Persuasion: Mastering the Hidden Art of Influencing Others PDF Download
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Author: Benjamin Smith
Publisher: Benjamin Smith
ISBN: 1386955949
Category : Study Aids
Languages : en
Pages : 35
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Book Description
" What You Will Learn This book is going to teach you everything that you need to know about the art of persuasion. You will learn about the basic psychological principles to use as you try to persuade, as well as the basic elements that must come together including timing, your facial expressions and body language, the tone of your voice, and more. Then, you will learn many of the leading techniques of persuasion that will help you get what you want out of life. A bonus skill that you will learn in this book is the art of negotiation. Sometimes, even the most persuasive person can have difficulty with a particular stubborn person. If your persuasive tactic falls apart for any particular reason, you will find it very useful to have the skill of negotiation under your belt. Negotiation can be used whenever your persuasion falls through, with the goal of finding a middle ground that suits both parties. This book will teach you how to negotiate so that things lean toward your favor, though the other person will still see it as a win. Negotiation can also help to make your life more peaceful and help you reap the rewards that you deserve from life. Now that you know what is ahead of you, it is time to take the first step on your journey to learning the incredible art of persuasion. You will find that reading this book is the first step of many that you will take on your path to change your life. Best of luck as you continue onward on your journey to persuasiveness! "
Author: Benjamin Smith
Publisher: Benjamin Smith
ISBN: 1386955949
Category : Study Aids
Languages : en
Pages : 35
Get Book Here
Book Description
" What You Will Learn This book is going to teach you everything that you need to know about the art of persuasion. You will learn about the basic psychological principles to use as you try to persuade, as well as the basic elements that must come together including timing, your facial expressions and body language, the tone of your voice, and more. Then, you will learn many of the leading techniques of persuasion that will help you get what you want out of life. A bonus skill that you will learn in this book is the art of negotiation. Sometimes, even the most persuasive person can have difficulty with a particular stubborn person. If your persuasive tactic falls apart for any particular reason, you will find it very useful to have the skill of negotiation under your belt. Negotiation can be used whenever your persuasion falls through, with the goal of finding a middle ground that suits both parties. This book will teach you how to negotiate so that things lean toward your favor, though the other person will still see it as a win. Negotiation can also help to make your life more peaceful and help you reap the rewards that you deserve from life. Now that you know what is ahead of you, it is time to take the first step on your journey to learning the incredible art of persuasion. You will find that reading this book is the first step of many that you will take on your path to change your life. Best of luck as you continue onward on your journey to persuasiveness! "
Author: Benjamin Smith
Publisher: Createspace Independent Publishing Platform
ISBN: 9781541245570
Category :
Languages : en
Pages : 32
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Book Description
What You Will LearnThis book is going to teach you everything that you need to know about the art of persuasion. You will learn about the basic psychological principles to use as you try to persuade, as well as the basic elements that must come together including timing, your facial expressions and body language, the tone of your voice, and more. Then, you will learn many of the leading techniques of persuasion that will help you get what you want out of life. A bonus skill that you will learn in this book is the art of negotiation. Sometimes, even the most persuasive person can have difficulty with a particular stubborn person. If your persuasive tactic falls apart for any particular reason, you will find it very useful to have the skill of negotiation under your belt. Negotiation can be used whenever your persuasion falls through, with the goal of finding a middle ground that suits both parties. This book will teach you how to negotiate so that things lean toward your favor, though the other person will still see it as a win. Negotiation can also help to make your life more peaceful and help you reap the rewards that you deserve from life.Now that you know what is ahead of you, it is time to take the first step on your journey to learning the incredible art of persuasion. You will find that reading this book is the first step of many that you will take on your path to change your life. Best of luck as you continue onward on your journey to persuasiveness!
Author: Susan Weinschenk
Publisher: New Riders
ISBN: 0133122352
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.
Author: Marc Andrews
Publisher: BIS Publishers
ISBN: 9789063695316
Category : Design
Languages : en
Pages : 0
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Book Description
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Author: Kevin Hogan
Publisher: Wiley + ORM
ISBN: 0470893265
Category : Business & Economics
Languages : en
Pages : 230
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Book Description
Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
Author: Zoe Chance
Publisher: Random House
ISBN: 1984854348
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author: Dave Lakhani
Publisher: John Wiley & Sons
ISBN: 0470282096
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1633693945
Category : Business & Economics
Languages : en
Pages : 77
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Book Description
Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.
Author: Kurt Mortensen
Publisher: AMACOM
ISBN: 0814410251
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: read people quickly; create instant trust; get others to take immediate action; close more sales; win over clients; accelerate business success; earn what they're really worth; influence others to accept their points of view; win negotiations; enhance relationships; and--most important--hear the magical word “yes” more often!Your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people. Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
