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Author: Mark Rodgers
Publisher: AMACOM
ISBN: 0814434185
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
Author: Mark Rodgers
Publisher: AMACOM
ISBN: 0814434185
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
Author: David Lewis
Publisher: John Wiley & Sons
ISBN: 1119484715
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Critical communication lessons for sustained corporate success The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling—it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today. The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you: Master the most challenging business interactions Become more influential as a leader and communicator Adopt a 3-step methodology to collaborate more effectively Build your personal brand and executive presence toward sustained success Most people believe that their communications skills are satisfactory for their jobs—most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion—where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.
Author: Marshall Sylver
Publisher: Simon and Schuster
ISBN: 068482521X
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
By using Sylver's techniques for attaining their highest goals, readers can discover for themselves how to have better sex and relationships, create more wealth, and attain more personal power. Focused on three categories--passion, profit and power, each section contains 50 short lessons and exercises to give readers the tools to use every day to achieve their goals.
Author:
Publisher: ReadHowYouWant.com
ISBN: 1427090343
Category : Electronic books
Languages : en
Pages : 542
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Book Description
Author: John Zaller
Publisher: Cambridge University Press
ISBN: 9780521407861
Category : Political Science
Languages : en
Pages : 388
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Book Description
This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1244
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Book Description
Author: John Westman
Publisher: Business Expert Press
ISBN: 1606499238
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.
Author: Barry H Cohen
Publisher: Simon and Schuster
ISBN: 1507209304
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.
Author: Victor Appleton
Publisher: Aladdin
ISBN: 1534436340
Category : Juvenile Fiction
Languages : en
Pages : 144
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Book Description
The Hardy Boys meets Alex Rider in this second novel in a brand-new series starring everyone’s favorite inventor—Tom Swift! Tom gets to take all sorts of cool classes at the Swift Academy of Science and Technology, but robotics may be the one he is most excited for. Their teacher is holding a battling robot tournament, and Tom has to build a machine that will come out on top. With the final battle coming up, Tom and his friends need as much time as possible to refine their masterpiece. But the rest of their teachers have been giving so many pop quizzes that they can barely focus in class, never mind concentrate on the tournament. Naturally, everyone is frustrated with the trend…until a mysterious new phone app appears. If students get pop quizzes during first period, they can warn everyone else about it by getting their phones to emit a high-pitched sound—a mosquito alarm—that adults can’t hear. Tom is unsure about the whole thing, but it technically isn’t cheating, right? But when someone changes the app to break all the rules, the ethics aren’t debatable anymore. The longer the perpetrator remains unknown, the more harshly teachers treat all the students, and the pressure won’t stop until Tom and his friends track down the person behind the app takeover.
Author:
Publisher: ReadHowYouWant.com
ISBN: 1427098530
Category :
Languages : en
Pages : 518
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Book Description
