business again.' Propaganda came of age in the Twentieth Century. The development of mass- and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined? The distinguished contributors to this book trace the development of techniques of 'opinion management' from the First World War to the current conflict in Afghanistan. They reveal how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes - at home and overseas - endeavouring to harness new media with the objective of winning hearts and minds. The book provides compelling evidence of how the study and practice of propaganda today is shaped by its history.
Author: Selena Montgomery
Publisher: Kensington Books
ISBN: 9781583142653
Category : Fiction
Languages : en
Pages : 292
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Book Description
When a strong-minded executive at a cutting-edge Atlanta technology firm is hired to help thwart a plot against Jafir's monarchy, her invention - and her beauty - dazzle the region's newly crowned king.
Author: Robert L. Dilenschneider
Publisher: Prentice Hall
ISBN:
Category : Persuasion (Psychology)
Languages : en
Pages : 296
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Book Description
"What do people know who are able to exert influence and advance their careers? What is the secret that they understand so well? I would say that they grasp a very simple relationship: the connection between communication, recognition, and influence,''contends Dilenschneider, CEO of the public relations firm Hill & Knowlton, in this authoritative handbook on leadership strategies. He argues that heightened competition and corporate takeovers have created an extremely volatile and challenging business climate, and draws on his own experiences in coping with crises (e.g., the cyanide contamination of shipments of Chilean grapes to the U.S. in March 1989) by cultivating good relations with the ``iron triangle'' of press, government and special interest groups. Quality work and accountability, Dilenschneider stresses, are an executive's basic responsibilities, while open, ethical communication remains a crucial skill. Executive Program/Macmillan Book Club dual main selection; Fortune Book Club alternate. (May) -Publishers Weekly.
Author: Sundee T. Frazier
Publisher: Scholastic Inc.
ISBN: 0545822416
Category : Juvenile Fiction
Languages : en
Pages : 171
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Book Description
The unstoppable Cleo Edison Oliver returns in an adventure that's rich in all senses of the word. Cleopatra Edison Oliver has a brand new business: Passion Clips. She and her best friend Caylee are going to take the world by storm with their personalized barrettes. All they need now is their big break. So when successful businesswoman Fortune A. Davies announces a new website where "kidpreneurs" can upload ads for their businesses, Cleo invites all of her customers to film an ad for FortuneTube.But making a commercial is different from running a business, and when Cleo's customers get fed up with her direction, she might lose her friends and her chance to shine. Meanwhile, Cleo is more and more certain that she wants to meet her birth parents -- but she's starting to wonder if they will ever want to meet her. Can she win back her friends, take her business to the next level, and find the family she's been looking for?
